On today’s episode, host Katya Allison welcomes Jon Mowat, MD, Marketing Consultant and Author at Hurricane.
For Jon, leveraging video effectively means keeping a few things in mind:
- Tailor different types of video to target different parts of the marketing funnel.
- Use video to create an emotional response that can then drive customer action.
- Use other marketing channels to provide product information and features. Video is meant to provoke emotional decision-making.
- Embedded YouTube links drive traffic away from your site, so host native videos using another platform.
- Fill marketing videos with genuinely useful and compelling information to keep the audience engaged.
- Research and planning have to precede video production to effectively target a specific market segment.
As Jon sees it, video is one of the most valuable assets marketers have. Using it well can be transformational for a brand’s approach to storytelling.
Use the code VIDEOMK20 for 20% off Jon’s book, “Video Marketing.”
- Jon Mowat | Twitter - https://twitter.com/jon_hurricane?lang=en
- Hurricane | https://www.hurricanemedia.co.uk/
- Hurricane | Twitter - https://mobile.twitter.com/hurricanemedia
- Katya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/
- GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/
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