In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
- (00:39) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock.
- (02:56) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car.
- (05:06) Eric and Neil discuss the bankruptcy and downfall of Vice media company.
- (08:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation.
- (09:54) Experimentation is key to staying ahead in business.
- (10:33) Neil Patel discusses using private data and AI to find trends.
- (11:34) Neil Patel explains the strategy of updating old content to improve SEO.
- (12:27) Eric Siu shares the success of Semrush's SEO strategy.
- (14:19) Discussion on Semrush ranking for irrelevant keywords
- (15:12) That’s it for today! Don’t forget to rate, review, and subscribe!
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