We don’t make decisions in a vacuum, and neither do our clients.
Believe it or not, a huge motivator behind our decisions to buy something (or not) is based on what we perceive those around us to be doing. You only have to look as far as the success of influencers to see this at work.
It all comes down to a simple question, “do people like me do things like this?”
And the same is true of your potential clients.
The templates this month help you highlight who you and your people are, and also (just as importantly) who they are not.
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