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MarketScale is bringing you the best B2B audio content from our studios in Dallas, TX. With relevant industry interviews and shows like Business Casual, Business Class, and the Mecca Minute, we're unpacking the most industry-shaking B2B news, tips, and trends. Whether you're looking for casual content or professional ponderings, MarketScale is your ultimate workday companion.

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1329 episodes

How to Motivate and Engage Educators in Challenging Times with Doctors Karen Ingram and Claudia Castillas

Flexibility means everything in education today. Dr. Karen Ingram, national education consultant for Istation, and Dr. Claudia Castillas, a bilingual virtual product development coach at Istation, joined host Hilary Kennedy to dive into ways administrators and personnel can support teachers in this era of education. When a technological solution is comprehensive and flexible — meaning it can be used on or off campus by students — this can help establish consistent instructional routines. However, there must be a plan in place for using these types of learning technology. For example, technology tools must contain quality content. Dr. Ingram explained, “Just because it’s technology doesn’t mean it’s great. It has to have quality content. And by quality content, when we think about teaching kids how to read, the content is built on the science of reading.” Another necessary component is product development specialists who teach instructors how to use programs and progress monitoring tools, such as Dr. Casillas. Administrators can support teachers during this shift through active listening, which places value on teachers’ work efforts. Dr. Casillas said, “Without the relationship, without a meaningful connection, you’re not able to have that space to be able to go deep, to be able to be truly authentic, truly genuine.” Teachers also need more intensive data monitoring time when they can identify which students need support to fill learning gaps resulting from instruction deficits — and administrators must be creative in providing time for this. Istation can assist with efficiency in planning time by providing detailed reports on student performances and growth trajectories. Lastly, administrators can support teachers by providing them with choices and resources that create freedom. This can help offer them autonomy while allowing time for creativity and planning. To hear more from the EdTech Podcast, hit “subscribe” on Apple Podcast or Spotify.

21m
Dec 07, 2021
How to Motivate and Engage Educators in Challenging Times with Doctors Karen Ingram and Claudia Castillas

Flexibility means everything in education today. Dr. Karen Ingram, national education consultant for Istation, and Dr. Claudia Castillas, a bilingual virtual product development coach at Istation, joined host Hilary Kennedy to dive into ways administrators and personnel can support teachers in this era of education. When a technological solution is comprehensive and flexible — meaning it can be used on or off campus by students — this can help establish consistent instructional routines. However, there must be a plan in place for using these types of learning technology. For example, technology tools must contain quality content. Dr. Ingram explained, “Just because it’s technology doesn’t mean it’s great. It has to have quality content. And by quality content, when we think about teaching kids how to read, the content is built on the science of reading.” Another necessary component is product development specialists who teach instructors how to use programs and progress monitoring tools, such as Dr. Casillas. Administrators can support teachers during this shift through active listening, which places value on teachers’ work efforts. Dr. Casillas said, “Without the relationship, without a meaningful connection, you’re not able to have that space to be able to go deep, to be able to be truly authentic, truly genuine.” Teachers also need more intensive data monitoring time when they can identify which students need support to fill learning gaps resulting from instruction deficits — and administrators must be creative in providing time for this. Istation can assist with efficiency in planning time by providing detailed reports on student performances and growth trajectories. Lastly, administrators can support teachers by providing them with choices and resources that create freedom. This can help offer them autonomy while allowing time for creativity and planning. To hear more from the EdTech Podcast, hit “subscribe” on Apple Podcast or Spotify.

20m
Dec 07, 2021
Moving The Needle With Progress Monitoring: How To Accelerate Learning And Get Growth.

The pandemic put a significant hindrance on learning. With things getting back into full swing, educators are trying to make up for the lost time. One of the ways they’re doing this is by working on accelerating learning. On this episode of the IStation Podcast, Host Courtney Echerd talked to Dr. Alicia Pruitt, Regional PD Lead/Northeast, Professional Development, IStation. They dug into how educators are trying to make up for lost time through accelerated learning and progress monitoring. “One of the things we’ve done for a long time is to progress monitor and look for gaps in the student’s learning and meet those students where they are,” Pruitt said. “That has really been a process we’ve done in the past.” But, educators are flipping things on the head a bit now by monitoring progress for strengths in the student’s learning, so they can build upon those and help to continue to move the needle in the right direction. “I think it’s really finding those strengths to help those students become better,” Pruitt said. “And to become better readers, better mathematicians, better at whatever area of academic place they’re working in.” As someone that works in professional development, Pruitt works with educators, principals, and superintendents. As a former teacher, she affected change in her classroom, and when she moved to the district level, she did the same. Her scope is a bit broader now, and she hopes to affect change throughout the state and even the country.

10m
Oct 22, 2021
Moving The Needle With Progress Monitoring: How To Accelerate Learning And Get Growth.

The pandemic put a significant hindrance on learning. With things getting back into full swing, educators are trying to make up for the lost time. One of the ways they’re doing this is by working on accelerating learning. On this episode of the IStation Podcast, Host Courtney Echerd talked to Dr. Alicia Pruitt, Regional PD Lead/Northeast, Professional Development, IStation. They dug into how educators are trying to make up for lost time through accelerated learning and progress monitoring. “One of the things we’ve done for a long time is to progress monitor and look for gaps in the student’s learning and meet those students where they are,” Pruitt said. “That has really been a process we’ve done in the past.” But, educators are flipping things on the head a bit now by monitoring progress for strengths in the student’s learning, so they can build upon those and help to continue to move the needle in the right direction. “I think it’s really finding those strengths to help those students become better,” Pruitt said. “And to become better readers, better mathematicians, better at whatever area of academic place they’re working in.” As someone that works in professional development, Pruitt works with educators, principals, and superintendents. As a former teacher, she affected change in her classroom, and when she moved to the district level, she did the same. Her scope is a bit broader now, and she hopes to affect change throughout the state and even the country.

10m
Oct 22, 2021
3 Keys To Creating A Learning Culture For Teachers

On this episode of an Istation podcast, Host Courtney Echerd talked with Christy Spivey, VP of Customer Success at Istation, which has become one of the nation’s leading providers of richly animated, game-like educational technology. Istation’s innovative reading, math, and Spanish programs immerse students in an engaging and interactive environment and inspire them to learn. The duo talked about creating a learning environment for teachers. While creating a learning environment is essential for students, it’s also necessary for teachers. It is often an arduous task, with teachers being so busy and on a small budget. Over the past year, they’ve had to adapt and learn on their feet as they switched to online learning. So how do schools create time and space for teacher learning? “It’s something I’ve been curious about for many years and throughout my career,” Spivey said. “Even as a classroom teacher, and then moving into EdTech, I wondered ‘how do we help teachers? How do we support them? How do we make sure teachers have everything they need because, in turn, students are going to have everything they need?’” Spivey elaborated that when you dig into teacher learning, the most crucial aspect is time. One of the most challenging questions to answer is making time for teacher learning, including continuous learning. The question must be considered of how often it will take place, such as weekly, monthly, or how it will be embedded into their day.

11m
Sep 02, 2021
3 Keys To Creating A Learning Culture For Teachers

On this episode of an Istation podcast, Host Courtney Echerd talked with Christy Spivey, VP of Customer Success at Istation, which has become one of the nation’s leading providers of richly animated, game-like educational technology. Istation’s innovative reading, math, and Spanish programs immerse students in an engaging and interactive environment and inspire them to learn. The duo talked about creating a learning environment for teachers. While creating a learning environment is essential for students, it’s also necessary for teachers. It is often an arduous task, with teachers being so busy and on a small budget. Over the past year, they’ve had to adapt and learn on their feet as they switched to online learning. So how do schools create time and space for teacher learning? “It’s something I’ve been curious about for many years and throughout my career,” Spivey said. “Even as a classroom teacher, and then moving into EdTech, I wondered ‘how do we help teachers? How do we support them? How do we make sure teachers have everything they need because, in turn, students are going to have everything they need?’” Spivey elaborated that when you dig into teacher learning, the most crucial aspect is time. One of the most challenging questions to answer is making time for teacher learning, including continuous learning. The question must be considered of how often it will take place, such as weekly, monthly, or how it will be embedded into their day.

10m
Sep 02, 2021
3 Steps to Accelerate Learning and Reimagine Intervention

The COVID-19 pandemic was extremely disruptive to students’ ability to learn. Even for students who could adequately access online and hybrid programs, wide and varied learning gaps emerged that will take time and effort to overcome. That means, with the fall semester quickly approaching, it’s time for educational leaders to rethink and reimagine best practices, assessments, intervention strategies and more. To explore the actionable insights and strategies that will help them do just that, Istation Strategy Consultants Julie Kalinowski and Faith Conti joined this episode of the EdTech podcast by Istation to explore ways to position educators for success as they tackle the challenges on the horizon of the new school year. “Everybody is wanting to ensure that we’re meeting the needs of all students as we return back this year,” Kalinowski said. “As we look at the research and everything that’s out there about opportunity gaps that existed pre-pandemic, we know that this pandemic will just have exacerbated [them]. … Those gaps have also been widened disproportionately for some groups of students, such as students of color, students receiving special education services, students facing poverty and more, meaning educators will need to find tailored solutions for serving those groups to the best of their ability.

21m
Aug 10, 2021
3 Steps to Accelerate Learning and Reimagine Intervention

The COVID-19 pandemic was extremely disruptive to students’ ability to learn. Even for students who could adequately access online and hybrid programs, wide and varied learning gaps emerged that will take time and effort to overcome. That means, with the fall semester quickly approaching, it’s time for educational leaders to rethink and reimagine best practices, assessments, intervention strategies and more. To explore the actionable insights and strategies that will help them do just that, Istation Strategy Consultants Julie Kalinowski and Faith Conti joined this episode of the EdTech podcast by Istation to explore ways to position educators for success as they tackle the challenges on the horizon of the new school year. “Everybody is wanting to ensure that we’re meeting the needs of all students as we return back this year,” Kalinowski said. “As we look at the research and everything that’s out there about opportunity gaps that existed pre-pandemic, we know that this pandemic will just have exacerbated [them]. … Those gaps have also been widened disproportionately for some groups of students, such as students of color, students receiving special education services, students facing poverty and more, meaning educators will need to find tailored solutions for serving those groups to the best of their ability.

21m
Aug 10, 2021
The Importance of Oral Reading Fluency

The modern education model embraces technology and data. It supports educators and students in many ways, more so now than pre-pandemic. One of the basics of education is literacy, and oral reading fluency is key to improving it. But why does this metric matter?

23m
Jul 09, 2021
Diagnosing the Manufacturing Supply Chain Challenges of 2020-21

The pandemic brought forth many unknowns, and one of the significant areas of challenge and disruption occurred in the manufacturing supply chain. Ryan Ervin, Vice President of Americas Region Sales and Workholding Product Management at Hardinge, Inc, discussed those challenges, which have bled over well into 2021.

11m
Jun 03, 2021
EdTech: How to Use Federal Education Funds to Ease STEM Learning Loss

The past two school years have been unprecedented in their difficulty. Students feel it. Teachers and administration feel it. But thankfully, the U.S. government is providing federal funds to help state and local education agencies meet all their students’ increased learning needs.

15m
May 27, 2021
Trends, Challenges, and Opportunities for Enterprise Audio Capture

Companies have been using audio capture for decades, and it’s seen many evolutions. Now, organizations are using it across the enterprise to drive improvement and insights. To get a view of the industry and what’s new, MarketScale Radio host Daniel Litwin spoke with Steve Kaiser, Co-Founder and CEO of OrecX, a developer of call recording software. 

43m
May 27, 2021
How AI and Machine Learning are Shaping Data Management

Artificial intelligence and machine learning are innovative technologies that provide powerful use cases across all industries, including data management. But with these solutions come some headaches, too, as OT & IT professionals learn to process, analyze and create actionable insights around their data.

34m
Apr 23, 2021
Improving Cancer Patient Care through Electronic Reported Patient Outcomes

Bruno Lempernesse possesses 25 years of experience in real-world patient data analytics and corporate leadership. Still, he wasn’t job hunting when he received a call from Carevive’s Co-founder Madelyn Trupkin Herzfeld.

20m
Apr 08, 2021
Achieving Hands-On Learning in Distance-Learning Environments

If there’s anyone qualified to speak to the strategies that work best for students in remote and virtual learning scenarios, it’s Micah Copeland, Elementary Principal at North Carolina Cyber Academy. The Academy’s mission is to “empower children with knowledge, skills and character traits to be successful in their education through an engaging, personalized learning experience in a full-time virtual school.”

24m
Mar 24, 2021
The Global Supply Chain Is in Chaos

The global supply chain is in complete disruption because of the pandemic. Localized incidents often happen that cause shifts, but this was on a worldwide scale. Supply chain expert David Beaird of Beaird Solutions spoke with Tyler Kern about the impact and aftermath. “As a global economy, COVID was a once in a lifetime event. There was supply shock for companies that produce and demand shock from those that consume, with boats and trucks trying to balance it,” Beaird said. Beaird noted that the shocks aren’t over. “We’re about to see a global reopening where demand is going to explode, but there’s still limited capacity.” The port in LA is backed up due to many factors, including local regulations that drive labor and processes. These are all mini storms reverberating from the pandemic. Additionally, consumers were already changing how they get goods and services via digital channels. They had even greater adoption in the last year. Beaird foresees probable scarcity, which the country hasn’t seen since World War II. “It’s about to be not there,” he said regarding goods. Beaird offered some remedies that he’s providing to his clients. “Get freight to other ports besides LA because it’s going to take longer than a month to clear stuff out. Also, add more to your lead times.” He finished with two other points. “You can expect to pay a premium from carriers, but they shouldn’t gouge up because you’re going to have the advantage in the second part of the year.” His strongest takeaway related to decoupling from the global supply chain and bringing more manufacturing back to the U.S. “We can no longer rely on host nations across the world because they can see that not shipping to us can stifle the American economy.”

18m
Mar 24, 2021
IT and OT: Can These Two Great Tastes Taste Great Together?

A growing challenge for businesses across industries is the convergence of IT and OT. How is the merging of these two traditionally separate areas impacting the IT workforce now also managing OT networks? For insights on the common challenges and the opportunities that this transition poses for IT professionals to shine, Making a Connection spoke with someone in OT with a long history in the IT space. Henry Martel, Field Application Engineer with Antaira Technologies, brought his 20-plus years of experience in providing IT and networking solutions to the discussion.

38m
Mar 22, 2021
The State of Cybersecurity for Industrial Networks

Industrial networks are under threat from cyberattacks. On Feb. 8, Oldsmar, Florida, announced a cyber intrusion into its water treatment system. They detected the attack, but only after network infiltration. David Zaveski, Product Manager at Antaira, spoke about the threats to industrial networks, what makes it easy to infiltrate them, and what IT departments can do to prevent such attacks. Zaveski’s previous roles included working with enterprise networks, and this background gave him a lot of experience in understanding the importance of keeping networks secure. This experience is something he wants to bring to industrial networks, too. “Industrial networks are quite different from enterprise networks,” Zaveski said. “They are required to have quicker responses across networks, but many are unprotected.” Many industrial networks are protected from outside cyber interference through “air gapping” their networks by restricting connectivity from the outside. This provides a sense of protection from cyberthreats. And Zaveski said that does protect them. So, why are there breaches? “What happens is, at some point, another somebody gets the idea that they want to be able to monitor the system remotely, and I want to connect that data and publish it for later planning,” he said. “As soon as they do that and attach that network to the public network, or internet, [risk is there].” Now, a pathway to infiltrating that once-protected industrial network is created, and the cybersecurity risks begin. Protocols and devices deployed across a network can keep them more secure. Still, any organization's most important step is to restrict network access to just what individuals and devices need it, not carte blanche accessibility. “Look at your network, and say, ‘I know I have A, B, C devices, and I know that A needs to communicate with B and C, but B and C never need to communicate with each other. So, I should block all traffic going from B to C.’ That’s great,” Zaveski said. “Because, now, if somebody hacks in at B, at least they can’t get to C.

18m
Mar 22, 2021
Overcoming Infrastructure Deficiencies in the Retail Supply Chain

The COVID-19 pandemic has had a direct impact on the retail industry in terms of consumer presence in brick-and-mortar stores, growth in eCommerce, and more, but it’s also highlighted some glaring inefficiencies and shortcomings in the industry’s supply chain. Notably, retailers lack visibility and data regarding their supply chain and its infrastructure, leaving them largely in the dark and forcing reactive approaches to challenges as opposed to proactive ones. Further, the industry as a whole has been slow to adopt solutions powered by artificial intelligence and machine learning that could help ease that strain and provide more actionable insights. To explore where the retail industry needs to go from here in addressing these issues, MarketScale host Stephanie Otey invited Vikas Rajput, Vice President of Customer Success for OpsVeda, to share his expert insights. OpsVeda is a platform solution offering AI-infused solutions that help enterprises engage in proactive agility, optimization and automation based on the discovery and analysis of key data patterns and more. The duo dove into optimizing production tracking and downstream impact, assess raw material supply challenges, adapt to shipment delays and route changes, optimize inventory, and more, offering retailers a game plan for forging ahead in a world more connected and demanding than ever before.

28m
Mar 19, 2021
Finding Success in Building Electric Aeromodels with Schübeler Technologies

Most people can only dream of turning a beloved hobby into a profession. Brain Deis, however, was able to turn that dream into reality. After spending much of his life building model airplanes and competing on the national stage, other careers eventually forced him to put his hobby on the sidelines. But, in 2000, all of that changed when he got back into the industry. Today, Deis is the president of Dream RC Airplanes, an aeromodelling company specializing in high-end electric RC jets. He joined host Daniel Litwin on the MarketScale podcast to talk about his success with electric models and how Schübeler Technologies has helped his team along the way.

46m
Mar 15, 2021
Minority-Serving Educational Institutions Lack Broadband Support

The Minority Serving-Cyberinfrastructure Consortium, or MS-CC, recently released troubling findings regarding the state of minority-serving educational institutions in the United States. The Consortium, along with Internet2, conducted a survey that found that Hispanic-serving Institutions, Historically Black Colleges and Universities (HBCUs) and tribal colleges and universities were falling behind in terms of broadband infrastructure, workforce training and development investments. It’s not an isolated trend, either – nearly half of the U.S.’s HBCUs and almost all tribal colleges and universities participated in the survey. The findings are particularly concerning in the wake of the COVID-19 pandemic, which has thrust remote connectivity, broadband access, hybrid learning and more to the forefront across the world’s educational landscape. To discuss the implications of this survey and how the U.S. might begin working to address these inequities, Voice of B2B Daniel Litwin invited Kevin Hogan, host of MarketScale’s EdTech Today, onto this Industry Update. The duo tackled the state of connectivity, equipment, security and access to technology among these institutions, the role collaboration and engagement must play in addressing shortcomings, the need for accessible and responsible data infrastructure for campus operations, and more. How can edtech companies encourage more deployments? What sort of national mobilization is needed to tackle compounding issues of access? Listen in to find out.

12m
Mar 12, 2021
How to Keep Students Engaged During Remote Learning

Educators understand the unique challenges of keeping students engaged in a classroom. However, committing to a remote learning curriculum in the middle of a pandemic is something entirely different. With additional challenges like countless distractions, mental fatigue and more thrown into the mix, it’s no wonder that student engagement overall is beginning to wane.

27m
Mar 05, 2021
COVID’s Lasting Effects On Call Centers

The story of call centers at the beginning of the COVID-19 pandemic mirrored that of many industries. The understanding of the dangerous of the coronavirus sent offices scrambling as they looked to allow employees to work safely but effectively from their homes.  The call center industry also was faced with the fact that recordings are necessary to keep track of orders, make sure customer services goals are being met and utilize calls for trainings. That meant many companies either took large risks going without those vital recordings or lost time as software was being installed. That wasn’t the case for clients utilizing OrecX.

19m
Mar 03, 2021
Taking The Drone Industry Past The Pretty Pictures

Many companies interested in drone technology still think of drones as something that works only for capturing visual imagery. Of course, drones can do much more. While drones can capture stunning and clear video and still photography in a way unthinkable even five years ago, they also can produce data that produces actionable insights. Steven Katz, Founder and Chief Pilot for Sky Ladder Drones, said he recently had a client who wanted drone video, a service Katz has provided many times. But after learning more about the actual business needs, Katz devised a three-day program that not only got the client video, but also photos and mapping data that actually answered provided the answers to the underlying business questions. More industries are now beginning to understand how they can utilize unmanned aircraft systems. “These ‘ah-ha moments’ happen in little bits. With the use of drones becoming more prevalent and those within the industry working to make effective use cases more apparent, over time more people will understand drone technology can give them far more than just pretty pictures. Listen to Drone Insights and Technology Episode 003 to hear some interesting specific use cases. TODAY’S GUEST Steven Katz, Founder and Chief Pilot, Sky Ladder Drones Sky Ladder Drones is one of Southern California’s leading UAS operators managing aerial inspections, mapping, and photography for construction and solar industries. In his spare time, Steven enjoys helping train future Part 107 drone pilots at local community colleges.

35m
Feb 26, 2021
Understanding Contenders vs. Pretenders in the Drone Industry

On this episode we are joined by Vice President of Sales at Measure, Abigail Lacy. We explored some nuanced topics in the ever-expanding drone industry—how can you distinguish the contenders from the pretenders? And how can drones be presented in a way that avoids overpromising and underdelivering in an industry that undergoes constant growth and innovation? “There’s a lot of fluff in the industry that makes people believe that delivery with a drone is going to become commonplace tomorrow,” Lacy said. “That’s actually not the reality. It’s still very much in the R&D phase. That’s just one example of the kind of misinformation that’s been built up around drones.” Lacy also shared key questions to ask a drone or software provider, along with best practices for brokering successful partnerships and making sure your business needs are met. Learn more by listening to Drone Insights and Technology episode 002. TODAY’S GUEST Abigail Lacy, VP Sales, Measure Measure is an aerial intelligence company that builds software to automate drone operations workflows. With end-to-end program management, user-friendly flight control, and in-platform data analysis, their comprehensive software solution, Ground Control, helps businesses save thousands of hazardous man-hours and create millions of dollars in operational benefits.

31m
Feb 26, 2021
DoorDash Adds Food Prep Robot to Its Lineup

Food delivery boomed during the pandemic, with restaurants unable to open their doors to diners and apps like DoorDash, one of the world’s most popular food delivery services, stepping up to fill the void. DoorDash is now looking to expand on its already lofty success, pouring significant dollars into food prep automation company Chowbotics.

13m
Feb 18, 2021
Super Bowl Brings Major Sports Gambling Sites to a Halt

This year’s Big Game, which saw Tom Brady and the Tampa Bay Buccaneers take home the Lombardi Trophy, also saw some oversized interest in sports gambling – so much so, in fact, that popular sports gambling sites like DraftKings and FanDuel couldn’t keep pace. Those two sites, along with others like BetMGM in Nevada, experienced massive outages and failures in the face of overwhelming demand from users trying to put money down on the Super Bowl

13m
Feb 18, 2021
Trailer Towing Tips During Winter Weather

Winter weather presents dangerous challenges for those towing trailers – but there are steps you can take to keep yourself and your cargo safe. First, if you expect snow and ice, outfit your trailer with winter tires. It’s worth the investment, and you’ll have much greater confidence in your control over your load, no matter how heavy.

1m
Feb 17, 2021
Sport Radio Personality Colin Cowherd Launches Podcast Network

Often-divisive but undeniably popular sports personalist Colin Cowherd is distancing from the major networks that have helped build his career, announcing that he’s starting his on podcast company under the name The Volume to dip his toes into the on-demand sports content landscape. Cowherd will lead the network with a signature podcast and anchor a network of content of more than half-a-dozen shows featuring hosts like former NFL star Aqib Talib.

14m
Feb 09, 2021
Uber Dives into the World of Alcohol Delivery

Uber, which has already expanded its footprint from ride-hailing to food delivery with its massively popular Uber Eats, is adding more to that expanding food delivery network. Tech Crunch has reported that Uber announced it has plans to acquire Drizly, an alcohol delivery service, for $1.1 billion, highlighting the growing value of the alcohol delivery segment in the United States and beyond.

16m
Feb 09, 2021