Alloy Personal Training Business
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The Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility. In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate. With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers the flagship Alloy corporate gym to unprecedented success. He explains the multifaceted responsibilities of a Director of Training, from driving sales and marketing initiatives to fostering client care and retention. Cian shares his unique approach to leadership and team management, illustrating how building genuine relationships within the gym community leads to remarkable outcomes. Cian and Rick also explore effective community engagement strategies, the importance of personal touch in client interactions, and tips for nurturing a motivated and cohesive team. If you're a gym owner who wants to understand the pivotal role of a Director of Training or seek insights on making that critical hire, this episode is a must-listen. Tune in! KEY TAKEAWAYS Intro (00:00) Cian's educational and professional background (03:08) Sales and digital lead management (06:27) Importance of referrals and community engagement (12:13) Retention strategies through personal care (15:12) Leadership and team management for consistent client experience (20:38) The impact of customer service and feedback on training quality (24:02) Building a community through events and social gatherings (27:48) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Have you ever considered taking your successful business and expanding it into a franchise? While the idea is exciting, it's important to understand the complexities involved. In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business. They highlight the significant investment of time, money, and emotional energy that goes into franchising. It's important to thoroughly understand your market, build robust support systems for franchisees, and ensure rock-solid operational processes are in place. One key takeaway from the episode is that the focus of franchising shifts from the success of your individual business to the success of your franchisees. Your entire model needs to be designed to support and empower them for a mutually beneficial relationship. If you are considering franchising, be sure to listen to the full episode to get a glimpse of what it takes! KEY TAKEAWAYS Intro (00:00) Understanding franchising complexities (02:15) The necessity of market research (06:13) Financial challenges in franchising (10:55) Operational processes for success (14:41) The journey to royalty sufficiency (21:35) The emotional aspects of franchising (25:14) Final advice: Have a sense of humor (27:40) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Are no-shows plaguing your personal training consultations? You probably think the solution lies in technology, but a human touch makes all the difference. In this episode, Rick and Matt explain how ditching automated booking systems for personalized interactions can dramatically improve your show rates and transform your business. While convenient, automated booking systems lack the personal connection that fosters commitment. They treat potential clients as transactions, not individuals. This disconnect can lead to a lack of urgency and, ultimately, missed appointments. By engaging with potential clients directly, you can: - Create urgency - Follow up with care - Build rapport early on By using the power of personal connection, you can not only increase your show rates but also lay the foundation for long-term client relationships, ultimately leading to a thriving personal training business. Tune in to the full episode and learn some strategies to increase show rates and turn those leads into loyal clients. KEY TAKEAWAYS Intro (00:00) Book rate vs. Show rate (01:46) Automated vs. Personalized booking (05:39) Personal touch in the booking process (10:13) Creating urgency and engagement (12:44) Follow-up mechanisms for increased show rate (24:02) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Many businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky. In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company. With a rich background in management consulting and a revolutionary approach to personality assessments, Russell explains why you need to make data-driven hiring decisions that match the job's demands with an individual's hardwired traits. We debunk common myths about personal development and explore how understanding inherent traits can lead to better job performance and satisfaction. Plus, learn about the critical role of "coachability" in evaluating potential hires. Best Work Data is the exclusive provider of screening for Alloy Personal Training, and Chuck explains the why behind his particular screen and why it's so relevant in the hiring process. Enjoy! KEY TAKEAWAYS Intro (00:00) Importance of personality assessment in the hiring process (02:51) BestWork Data and its foundations in behavioral science (07:20) Differentiating between qualitative and quantitative assessments (13:19) Matching individuals with specific roles and responsibilities (15:10) Customizing interview questions based on assessment results (24:08) Dealing with people faking good (33:28) ADDITIONAL RESOURCES: Learn more about BestWork Data: bestworkdata.com http://bestworkdata.com ----- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Ready to attract more fitness clients and boost your gym's membership? Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert. With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actionable strategies. We'll explore everything from the importance of adapting your marketing approach to the nuances of creating content that supports your paid campaigns. Don't miss out on learning how to refine your digital marketing strategy to not only reach but exceed your business goals. Tune in now! KEY TAKEAWAYS Intro (00:00) Ben's background and transition from gym owner to marketing expert (00:32) The first key to successful digital marketing (05:27) Data interpretation in digital marketing (17:28) Solving the right problem the right way in advertising (25:55) The effect of organic content on paid advertising success (33:12) Final thoughts (38:20) ADDITIONAL RESOURCES: - Unlock A FREE VIP Marketing Strategy Call For Your Gym: https://kissmarketing.net/alloy ----- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Tired of setting goals that only end up collecting dust? This episode might just change your perspective and approach towards success. Rick sits down with Alloy COO Suzanne Robb to discuss the merits of goal setting and why behavior change and systems might be a better approach. With decades of experience in the fitness industry, Rick shares his personal struggle with traditional goal setting, offering a fresh take on focusing on behaviors rather than concrete goals. Daily habits can lead to success without the need for explicit goals. Whether you're looking to improve your health, finances, or personal relationships, you can achieve your aspirations through adaptable behaviors and robust systems. Don't miss out on this conversation that could redefine your approach to personal development and success. Click to listen and transform your daily behaviors into the path to your goals! KEY TAKEAWAYS Intro (00:00) The significance of behaviors over goals (05:51) Measurement and adaptability of goals (10:49) The discipline behind successful behaviors (17:12) Importance of deadline setting in operations (20:24) Different approaches to achieving goals (23:17) Changing behaviors to meet personal objectives (25:43) Adapting or upholding behaviors towards goals (27:02) ADDITIONAL RESOURCES: Atomic Habits by James Clear: https://jamesclear.com/atomic-habits ----- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Feeling trapped in the conventional personal training model? Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners. Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise. Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too. Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training’ falls short and the key to limiting small group training for optimal success. He also shares: - Two indispensable characteristics of a successful gym owner, - The core drivers of effective fitness marketing, - Strategies for gym retention, - 3 reasons members stay loyal. Tune in for an inspiring blend of personal anecdotes, savvy business advice, and innovative fitness solutions that promise to elevate your gym's value and client satisfaction. KEY TAKEAWAYS Introduction (00:00) Rick Mayo's background and entry into the fitness industry (01:40) The shift from one-on-one to small group personal training (04:47) The benefits and logistics of the small group model (09:18) Fitness client retention strategies (21:37) Marketing strategies for gym growth (31:02) Rick's personal success principles (41:50) Ideal candidates for the Alloy Personal Training Franchise (51:27) ADDITIONAL RESOURCES: The Fitness Business University Podcast https://open.spotify.com/show/3USj1DoM1cQUSlGPd2JkJE ----- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
What do fitness and franchising have in common? More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise. Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the lessons we can draw from them. Wes shares his personal experiences on how the principles of maintaining fitness – such as consistency, resilience, and adapting to challenges – directly translate into entrepreneurial success. He draws parallels between the role of a fitness coach and a franchise system. Both provide established frameworks and guidance, enabling individuals to leverage proven structures and expertise for effective goal attainment. Tune in to this episode for practical advice and the motivation to persist on your own journey towards achieving your personal and professional aspirations. Click to listen for practical advice and the motivation that will transform how you approach both your fitness journey and your franchise business! KEY TAKEAWAYS Intro (00:00) The importance of consistency in fitness and business (02:17) Fitness and nutrition strategies for a busy entrepreneur (05:11) Mindset shift for fitness success and its parallels to business success (16:46) Wes’s weekly exercise routine and its impact (22:41) Key nutritional strategies for effective fitness (29:50) Protein’s role in fitness and alternatives to whole foods (33:09) Parallels between fitness discipline and franchising success (35:10) ADDITIONAL RESOURCES: Connect with Wes Barefoot: - Path to Freedom http://path2frdm.com/ - LinkedIn https://www.linkedin.com/in/wesleybarefoot/ - Podcast http://path2frdm.com/podcast/ - FranChoice https://www.franchoice.com/ ----- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions. Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience. The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential, even within the framework of one-on-one training. Discover effective ways to articulate the benefits of an exercise to your clients. Understand the importance of physical touch in your interactions with clients. Get insights on addressing clients stuck in their weight loss journey, and learn the appropriate response when a client expresses gratitude at the end of a session. Stay tuned for a wealth of knowledge on these topics and more. KEY TAKEAWAYS Intro (00:00) Greetings within 10 seconds of entering the front doors, with the name added (1:36) An effective introduction - two different scenarios (5:23) Describing the benefits of an exercise through the client’s lens (8:05) A touch on the arm or a pat on the back (11:37) Finding a win for each client in every session (13:30) Holding people accountable; asking them when they’re coming in next (15:58) Thanking your clients before they leave (18:04) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Ever wondered how a simple gym can transform into a thriving fitness franchise empire? Listen in as Rick Mayo shares his journey from opening a personal training gym to licensing over 2,500 clubs worldwide to building a fitness franchise empire that everyone is talking about. Rick is interviewed by Michael Benso of Sweat Success on the transition of the Alloy model from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and evolution of the business, and the perspective of franchisees and trainers. Rick shared valuable insights on various business strategies like multi-channel marketing, community-based marketing, and developing strong client relationships. He also discussed the growth trajectory and challenges faced in scaling Alloy, including maintaining culture and adapting to customer needs. The business model of Alloy allows for low churn and high customer retention. Mayo also shares his future plans for Alloy, aiming for 800 locations by 2030. Tune in to learn more about what it takes to scale a fitness business and create a lasting impact. KEY TAKEAWAYS Intro (00:00) The transition from licensing to franchising (00:49) Marketing strategies for fitness studios (05:46) Business model and client retention (07:34) Toughest scaling challenges in scaling Alloy (14:40) Franchise model benefits and challenges (20:16) Fitness customer retention strategies (24:21) Future outlook for Alloy (30:24) Impact of technology on the fitness industry (44:34) Advice for potential Alloy franchisees (46:17) ADDITIONAL RESOURCES The Sweat Success Podcast https://open.spotify.com/show/1gi52aQ5guVAozRGTDFI8F --- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry. Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness. Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training. The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness. Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence. Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer. KEY TAKEAWAYS Intro (00:00) Hardest lesson in business (02:12) Advice for new fitness coaches (11:36) Mentorship learning and personal growth (17:33) Book recommendations for entrepreneurs and coaches (24:42) Leadership qualities and traits (35:24) ADDITIONAL RESOURCES: The E-Myth Revisited by Michael E. Gerber Book https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Endurance by Alfred Lansing Book https://www.amazon.com/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881 --- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Have you ever felt like you're stuck on a hamster wheel, constantly striving for a distant goalpost that just keeps moving? You hustle, you grind, but all you see is the chasm between where you are and where you want to be. This is the gap, and it's a master at breeding anxiety, dissatisfaction, and that nagging voice whispering, "Not good enough." The gain is about celebrating the small wins, acknowledging the progress, and cherishing the distance you've covered, not just the distance left to run. But living in the gain isn't always easy. We're bombarded with social media's highlight reels, constantly reminded of everyone else's conquests. This gap-widening algorithm can make it tempting to slip back into the comparison trap. So, how do we stay grounded in the gain? In this episode, Matt and Rick discuss the concepts from the book "The Gap and The Gain" and how to apply them to your business and life. KEY TAKEAWAYS Intro (00:00) The Gap and The Gain Concept (05:34) The gap between current success and desired outcomes (08:53) Reflecting on progress (17:20) How to acknowledge progress and hard work (18:41) Looking for wins (21:40) Self-reflection and personal growth (24:52) ADDITIONAL RESOURCES: - The Gap And The Gain Book: https://gapandgainbook.com/ https://gapandgainbook.com/ --- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
As we bid farewell to another year, it's a perfect time to reflect on the journey we've had at Alloy Personal Training in 2023. In this episode, we'll dive into the highlights, lessons learned, and our exciting plans for the upcoming year. In the past year, Alloy Personal Training has achieved significant milestones. Awarding 145 licenses, with 40 currently open and over 100 in various stages of development. But it's not just about the numbers. Alloy is also committed to constantly evolving and improving. This year, they've made several changes, including: ✅ Tweaking our presale process to give franchisees more time to get things up and running. ✅ Implementing EOS, a framework that teaches entrepreneurship and helps businesses run smoothly. ✅Adding new equipment and vendor partnerships, like Merrick Health, for affordable telehealth and bloodwork. ✅ Scaling our team to ensure they can adequately support their growing number of franchisees. Join us as we share insights on growth, challenges, and the constant pursuit of excellence in the fitness franchising world. The commitment to growth and learning is a core aspect of our philosophy, shaping both personal and professional development. Here's to a new year filled with opportunities, achievements, and continued success for Alloy franchisees and all of you who listen to the podcast! KEY TAKEAWAYS Intro (00:00) Alloy Franchise Business growth and success (02:25) Evolving a business model through small adjustments (04:52) Implementing EOS framework for franchisees (08:45) Implementing new equipment and software in a fitness franchise (13:35) Scaling a fitness franchise while maintaining culture (18:00) 170 new franchises in 2024 (21:57) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Insurance can feel like a labyrinth, but our guest on this episode makes it intriguing and fun. He is one of the few insurance people you would enjoy listening to. He shares some wisdom from his 30 years in the insurance game. In the fitness business, just like most other businesses, mitigating risks is non-negotiable. Ken and his assistant, Brittany, take us through the intricacies of risk management, emphasizing key points that underscore the need for specialized insurance tailored to the fitness industry. They recommend a tiered approach, beginning with a general liability policy to meet landlord requirements, moving to a builder's risk policy during construction, and then converting the general liability policy to a completed club policy before the grand opening. This systematic approach minimizes potential coverage gaps and optimizes protection for each phase of business development. Tune in to learn more about this approach and risk management in the fitness space. KEY TAKEAWAYS - Intro (00:00) - Meet Ken Reinig (00:40) - Risk management in a fitness business (02:53) - When to engage a risk consultant (06:35) - A tiered approach to managing risks (07:43) - Insurance costs and trends (12:41) ADDITIONAL RESOURCES: Contact Ken at: Website:TheInsuranceGuy.com http://theinsuranceguy.com/ Email: ken@TheInsuranceGuy.com Brittany’s email: brittany@TheInsuranceGuy.com ---- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In business, success often hinges on the execution of tasks and operations. While many entrepreneurs focus on the "what" of their responsibilities, the real magic lies in the "how." Time management, for example, is a perennial struggle for entrepreneurs, especially in the fitness industry, where multiple hats must be worn. The key is distinguishing between being busy and being productive. Rather than drowning in data analysis and low-impact tasks, focus on high-leverage activities that move the business forward. Avoid the trap of doing what you like over what's best for the business. Tune in for more real-world examples in the fitness business and the how behind them. KEY TAKEAWAYS Intro (00:00) Time management in business (02:43) Growing the business (06:34) Community marketing (12:56) Phone sales (19:04) Sell the dream, not the process (26:41) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss. The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution? In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles. The key lies in understanding your brand promise. If a brand focuses on holistic fitness, including strength training, semaglutide can be a valuable addition rather than a threat. The importance of lean mass for overall health, metabolism, and longevity cannot be overstated. For fitness clients who choose to use semaglutide and continue with strength training to mitigate the muscle loss that comes with drastic weight loss, then it is a big benefit. Whether induced by semaglutide or other methods, rapid weight loss often leads to muscle loss. Mitigating this negative effect through strength training is a solution that complements semaglutide use. This means that brands such as Alloy, which are dedicated to a strength-first training approach, should actually embrace semaglutide as a valuable tool for their clients. Tune in to learn more about this new approach to weight loss and how we should view it as fitness professionals. KEY TAKEAWAYS Intro (00:00) What is a semaglutide (01:51) Is semaglutide a friend or foe (06:36) Semaglutide weight loss and its impact on muscle loss (09:23) Suzanne’s experience with semaglutide (14:44) Semaglutide and strength training as valuable tools (24:27) How semaglutide retrains our approach to food (26:25) Weight loss and muscle loss with a new supplement. (30:00) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Rick speaks with Marek Health provider Jessica Raymond. Jessica explains the importance of regular, detailed bloodwork, how Marek Health operates, and what she sees as the most common health challenges for the Alloy Personal Training client avatar. At its core, Marek Health offers concierge detailed bloodwork, providing individuals with a proactive and comprehensive view of their health. This approach goes beyond the conventional disease-focused perspective, offering a lens to health optimization. The process involves getting lab work done at convenient locations in all 50 states. The process begins with individuals receiving an order for lab work. Once the lab results are in, a health coach like Jessica meticulously analyzes the lab work, focusing on a range of factors from hormones to cardiovascular markers. For Alloy's target demographic of 45 to 65-year-olds, common health challenges often include fluctuations in testosterone levels, issues related to insulin resistance, and the impact of thyroid health. By identifying these challenges early through detailed bloodwork, Marek Health aims to empower individuals to take proactive steps toward health optimization. Marek Health's proactive and detailed bloodwork approach aligns seamlessly with Alloy Personal Training's commitment to helping individuals look good, feel great, and live life to the fullest. Tune in to learn more! KEY TAKEAWAYS Intro (00:00) Meet Jessica Raymond (00:38) What is Marek Health (09:18) How Marek Health works (12:20) The value of getting regular bloodwork (21:21) How Marek Health and Alloy align perfectly (23:53) Health challenges in the Alloy client avatar (26:31) ADDITIONAL RESOURCES: - Marek Health: https://marekhealth.com/ - Connect with Jessica: https://liv1health.com/ - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Rick speaks with award-winning franchise consultant Kim Daly about what makes a great franchisee. Kim is the number one franchise consultant in the number one franchise consultant group. Kim is also a keynote speaker and mindset coach. With over two decades of experience, Kim shares valuable insights into what it takes to succeed in franchising. A common misconception with franchising is that success is handed to you upon signing the franchise agreement. Nothing can further be from reality. The truth is true success will ultimately come down from the franchisee's mindset. You are the biggest factor in the financial outcome of your business. Kim stressed the importance of being open and coachable, particularly for individuals with Type A personalities prevalent among potential franchisees. While these personalities bring determination and drive, success in a franchise requires humility and a willingness to learn. It requires surrendering the ego, accepting the proven processes of the franchise, and staying open to coaching and guidance. This is a great episode for both potential and existing franchisees from America’s leading franchise consultant. Tune in! KEY TAKEAWAYS Why Kim is the best franchise consultant (00:37) What makes a great franchisee (07:26) You are the biggest factor for the outcome of your business (09:30) Be open and coachable (15:44) Competitive drive to succeed (21:45) Personal development and growth in franchising (26:02) You can be anything you want (34:49) ADDITIONAL RESOURCES: Connect with Kim Daly: - Kim Daly TV: @TheDalyCoach https://www.youtube.com/c/thedalycoach - Website: https://thedalycoach.com/ - Franchise Freedom Book https://www.amazon.com/Franchising-Freedom-Peter-Daly-Dickson/dp/1912774704/ref=sr_1_1?dchild=1&keywords=Franchising+Freedom&qid=1609259359&s=books&sr=1-1 ----- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Rick engaged in an enlightening conversation with Rami Odeh, an Alloy franchisee and executive coach, delving into anti-aging strategies. The discussion revolved around the significance of detailed bloodwork and hormonal balance and introducing an exciting addition to the Alloy family – the wellness vendor Marek Health. A fundamental shift in perspective is happening in the health and fitness space, moving away from merely treating sickness to a proactive approach to health. The goal, as emphasized by Rick and Rami, is to intervene before health issues escalate, ensuring a longer and healthier life in addition to feeling great and full of energy with day-to-day tasks. Both Rami and Rick share their experiences with Marek Health, including the fascinating results they have observed after going through their services. Marek Health is a valuable resource for individuals to obtain a detailed look at what’s happening in their bodies. The Alloy family is pleased to have them as a vendor partner. KEY TAKEAWAYS - Intro (00:00) - Our vendor partnership with Marek Health (02:48) - Benefits of addressing hormone levels (15:28) - Biggest misconceptions around hormone replacement (22:12) - Side effects of hormone replacement (29:29) - Rick’s and Rami’s experience and results (34:19) - The future of healthcare (47:21) ADDITIONAL RESOURCES: - Marek Health: https://marekhealth.com/ - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Rick interviews Jason DeRose, the founder and CEO of Gym Supps, Alloy's exclusive supplement provider. Jason shares his insights on Gym Supps' origins, unwavering commitment to product quality, and effective supplement sales strategies in a studio setting. Gym Supps stands out for its dedication to quality control, emphasizing the use of cold-pressed powders and avoiding heat-processing, unlike mass-market brands. Testing products post-processing ensures label accuracy and customer satisfaction. Jason's key strategy for successful supplement sales is sampling. He stresses that supplements require an engaging introduction to potential customers. Systematizing the sampling process involves gym staff initiating conversations with clients about the benefits of Gym Supps products. Tune in now to gain valuable insights into quality supplements and fitness industry sales strategies! KEY TAKEAWAYS - Why Gym Supps? (00:34) - Quality control and product integrity (07:59) - Adequate protein intake (12:06) - 3rd party testing to ensure quality (15:00) - Best practice to drive supplement sales (16:40) - Education and client engagement (24:59) -The Gym Supps product line (27:09) ADDITIONAL RESOURCES: - Contact Jason and his team at https://gymsupps.org/ https://gymsupps.org/ --- - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Alloy Personal Training Business recently achieved a rare milestone in the entrepreneurial world. We celebrated our 32nd anniversary! In this episode, Matt and Rick reflect on the lessons they've learned through the different stages of business. They frame their insights around the four pillars associated with the 32nd-anniversary gift, lapis lazuli: strength, courage, wisdom, and truth. Entrepreneurship is not for the faint of heart. It's a self-help journey disguised as a business. As your business grows, your role and responsibilities change, demanding different versions of yourself. This process can be challenging and even painful. Change often requires leaving behind old habits, characteristics, or comfort zones, which can feel like a loss. The willingness to evolve and invest in oneself is crucial for success. Change is uncomfortable, but it's a necessary part of the entrepreneurial journey. Tune in as Matt and Rick delve into the wisdom and perspectives of 32 years in business, offering valuable insights for entrepreneurs and business leaders. KEY TAKEAWAYS - Intro (00:00) - 32 years in business (00:33) - Pillar 1: Strength (12:41) - Pillar 2: Courage (21:55) - Pillar 3: Wisdom (30:08) - Pillar 4: Truth (37:12) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Matt and Rick discuss the importance of running seasonal internal challenges for Alloy clients. They dive into Alloy's four yearly challenges and a bonus summer challenge, explaining the "whys" and "hows" behind each. One of the primary reasons Alloy runs seasonal challenges is to keep clients motivated and engaged throughout the year. While many people are initially enthusiastic about their fitness journey, maintaining that enthusiasm can be challenging. Seasonal challenges, spaced throughout the year, provide clients with something to look forward to, keeping them engaged with their fitness goals. It is also a great retention tool for the business. These challenges are not just about physical transformation; they also serve as a reminder of the benefits of leading a healthy lifestyle. Each challenge offers an opportunity to recommit to their fitness journey, even if they've momentarily strayed from their routines. Tune in to learn of the 4 challenges we do here at Alloy and the bonus challenge and how we do them! KEY TAKEAWAYS - Why we run internal challenges (03:06) - Resolution Reboot - Kickstarting the year (07:52) - Spring into Summer - An active twist (12:22) - How to get clients to participate in challenges (15:53) - Fall back to Fit - Preparing for the holidays (19:49) - Project Zero - Defying holiday weight gain (24:15) - Bonus Challenge: Where's Waldo? - Adventures in Alloy gear (27:40) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Preselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity. Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful. The first thing you must do in a call is set the right expectations. One common pitfall people make in phone sales is immediately diving into providing information when a prospect gets on the line. The key here is to set the stage for the call right from the beginning. Begin by explaining the purpose of the call. For instance, you can say, "During this call, I will ask you some questions to understand your needs and answer any questions you have. Our goal is to determine if our services align with your goals." Doing this lets you gain the prospect's permission to guide the conversation and establish yourself as an expert. The aim is to prevent the conversation from becoming transactional, focusing solely on price and services. Instead, you're setting the tone for a value-based conversation, emphasizing the importance of understanding the prospect's specific needs. Tune in to this episode to hear our exact process to conduct phone sales! KEY TAKEAWAYS - Meet Adam Blankenship (00:00) - The challenge of preselling through the phone (08:25) - Setting the right expectations for a call (10:58) - Find the "why" (16:42) - How to ask them to join (23:50) - Overcoming the 3 most common objections (25:12) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
Evaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability. Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations. This proactive approach ensures that small issues don't snowball into significant problems, benefiting both the trainers and the clients. But how do you evaluate the effectiveness of these trainers, ensuring they are providing the best service to your clients? In this episode, Rick and Matt uncover two powerful methods for assessing trainers – the Quarterly Review and the Secret Shopper technique. These strategies offer a fresh perspective on continuous improvement and ensure trainers are consistently delivering an exceptional client experience. Tune in to the full podcast episode to gain a deeper understanding of these methods and get ready to take your fitness business to new heights. Your trainers and clients will thank you for it! KEY TAKEAWAYS - Why you need to do quarterly reviews (01:08) - 4 essential questions during these quarterly reviews (03:07) - Evaluating trainers by core tenets (11:52) - The Secret Shopper Technique (12:52) - How often to secret shop (16:23) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
While digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses. It is the single most effective organic marketing strategy known to man for the fitness business. Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community. Cross-promotion, a form of organic marketing, is all about partnering with local businesses that share a similar customer base. It's about creating connections with other businesses and potential customers in your area. It's a win-win strategy that benefits both your fitness business and your partner's business. Here's how it works. Tune in to this episode for some tips on how to do an effective cross-promotion campaign in your fitness business. KEY TAKEAWAYS - Organic marketing for fitness businesses (03:13) - Cross-promotion strategies for local businesses (04:32) - The Three-Pronged approach for cross-promotion (12:00) - Measurable ROI for cross-promotion (13:26) - Overcoming apathy for organic marketing (18:40) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama! As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability. Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we talked about the Ugly Baby Syndrome and how it can affect your business? For example, here at Alloy Personal Training, we changed our business model to small group personal training for the sake of simplicity, scalability, and profitability. In fact, this change fixed most of the problems we were experiencing with the previous model, such as scheduling, complexity, and high churn rates. Listen in to learn why you should consider changing your business model to solve your business problems and increase profitability! KEY TAKEAWAYS - Should you change your fitness business model (01:46) - The Ugly Baby Syndrome (05:43) - What are the resources needed to drive your model (06:04) - Are you a marketing business that does fitness on the side? (08:34) - Know thy numbers (09:30) - Keep your fitness business model simple (12:03) - Evaluating the ROI of your model (14:32) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover. To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time. The opposite is the pond, where employees stick around for a long period of time. Surprisingly, they both come with their own challenges. How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned. Learn more at: http://bit.ly/alloy_franchise KEY TAKEAWAYS - Rivers and ponds concept: Short-term and long-term employees (1:15) - Old is not always gold (3:32) - Mentorship: A test drive for both the employer and the employee (3:42) - Starting with the easy part, that often is your training protocols (6:57) - It’s not a bad idea to ask them how long they plan to stick with you (9:17) - Helping people grow (11:30) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ --------- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently. Gym World's very own Mark Fisher loves it so much that he bought a franchise. At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing. Amidst the complexity of some of the concepts in the fitness industry, Alloy Personal Training stands out by keeping its approach refreshingly simple. The simplicity of the model is a critical factor in the success of the business. This approach has consistently delivered exceptional results, attracting a loyal clientele seeking effective and efficient workout solutions. Looking ahead, Alloy Personal Training shows promise for further expansion and influence in the fitness industry. With a proven track record of success in a continually growing market, the franchise is well-positioned to tap into the increasing significance of health and wellness in people's lives. Alloy's dedication to delivering tangible results and fostering a supportive community positions it favorably for continued growth and success. KEY TAKEAWAYS - What is Alloy Personal Training Franchise (05:29) - Why language matters when selling fitness (09:41) - How Alloy programming evolved (12:30) - The only small group training franchise (26:56) - The unit economic of an Alloy location (32:46) - The perfect location of an Alloy location (33:59) - Alloy's marketing strategy (36:21) - Why brand design and gym layout matters (54:13) - The ideal Alloy franchisee (1:03:16) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ ---- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location. The journey has been one of growth, learning, and continuous adaptation. They delve into their reflections on this achievement and the valuable lessons they've picked up along the way. One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business. With more locations and a growing community of franchisees and clients, the impact of Alloy Personal Training became more evident. Hearing success stories from clients who regained their fitness abilities validates the purpose behind Alloy. The franchise is also providing opportunities for many entrepreneurs and extending its positive influence through investment and business ownership opportunities. Listen to this episode as Rick and Suzanne dive into this and 2 more important observations from awarding 150 franchise locations! KEY TAKEAWAYS - We crossed 150 Locations! (03:28) - Why we do what we do (04:38) - It's always about the people (12:17) - If you want it done right, do it yourself (15:50) ADDITIONAL RESOURCES - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ ---- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process. These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising. The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during the initial stages of getting a franchise open often acts as a predictor of its ultimate outcome. Those franchisees who consistently show up and actively participate in the early phases of real estate and construction tend to achieve greater success once the franchise business gets going. This early engagement is a foundation upon which relationships are built and maintained. By being present and involved from the outset, stakeholders demonstrate their commitment and dedication to the success of the business. This not only sets a positive tone for collaboration but also fosters a sense of ownership and accountability. Tune in to this episode to learn how these real estate and construction truths provide a comprehensive perspective on achieving success. KEY TAKEAWAYS - The importance of early engagement (04:03) - The concept of autonomy and the impact of choice (09:19) - Core values as a guiding lens (13:41) - Managing emotions in running a business (16:26) - Don't take yourself too seriously (19:01) ADDITIONAL RESOURCES: - Alloy Personal Training https://alloypersonaltraining.com/ - Learn About The Alloy Franchise Opportunity https://alloyfranchise.com/ ---- You can find the podcast on Apple https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225, Google https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D, Spotify https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A, Stitcher https://www.stitcher.com/s?fid=456592&refid=stpr, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225!
