A conversation with Joseph Peterson, an Edward Jones Financial Advisor serving Amarillo, and the city's 2023 Black Man of the Year. Born in Birmingham, Alabama, Peterson moved with his family to Amarillo when he was a child. He played football for WTAMU before opening his office in Amarillo. Since then, he's built a reputation for community involvement, from membership in 101 Elite Men to service on municipal boards to volunteerism for the United Way of Amarillo & Canyon and other nonprofits. Peterson shares with host Jason Boyett about his career path, why he chose to live and work in Amarillo, and why civic engagement is so important to him. This episode is sponsored by Jimmy John's and SKP Creative.