The Spin Sucks Podcast with Gini Dietrich
About
Available on
Community
290 episodes
Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals.
Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.
The PESO model has become a foundational element of the communications industry. The industry isn't static, and neither is the model. Today on the Spin Sucks Podcast, Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.
On this week's episode of the Spin Sucks Podcast, Gini Dietrich is reviewing the PESO model for any of you listening who aren't familiar with it yet, and providing some extra tips and insights for those who are.
Contributed Content is one of the unsung heroes of communications. While it isn't always the easiest to create, especially if content creation is outside your scope of worth, its a strategy that can pay huge dividends. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is explaining why you should be considering contributed content, what editors are looking for, how to create it and how to measure it.
As far as we've come, there is a long way to go when it comes to being a woman in the workplace... and the world. Professionally, women can be sidelined, diminished, talked over and infantilized by even the best-intentioned of men. And sometimes women help them do it. There is a long way to go and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how you can make a difference in your workplace and relationships - whatever your gender.
Being a thought leader means having and sharing original thoughts that demonstrate your expertise. Doing this can take a lot of time or a lot of money or both, and that can sometimes be a challenge. Today on the Spin Sucks Podcast Gini Dietrich is talking about how to get thought leadership right.
Owned Media is the most important element of a PESO Model plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off. Gini Dietrich is talking about why owned media is worth the time and investment on this week's episode of the Spin Sucks Podcast.
The PESO model is evolving like everything else we do in business, and that means you need to review your strategy, evaluate it's results and make changes as the environment you're working in does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about some of the changes you might want to make in your application of the model in 2024.
It's never easy to lay someone off, deny them leave, reduce benefits or share any other kind of bad news... but there are definitely ways to make it much worse - especially when your actions might end up on TikTok or another social media platform. Gini Dietrich is talking about what not to do, and what to do instead on this week's episode of the Spin Sucks Podcast.
Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.
To stay competitive in the new world of AI, you need to figure out how to use it, and any other new technologies that come along, to differentiate yourself and the solutions you provide. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast. Article about the Death of Digital Agencies
The internet made a huge change in how PR and Communications professionals work. Then social media did the same thing. Now, AI is changing everything yet again and on this week's Spin Sucks Podcast Episode, Gini Dietrich is talking abut how AI is changing the industry, and what it means for you.
If you've noticed that you are enjoying your time on the internet, and more specifically social, a lot less? Gini Dietrich has too and that's what she's talking about this week on the Spin Sucks Podcast.
The most reliable way to get people to open your emails is to make sure they recognize your name - and one of the best ways to do that is to engage meaningfully with the content they share on social media. Gini Dietrich is talking abut rediscovering the art of commenting on this week's episode of the Spin Sucks Podcast.
You've probably heard about the Open AI drama that has been happening over the las few weeks, and you may have noticed how they broke almost every rule of communicating an executive transition. On today's episode of the Spin Sucks Podcast, Gini Dietrich is taking a look at what went wrong with Open AI's leadership turbulence, and how to make sure your transitions, when the happen, go much more smoothly.
It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it's to remember you're building something that will take years to come into full effect, and your Owned Media should come first. Gini Dietrich is talking about how to set expectations for yourself and your clients on this week's episode of the Spin Sucks Podcast.
Great leaders are made, not born. Gini Dietrich dives into what it takes to become and grow as a leader worth leading.
The 2023 Edelman Future of Corporate Communications Study is out, and Gini Dietrich is breaking down the results and what they mean for you on this week's episode of the Spin Sucks Podcast. You can find the study right here.
The CMO Survey from Deloitte is out, and as you might expect - it's a mix of good and bad news. Today on the Spin Sucks Podcast, Gini is breaking down the data, and making predictions for what you'll be running into next year. Check out the PESO Model Certification here!
Whether or not you're a fan of Taylor Swift's music, you cannot deny that she is amazing at public relations. Gini Dietrich is talking about what Taylor Swift is getting right, from authenticity to user-generated content, this week on the Spin Sucks Podcast.
There is a certain level of success and stability you can expect with a communications professional that is using the PESO model - ad on today's episode of the Spin Sucks Podcast, Gini Dietrich is going to be talking about how and why it's a solid choice to create the authority and reputation you need in your business.
Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.
AI is making it easier and easier for people to create cold emails offering you the moon and more. Very often, these are pay to play firms who are selling what used to be called advertorials and similar placements. Gini Dietrich is talking about the reality of paying for coverage, when it might make sense and when it doesn't on this week's episode of the Spin Sucks Podcast.
When Spin Sucks first started it was called FADS: the Fight Against Destructive Spin. In today's episode of the Spin Sucks Podcast, Gini Dietrich is talking abut the early days of the blog, and what they learned about creating content that people can actually use - and that actually serves both the audience and the business.
Google Search Generative AI is coming, whether you like it or not, and that means you've got to make some changes to what kind of content you're making and how you make it. Gini Dietrich is talking about the strategic tweaks you'll need to make to keep getting in front of the people who need your expertise.
Most organizations don't think too much about crises until they actually happen, but having a communications plan ready just in case is reputation insurance that can make a huge difference in terms of how your organization is perceived for years to come. Gini Dietrich is talking about the role your crisis communications plan can play when bad things happen today on the Spin Sucks Podcast.
Futurecasting is all about identifying a range of potential outcomes or events that might impact your industry and business, and planning for the different possibilities you might have to deal with. In todays episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to get good at futurecasting, and how to integrate it into your strategy.
Workplace toxicity is caused by the action, or inaction, of leadership, and that is true whether you're working together in an office, have a hybrid setup or are fully remote. Gini Dietrich is talking about building trust and making sure that toxic culture never has a chance to settle in.
There is one thing that is critical when managing a crisis that has to happen in person and on time: saying you're sorry. This is easier for many executives in theory than practice and on today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to navigate different times of crises with empathy.
