Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don’t miss this deep dive into the future of search engine optimization and marketing strategy!
Today we discussed:


[00:00] Opening


[00:09] Introducing Jane McCarthy


[00:44] What are Goddess Archetypes?


[05:37] Identifying your Brand's Goddess Archetype


[08:56] Using your Archetype to Find the Right Talent


[12:05] Brands That Embody Goddess Archetypes


[16:34] How to Approach Goddess Archetypes


[18:44] Figuring out the Heart of your Brand



More About Rand Fishkin

Rand Fishkin's website - https://sparktoro.com


Connect with Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/



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