In this episode, Steve Fretzin and Travis Hoechlin discuss:
- Marketing for your law firm.
- Where money is being wasted on marketing.
- Isolating your target market audience.
- Three marketing secrets that lawyers don’t know.
Key Takeaways:
- Whether you have your own firm or work for someone else, you can still have independence and power, you just need to learn how to make it rain.
- Track what you are doing for your marketing. You need to know your ROI.
- You need to make sure your Google My Business page is claimed, updated, and accurate.
- Have a line in the water with your local community. You can absolutely compete with larger firms if you target those near you.
"I always ask my boys, ‘How is your marketing doing? What kind of return on investment are you getting from this?’ And if they can't tell me that, I know they're not tracking it." — Travis Hoechlin
Sign up for How to Become a Rainmaker to Achieve Work-Life Balance with Steve Fretzin and Jennifer Gillman at https://fretzin.com/events.
Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” by emailing Steve at Steve@Fretzin.com
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
About Travis Hoechlin:
Born and raised in Southern California by an entrepreneurial family, my dream had always been to own a successful company that made a difference in people’s lives. With over 15 years of experience in the legal marketing industry, today we help hundreds of law firms grow their firms and attract new clients.
When not working I enjoy spending time with my wife Jessie, daughters Blake and Payton, and our dog Bailey. I love to travel, listen to live music, play golf, and watch sports (Los Angeles Lakers, USC football, and Los Angeles Angels).
Connect with Travis Hoechlin:
Website: https://www.rizeupmedia.com/
Cell Phone: 714-261-0185
Email: travis@rizeupmedia.com
LinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing/
LinkedIn: https://www.linkedin.com/company/rizeupmedia/
Twitter: https://twitter.com/TravisHoechlin
Twitter: https://twitter.com/rizeupmedia
Facebook: https://www.facebook.com/travishoechlin
Facebook: https://www.facebook.com/rizeupmedia
Instagram: https://www.instagram.com/travishoechlin/
Instagram: https://www.instagram.com/rizeupmedia/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.