Trailers, Indie Film and AI... plus Special Shoots with FX, MAX and more! This conversation, we did a deep dive with the Chief Creative Officer of Mocean https://www.moceanla.com/, Greg Harrison. You'll hear us delight in the art of mixing the perfect Sazerac; what it's like to be onset with the likes of Ben Stiller, Larry David, John Oliver, Samantha Bee, John Travolta and how Greg got some good acting out of LeBron James; the long road to making his first indie film, Groove, and then his second film, November; moving from trailer editing into special shoots with top notch creative teams; yeah, we get into AI and where it's gonna land in terms of tools people can use for the creative process; how Mocean is paving new ground in the modern brand space; and we take a moment to wonder whether Picasso's early showings of Guernica tested well. Plus, if you stay to the end, you get to hear about a 1 star listener review... FUN! 01:32 Introducing Greg Harrison: A Creative Force in Entertainment Marketing; 02:05 The Art of Crafting the Perfect Drink; 03:14 Behind the Scenes: The God of War Campaign; 05:57 From Indie Films to Entertainment Marketing: Greg's Journey; 07:26 The Craig Murray x Michigan State Connection; 18:16 Making It in the Movies: The Journey of an Independent Filmmaker; 38:30 Returning to Entertainment Marketing with a Filmmaker's Perspective; 43:43 Advice for Aspiring Creatives: Talent, Perseverance, and Luck; 52:55 Exploring the Creative Process with Industry Giants; 01:01:53 The Impact of AI on Creativity and Industry Evolution; 01:22:04 Finding Your Creative Path and Embracing the Mess Be sure to check out our wonderful sponsors: Defacto Sound - www.defactosound.com/ Carrma - www.carrma.com/ Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list. And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. www.moceanla.com/ www.gregharrisonfilm.com/
We were joined on this episode by Peter Stark, the Head of Print at AV Squad, and Brian Lauzon, the Creative Director there at AV Print https://www.avsquad.com/print/. Peter shares about how one goes from serving in the Peace Corps to running print at one of the most successful shops in the business. Brian gives us a glimpse at how a guy could get from Buttzville, NJ (jk, he's actually from Long Valley, NJ - Buttzville was just a place he visited for the hot dogs) to working on some of the most kick-ass posters we've enjoyed over the last 20 years. We also talked about plenty of their work. There was a pretty scary SAW poster, CRASH posters they each worked on, a really rad PATRIOTS DAY poster, a motion and emotion-filled TAR piece and so much more. I mean, check out their site. There's HOUSE OF THE DRAGON, CIVIL WAR, THE HOLDOVERS... Anyway, check it out. So much great work! Here's the site for Good City Mentors: goodcitymentors.org Be sure to check out our wonderful sponsor: Defacto Sound - www.defactosound.com/ Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list. And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. www.avsquad.com/print
We brought in three industry heavyweights Kenny Gravillis, Dawn Baillie, and Noël Claro to discuss a collaboration between Netflix and Otis College of Art and Design. ACCESS was launched to help historically underrepresented students unlock their "peak potential and shape the future of entertainment marketing." We also explore Noël, Kenny and Dawn's respective careers and views on the industry, underlining the value of education and practical experience. We also candidly address some of the challenges many have faced, how we've muddled our way through and how folks can come together to overcome obstacles. And of course we geek out on influential posters and campaigns, highlighting the ones for 'Barry', the 1979 'Alien' movie, and 'All About Eve' from 1950. Ultimately, Dawn, Kenny and Noël provide advice to aspiring marketers, focusing on the importance of meaningful relationships, persistent research, and inspiration. 01:28 Introducing the Guests: Dawn Baillie, Noël Claro and Kenny Gravillis; 03:59 The Journey of Noël Claro in the Entertainment Industry; 15:42 Kenny Gravillis from Def Jam Records to award-winning entertainment advertising campaigns; 30:24 The Role of Mentorship and Networking in Career Growth; 42:43 Reflecting on the Unforeseen Challenges of the Past Years; 43:32 Introducing ACCESS, the Netflix x Otis Entertainment Marketing Certificate Program; 45:06 Addressing Diversity and Inclusion in the Advertising and Design Industry; 46:35 The Importance of Education and Preparation in the Creative Industry; 47:17 The Journey of Developing and Implementing the Certificate Program; 55:28 The Future Vision for ACCESS; 01:02:22 Advice for Aspiring Professionals in the Industry Be sure to check out our wonderful sponsor: Defacto Sound - www.defactosound.com/ Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list. And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. otis.edu/netflix
In this much anticipated conversation, we had the joy of sitting down with Dwight Caines, President of Domestic Marketing for Universal Pictures. With a career that evolved from being an aspiring scriptwriter to high-profile marketing roles, Dwight generously shares about his personal and professional experiences and what he learned along the way that helped shape his success in the industry. We discuss his early interest in film; freelancing on production gigs around NYC on TV and film (which led to his epiphany that freelance is not his cup of tea!); how he got his first job in the business; and he details the digital innovation he championed in marketing and the campaigns that left a significant impact on him. Dwight goes beyond discussing his professional achievements and delves into subjects that matter deeply to him. He highlights the importance of diversity and inclusion in Hollywood, underlining the evolution of inclusivity in film marketing. He also talks about his role in the Universal Pictures Inclusion Council and the 'Make It Universal' initiative aimed at showcasing diverse talent in the company. Dwight also underlines the significance of mentorship, the benefits of his teaching roles, and how he tries to inspire the next generation of filmmakers; as well as his involvement with Stand Up To Cancer https://standuptocancer.org/ and why the organization is so meaningful to him. Before we wrap, it was cool to hear Dwight shed light on the future of the film industry in the face of an increasingly digital world. Be sure to check out our wonderful sponsor: Defacto Sound - www.defactosound.com/ Oh, and doesn't our new episode artwork look great?!?! Many thanks to our brilliant pals at BOND https://www.instagram.com/wearebond/ for that. Also very grateful to the good folks at Ignition Creative for building a fantastic boutique studio for our recordings. And much love to Brian at BRASH for the terrific music his team created for this podcast. Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list. And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. Below are links to the Make It Universal Instagram and YouTube playlist: __ __ For more information on Stand Up To Cancer, check out __ __ Here’s a Deadline feature covering the work Dwight and the studio team did on behalf of the Anti-Recidivism Coalition: __ __ Lastly, here’s some information on the Inclusion Council: __ __
Joined on this episode by Ben Snyder, the owner, chief creative officer and editor of Rogue Planet. So of course we talk about some of Ben's killer work such as __ __ ...among others. We also talk about the early part of this brilliant creative's career like getting a shot from Goktug Sarioz and learning from Skip Chaissen. Ben was also super candid about learning from his mistakes, his approach to the work now vs when he was younger, the importance of relationships and so much more. Not for nothin' but can you believe this is episode 100?!?! Be sure to check out our wonderful sponsor: Defacto Sound - www.defactosound.com/ Oh, and doesn't our new episode artwork look great?!?! HT and many thanks to our brilliant pals at BOND https://www.instagram.com/wearebond/ for that. We're also very grateful to the good folks at Ignition Creative for building a fantastic boutique studio for our recordings. And much love to Brian at BRASH https://justbrash.com/ for the terrific music his team created for this podcast. Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list. And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. www.rogueplanetav.com www.instagram.com/rogueplanetav www.youtube.com/watch?v=Div0iP65aZo www.youtube.com/watch?v=fAIX12F6958 www.youtube.com/watch?v=-BLM1naCfME
We're joined on this episode by Darnell Brisco, Patricio Hoter and Drea Althoff of BOND. Darnell is the EVP of Growth; Patricio is Creative Dir. in A/V; and Drea is SVP, Creative Dir. in Print. We got many nuggets of wisdom and heard a ton of passion for the work. We discussed __ __ And so much more! Be sure to check out our wonderful sponsors: BRASH - justbrash.com Defacto Sound - www.defactosound.com/ Oh, and doesn't our new episode artwork look great?!?! HT and many thanks to our brilliant pals at BOND https://www.instagram.com/wearebond/ for that. Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list. And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. www.wearebond.com/ @wearebond
https://twitter.com/1abbyroad In the 80s and 90s, movie trailers were ruled by “voice-of-God” narrators who used stock phrases like, “In a world…” Today, movie studios have a different trick up their sleeves: epic sound design. In this episode, Professor James Deaville explains the history of trailers, and Youtuber Craven Moorhaus crafts a hilarious takedown of the overused clichés of modern blockbuster trailers. We’ve remixed one of our most popular episodes for your listening pleasure. MUSIC FEATURED IN THIS EPISODE Digital Future by Christoffer Moe Ditlevsen Full Momentum by Christoffer Moe Ditlevsen Flare by Chad Lawson Falling In by Shawn Williams Furies by Ryan Taubert Absolute Zero (Instrumental) by Evan Giia Miracle Caught on Camera (Instrumental) by Icelandia Follow the show on Twitter http://twitter.com/20korg, Facebook http://facebook.com/20korg, & Reddit. Subscribe to our Youtube channel. Sign up for Twenty Thousand Hertz+ https://glow.fm/20k/ to support the show and get our entire catalog ad-free. If you know what this week's mystery sound is, tell us at mystery.20k.org. Use promo code 20k to get $20 off your next purchase over $100 at American Musical Supply https://ter.li/AmericanMusicalSupply-20K. Get 10% off your first month of online therapy with our sponsor BetterHelp at betterhelp.com/20k https://betterhelp.com/20k. Subscribe to Björk's Sonic Symbolism https://pod.link/bjork show wherever you get your podcasts. Visit shopify.com/20k https://shopify.com/20k to get a free 14-day trial with Shopify’s entire suite of features. Check out more videos from the Auralnauts at youtube.com/Auralnauts. Be sure to check out our wonderful sponsors: BRASH - justbrash.com Defacto Sound - www.defactosound.com/ And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. * * * This episode was inspired by the following video: * ","url":"https://www.youtube.com/watch?v=KAOdjqyG37A","width":854,"height":480,"providerName":"YouTube","thumbnailUrl":"https://i.ytimg.com/vi/KAOdjqyG37A/hqdefault.jpg","resolvedBy":"youtube"}" data-block-type="32"> * * * * * *
Dallas Taylor is the host and creator of Twenty Thousand Hertz https://www.20k.org/, a lovingly crafted podcast revealing the stories behind the world’s most recognizable and interesting sounds. Dallas is also the Creative Director of Defacto Sound, where he has led thousands of high-profile projects ranging from blockbuster trailers and advertising campaigns to Sundance award-winning films and major television series. At Defacto Sound, they're experts at everything from making dialog crystal clear to creating entire sonic worlds from the ground up. Bottom line, at Defacto they’re obsessed with every nuance of sound. Dallas is also a sought-after speaker at conferences, a regular contributor to major publications, and a respected thought leader on the narrative power of sound. Brian McKinney is the owner of the boutique, bespoke music publisher Brash - which listeners of this show will recognize. BRASH is a top tier company with great people who specialize in trailer music, publishing and licensing. Brian is also the co-host of the Trailer Therapy Podcast, an excellent program about trailers, media, and entertainment. Brian has nearly two decades of music industry experience and prior to that served as a non-commissioned officer in the United States Marine Corps with combat deployments. But now he’s a 5 star general when it comes to helping talented creatives find success! Be sure to check out our wonderful sponsor, BRASH: justbrash.com And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. www.defactosound.com/ www.20k.org/ podcasts.apple.com/us/podcast/trailer-therapy/id1709770252
We were fortunate to be joined by Senior Global Marketing Executive Dana Flowers https://www.linkedin.com/in/dana-flowers/ and Writer, Producer, Marketer Kelly Turner for this discussion. And yeah, it was dopetey f'in' dope! We talked about how Dana, Kelly and others are helping the industry evolve to be more representative of the diverse audiences this industry markets to; who's doing good work and leading the way in this regard; what kind of progress still needs to be made; the importance of mentoring so more people of color will be in the rooms where the big decisions get made; changing expectations; processing cultural trauma; how good marketers can effectively reach all kinds of audiences; putting purpose to what we do... and so much more! Be sure to check out our wonderful sponsor, BRASH: justbrash.com And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. www.linkedin.com/in/dana-flowers/ @dewaflowers www.linkedin.com/in/kellyturner-wpm/ @klturn https://www.instagram.com/klturn/
Who better to have our first one-on-one after the long hiatus? HELEN AHN https://www.linkedin.com/in/helen-ahn-2349004/, of course! Coming off of her well-deserved Clio Entertainment Impact Award, Helen came back on the show to discuss __ __ And yeah, we got into an argument. A pretty public one at that. But how do we disagree in a healthier way? As Helen says, there's got to be room for grace. Speaking of which, here's a link to that documentary we discussed: https://www.disclosurethemovie.com/about Be sure to check out our wonderful sponsor, BRASH: justbrash.com https://justbrash.com/ And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. www.linkedin.com/in/helen-ahn-2349004/ clios.com/the-muse/clio-entertainment-awards-2023-impact-award-recipient-helen-ahn www.goodcitymentors.org Fall Guy by Transit: Edited by Charles Yi - https://youtu.be/j7jPnwVGdZ8?si=XlKuwO8cGOyS-D9z https://youtu.be/j7jPnwVGdZ8?si=XlKuwO8cGOyS-D9z The Creator by Wild Card Creative Group: Edited by Royce Choi - https://youtu.be/ex3C1-5Dhb8?si=DdjOOwjsPlqu6HBj https://youtu.be/ex3C1-5Dhb8?si=DdjOOwjsPlqu6HBj
For today's panel discussion, we were joined by three leaders from Ignition Creative https://ignitioncreative.com/, Jaclyn Thomas, SVP AV and Creative Director; Dhruv Kumar, Assoc. Creative Dir. and Sr. Editor; and Eric Breshears, Creative Dir. of Print; (with a cameo from Wayne Watson, Pres. and Exec. CD) to have a candid conversation about how we're all doing. We've all been through a lot as an industry, collectively and individually. So, how are you? We also discussed how Jaclyn, Dhruv and Eric each got into the industry. Then we dove right into how we're all doing as well as how we've helped others through the ups and downs of the last few years. We definitely got pretty real about mental health. After a random story about Corey's Aunt Rhoda from Brooklyn, we dove into some of our favorite trailers and posters (see links below). And of course, we got some great career wisdom from these remarkable leaders. Please support our wonderful sponsor, BRASH: justbrash.com ignitioncreative.com Teaser - https://www.youtube.com/watch?v=MmexgVvm4o8 Trailer https://www.youtube.com/watch?v=t0e-YVCAXhk - https://www.youtube.com/watch?v=t0e-YVCAXhk Trailer - https://www.youtube.com/watch?v=-Pd-uuDi28U Trailer https://www.youtube.com/watch?v=DBfsgcswlYQ - https://www.youtube.com/watch?v=DBfsgcswlYQ Trailer https://www.youtube.com/watch?v=JIqcMl0hzXs - https://www.youtube.com/watch?v=JIqcMl0hzXs Teaser Poster And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
We're Baa-aaack... It's been a minute! A little longer than we first planned. But we're glad to be back with the next chapter of Trailer Geeks and Teaser Gods. Host and Exec. Producer, Corey Nathan hops on to say hello again and to give a rundown on the exciting new direction the program will be going including panel discussions on topics folks in entertainment advertising care about, subscriber segments, workshops and get togethers. And yes, we'll still be doing one-on-ones with some of the industry's greats as well as rising stars. Corey also gives a brief state of the business, looks back on what we've all been through and takes an educated guess at what's ahead. Please support our wonderful sponsor, BRASH: justbrash.com And you can find Corey on all the socials @coreysnathan such as www.threads.net/@coreysnathan.
Sean Uyeoka, Editor at Aspect, arrived on the scene with quite a splash with a BLACK MASS teaser that garnered so much industry recognition that he finished when he was still an assistant. Since then, Sean hasn't looked back having gone on to contribute to a diverse range of other top notch pieces such as trailers for ANNABELLE CREATION, MOXIE, MOTHERLESS BROOKLYN, FIVE FEET APART, CAPTAIN UNDERPANTS, WOLVES AT THE DOOR, FRIENDS FROM COLLEGE, THE CURSE OF LA LLORONA and many more.
In Part 2 of our convo with David Kim, Sr. Editor at Zealot, we talk some more about his time with Transit and the great team there; Helen and David get into some spirited debates about k-pop; we go deep on some more projects including PARASITE, CENTRAL INTELLIGENCE and TEA WITH THE DAMES; David shares about what makes Zealot's culture so great; and then we talk some more k-pop!
This is Part 1 of our 2 part conversation with David Kim, Senior Editor at Zealot. David has done such a diverse range of work from to , from to I, Tonya New Order https://vimeo.com/539882319 , and so many more. We discuss growing up in SoCal, how much of a hero his mom is, how he spent time in other jobs before he ever got into the trailer industry and, of course, we talk plenty about his incredible trailer work.
This is our latest installment in our series of speaking with folks who've gone from making fan trailers and mashups to being rising stars in the trailer industry. On this episode, we have both Joel Walden of Mark Woollen + Assoc. and Lyle Goodale https://www.lylegoodale.com/ of Giaronomo. Joel's had several standout projects including work on I'M THINKING OF ENDING THINGS, JOJO RABBIT and HIGH LIFE among others. Lyle's also contributed to great pieces on campaigns for WESTWORLD, INGRID GOES WEST, LIFE, DON JON and many more.
Kate Cox and Gregg Ostrin are two of the most prolific writers in the entertainment advertising industry. Kate has spent her career as a freelance writer working for many agencies, mini-majors and major studios. She shares about her early work such as how she collaborated on the campaign for PLATOON, as well as more recent projects like with FOCUS FEATURES. Gregg is a staff writer at InSync PLUS http://insync.plus/. Gregg reveals much about how he got into the industry, developed his process and the discipline to moonlight as a writer of screenplays, tv shows and stage plays.
On this episode we have both Miguel Branco https://miguelbranco.net/ and Clark Zhu. They are both rising star trailer editors - Miguel is cutting at Rogue Planet and Clark is at Wild Card. Miguel and Clark were both doing fan trailers and mashups https://clarkzhu.com/projects as passion projects before they ever got into the trailer industry. Their stuff online got a ton of attention, justifiably so, because they’re really good. In both their cases, they were able to turn their passion into their profession and represent the next generation of great creative contributors to the industry.
Ricky Strauss has worked at the highest levels of both Entertainment Marketing AND is a prolific film producer. He’s also had a significant impact on our culture. Ricky's work as President of Participant Media brought groundbreaking, conversation-starting films that have had lasting impact on the way we think about important issues in our world. More recently in his role as President of Content and Marketing at Disney+, a key figure in its immensely successful launch, he helped us as audiences adapt to what’s possible in terms of excellence in content and navigating through these uncertain times. You could say Ricky’s helped to shape how we experience content, has helped to raise our expectations for how good of an experience it can be and how profound of an impact on our culture content can have. An Inconvenient Truth (Exec. Prod.) Fast Food Nation (Exec. Prod.) The Best Exotic Marigold Hotel (Exec. Prod.) Contagion (Exec. Prod.)
This is part 2 of our conversation with Brent "B Rock" Rockswold, Senior Editor/Producer best known for such seminal pieces including ROGUE ONE, THE LAST JEDI, and FURIOUS 7. In this part of the conversation we do a deeper dive on the work itself. In addition to the above, we discuss a :60 he did for JURASSIC WORLD, his STAR TREK: INTO DARKNESS trailer and THE FORCE AWAKENS https://vimeo.com/211226343 trailer he co-edited with Josh Dunn among a number of his other great projects.
We start today's episode with the Director of Music at Aspect, Alison Sieh, who shares about a great fundraiser for Leukemia & Lymphoma Society. Then we get into Part 1 of our 2 part conversation with Brent "B Rock" Rockswold, Senior Editor/Producer best known for such seminal pieces including ROGUE ONE, THE LAST JEDI, and FURIOUS 7. Today we discuss how B Rock got into the industry; the dedication it took for him to rise up the ranks; the heroes in the industry who mentored and inspired him; and how being a stand-up guy can be hard in the moment but is well-worth it in the long run.
Neal Spector has 3 distinct chapters in his career: starting out as one of the “Mad Men” of mainstream advertising; then paved the way and dominated home entertainment advertising; and more recently has re-made himself again as the owner of Ammo Creative, that is playing at the highest levels in all the areas that define our culture from brand to digital, movies and television, design, writing, editorial and post production. Neal Spector is crushing it.
Tina Hsu and Casmir Jordan of Rogue Planet break down what it’s like working as POC women in the industry. Listen to them chat about rhythmic cutting styles, their breakthrough franchise finishes such as MORTAL KOMBAT and BUMBLEBEE, as well as a special conversation about unicorns img . Featuring special guest Helen Ahn Cutler!
Tommy "Pitt" Malatesta, Editor/Producer at AV Squad, is doing some of the most ground-breaking work being done today. You'll notice he's very quick to talk about all the other incredibly creative people that are part of the collaborations that result in all of his work including the most renowned pieces he's known for such as trailer, trailer and teaser among so many others.
Craig Murray started out writing copy for Disneyworld in the mid 70s before working for Disney's film studio as a writer in creative advertising. Then in 1986, Craig got an opportunity to work on trailers from concept to completion - thus the beginning of Craig Murray Productions, aka CMP, and later Mocean which has gone on to earn Entertainment Agency of the Year 3 times over.
Chad Misner, is well known and well loved as one of the most respected editors and creative directors of the entire trailer industry. Most recently Chad was the SVP of Creative Advertising at Focus Features and, prior to that was responsible for 2 of the greatest trailers of all time and , among dozens, if not hundreds of other brilliant contributions. Some other favs: https://vimeo.com/82565290 https://vimeo.com/57498175 https://vimeo.com/57433705
Mike Ferman, editor/producer from Buddha Jones is absolutely prolific conquering theatrical, broadcast and streaming, working on campaigns for major studios and mini-majors, for domestic and international, for action, drama, horror and even documentaries: We’re talking about The recent McCartney 3 piece | and on and on. Along with our dynamic co-host, Helen Ahn Cutler, we discuss being mentored and being a mentor; Mike's incredible mastery of the art of anticipation in trailers; how so many trailers are really a collaboration among numerous editors; and the time Mike started a call with "...it's 5am! How did you get my cell phone?"
Aimee Pitta is an award-winning writer/producer and marketing exec who’s created successful campaigns for almost every major studio from the early days of New Line, with top agencies like Trailer Park, and as a consultant with Paramount, Lionsgate and Roadside Attractions. Aimee is also a published author (having just won TaleFlick’s writers award first place for , the writer of a couple shows from Reel One Entertainment ( just premiered on the W network), and she is arguably the best “retitler” in the business.
Eugene Fillios is the founder and creative director of Creature Street, a trailer company that’s worked on campaigns such as , , , , and many more. Something that’s also unique about Creature Street is that they’re based in Portland, Oregon. On this pod, we discuss everything from Eugene's days as a professional musician, starting over in the trailer industry and coming up the ranks before starting his own company. We also get pretty deep into how to stay creative, how the industry's changed and where things are going.