In this exclusive interview from the NGA show, Michael Wang, CEO, and Vaughn Roller, Chief Business Officer at SIRL, reveal how their cutting-edge retail technology is transforming the way retailers track shopping journeys and optimize store operations. SIRL's real-time location system leverages low-cost tracking tags and wireless infrastructure to achieve an unprecedented 3-foot accuracy and 1-second latency, effectively creating a "physical search engine" for retail.

Discover how SIRL's solution empowers retailers to enhance shopper privacy while tapping into the potential of retail media networks and in-store advertising. Learn about the significant ROI and revenue opportunities generated by this technology, as well as its ability to streamline merchandising optimization and shopper behavior clustering. With its easy deployment and reliance on Bluetooth Low Energy, SIRL is poised to revolutionize the retail landscape.

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