This week on the 2nd Act Entrepreneur show we are talking about marketing and football (sort of) and welcoming a 2nd Act Entrepreneur to the club.

Tom Brady has had one hell of a career in professional football.  Earning him the title of GOAT (Greatest of All-Time). 

But, something not as widely heralded is the phenomenal job of harnessing his media attention and pointing it toward his second-act endeavors.

Hearts broke as Brady announced his retirement, but even that announcement are marketing lessons we can harness.

Tune into this week's episode as we dive into three simple but effective marketing strategies you can steal straight from the GOAT's marketing playbook. Earning you BIG time results in your business quickly. Like Super Bowl big!

1. Be prepared. 

The boy scouts were onto something here.  If you don't have a plan, it's hard to get results.  But well-planned out marketing can be seen for miles.  In fact, most large companies have their marketing plans years in advance. Having a plan that's even quarterly will put you miles ahead of most of our competition (including other marketers).  According to Search Engine Journal, half of small businesses don't have a marketing plan. Success takes preparation.  Tom utilized every press opportunity in recent days to talk about his future plans that include his TB12 brand and all the facets that are part of that company.  Smart marketing.

Speaking of smart marketing, one of the best ways to move new leads toward purchasing is with your welcome series.  Have you grabbed my new guide, Welcome Emails That Work?  Download your free copy here and learn the 5 proven emails to send that nurture new leads, create conversations and build your brand's trust factor.

2. Build anticipation. 

Even in retirement, the press couldn't stop flapping their gums about Tom and his plans. Tune into this week's show to learn the #1 thing you can do to build anticipation and also learn how the GOAT used even his retirement as an opportunity to keep the attention on him, his future plans, and his multiple businesses.

3. Share the win.

Building authority is one of the top ways to overcome buyers' objections.  After nearly every Super Bowl win, you could hear Tom boast about the team effort it took to get to and win the championship.  He never took full credit, he gave credit where credit was due. By taking the focus off of your solution and instead focusing on the results you've gotten for clients, you open the door for future customers to have their doubts and concerns silenced.  Testimonials, reviews, and case studies are great ways to share the win with your current and future customers.

 

I don't think we've seen the last of Tom Brady - especially when it comes to business.  Are you looking forward to watching what he does next? Staying consistent is a game-changer for increasing sales.  A great way to stay consistent is writing a killer welcome email series.

Get all the notes and links for this episode at alisaconner.com/129.

Get a jump start on your email welcome series with the Welcome Emails That Work Guide and write 5-7 emails that entice your new subscribers to learn more. 

Download your free copy here.

Until next week, be well and take care!

~Alisa