Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss:

• Andy's personal and professional background
• The difference between entertainment and marketing
• "The art of stupidity"
• The value of thinking irrationally
• Creating viral products
• Liquid Death's famous Super Bowl ad
• Maintaining a disruptive posture as Liquid Death scales
• Andy's running career
• The creative genius of Lazarus Lake
• Between Two Pines
• A lot more!