On today's show, I interview Joe De Sena the founder and CEO of Spartan, the world's leading endurance brand.

Joe's got a New York Times Best Selling Book, 10 Rules for Resilience - Mental Toughness for Families that we will be diving into.

Joe is dad to 4 kids and has build the Spartan brand on doing hard things in life, tranforming over 7 million lives since it was founded in 2010.

Grab Joe's Book here: https://www.amazon.com/10-Rules-Resilience-Toughness-Families/dp/0063063360

Register for a Spartan race here: https://www.spartan.com