Mind Your Business - Wright Tilley - Watauga County Tourism Performance
OCT 27, 2022
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There are signs around Watauga County that the tourism season has been successful. Or at least traffic, would suggest that is the case!

The Watauga County and Boone Tourism Development Authorities can back up the perceived performance with hard data, tracking where visitors come from and how much they spend annually in the area. How does 2022 compare with others? How can occupancy tax be spent locally? How does tourism data and activity inform policy decisions?

On this episode of Mind Your Business, we visit with Wright Tilley, Executive Director of Explore Boone, which is the visible front of the Boone and Watauga County TDAs. He discusses some of the indicators his organization tracks to chart tourism performance year over year. He also explains how occupancy tax is collected, how it can be spent, and potential changes that may occur with the formula.

Mind Your Business is produced weekly by the Boone Area Chamber of Commerce. The program can be heard each Thursday morning at 10:05 on WATA Radio (1450AM/96.5FM).

This podcast is made possible by support from Appalachian Commercial Real Estate.

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