On today’s episode, host Katya Allison welcomes Jon Mowat, MD, Marketing Consultant and Author at Hurricane.

For Jon, leveraging video effectively means keeping a few things in mind:

- Tailor different types of video to target different parts of the marketing funnel.

- Use video to create an emotional response that can then drive customer action.

- Use other marketing channels to provide product information and features. Video is meant to provoke emotional decision-making.

- Embedded YouTube links drive traffic away from your site, so host native videos using another platform.

- Fill marketing videos with genuinely useful and compelling information to keep the audience engaged.

- Research and planning have to precede video production to effectively target a specific market segment.

As Jon sees it, video is one of the most valuable assets marketers have. Using it well can be transformational for a brand’s approach to storytelling.

Use the code VIDEOMK20 for 20% off Jon’s book, “Video Marketing.”

• Jon Mowat | Twitter - https://twitter.com/jon_hurricane?lang=en
• Hurricane | https://www.hurricanemedia.co.uk/
• Hurricane | Twitter - https://mobile.twitter.com/hurricanemedia
• Katya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/
• GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.

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