Lead magnets are a common tool that coaches and online business owners use to attract clients and make more sales, but we’ve never actually dedicated an episode of the podcast to talk about them. Today’s guest is ​Kimberly Weitkamp, the creator of the Audience Conversion Method, a podcaster, marketing strategist and copywriter, and she’s here to share her expertise on lead magnets, along with tips and strategies for social media and email marketing, and much more!