Justin Wolf, the co-founder and CEO of New Brew, discusses the journey away from alcohol and the creation of a non-alcoholic beverage that delivers similar relaxing effects. He explains the use of kava and kratom as the primary active ingredients in New Brew and the benefits they offer. Justin also addresses the need for regulation in the kratom market and the importance of educating consumers about these plants. He shares plans for expanding distribution and introducing new flavors. Overall, New Brew aims to provide a healthier alternative to alcohol and create a new social ritual around drinking.

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Takeaways

✅ New Brew is a non-alcoholic beverage that uses kava and kratom as the primary active ingredients to deliver relaxing and grounding effects.
✅ Kava is a South Pacific root that promotes an open-hearted and meditative state, while kratom is an evergreen tree native to Southeast Asia that offers increased energy and focus.
✅ The kratom market lacks regulation, leading to the availability of unsafe products. New Brew advocates for self-regulation and supports the Kratom Consumer Protection Act.
✅ Different strains and dosages of kava and kratom can produce varying effects, and New Brew aims to provide a low serving size that is suitable for beginners.
✅ New Brew plans to expand its distribution and introduce new flavors, while also emphasizing the importance of educating consumers about the plants used in their beverages.

Timeline

00:00 Introduction and Background
03:12 The Journey Away from Alcohol
05:57 The Effects of Kava and Kratom
10:02 Regulation and Safety Concerns
13:54 Different Strains and Dosages
21:01 Educating Consumers and Final Thoughts
23:53 Where to Find New Brew