#817 The easier you make it for readers to unsubscribe, the more effective your emails will be! Because this is counterintuitive, many of us land in people's spam folders without knowing it. But here's the good news—a joint announcement from Google and Yahoo has shed light on the best practices that get our emails in front of more people. Join me and my expert guest, MV Braverman of Inbox Welcome, to learn more! So, what are the recent changes you need to know about? How do you set up your emails to avoid getting blacklisted? What are the tools that help you understand why you're not getting the results you want? MV does an incredible job of breaking down the technical aspects that play a huge role behind the scenes. We talk about authenticating your emails, using Google's Postmaster Tools, avoiding block lists, and setting up new domain names. Listen in! Show notes and more at SmartPassiveIncome.com/session817.

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