Does the marketing and PR industry have, well, bad PR? My guest, Alex Varney, and I discuss this in a deep-dive into the industry. It may be a question of semantics, and a fine line between positive promotion and outright propaganda, but it does make for a fascinating discussion as Alex discusses the nuances of what he does for a living. Also, we'll be having fun talking about that most precious of creatures, the social media influencer.

Footnotes:
Alex Varney on Linkedin: https://www.linkedin.com/in/alex-f-varney/

Disclaimer: Opinions expressed in this episode are not representative of any organisation or company and are solely the views of the speakers in this episode.

"Let's sell some cars" by Steve Combs and is licensed under a Attribution License, available on freemusicarchive.org
https://freemusicarchive.org/music/Steve_Combs/Jaw/Steve_Combs_-_Jaw_-_07_Lets_Sell_Some_Cars