With peak leaf season in our rear view and lots of App State football excitement and notoriety still churning up daily conversation, many people ask about the impact of high-volume events on our community. Do viewers of nationally televised football games translate into visitors? How do events like Valle Country Fair serve to "introduce" people to an area they'd like to visit in the future? How do social media impressions convert into dollars for our local business community?

On this edition of the Mind Your Business podcast series, we discuss numbers...and how visibility leads to visitors...and how that brings the next generation of mountain tourists to our doorstep.

Midn Your Business is produced weekly by the Boone Area Chamber of Commerce. This program can be heard each Thursday morning at 10:05 on WATA Radio (1450AM/96.5FM).

The podcast edition of this program is presented each week by Appalachian Commercial Real Estate.