A letter to the editor by Ken Morris of the Montana Beef Council took issue with a statement in my February 22 column that “the NCBA sponsored Beef Checkoff Program is a national marketing and research program funded by producers to increase the demand for beef at home and abroad.” “In reality,” Morris stated, “the Beef Checkoff system funds the NCBA, or in other words, sponsors NCBA…” I asked for clarification from Shalene McNeill, PhD, RDN, Executive Director for Nutrition Science, Health, & Wellness at NCBA. She responded, “NCBA is a contractor to The Beef Checkoff and is awarded funding...

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