Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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3128 episodes

The Writing Secrets That Create Billionaires | David Perell

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

26m
Apr 18
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

1h 34m
Apr 16
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.    Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

19m
Apr 15
Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

17m
Apr 12
Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

28m
Apr 11
ConvertKit open metrics - good idea or bad idea, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.    Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

17m
Apr 11
Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams

In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.    Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Apr 10
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard

In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.    Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Apr 09
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?

In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Apr 08
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Apr 05
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI

In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry. Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

16m
Apr 05
The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, The difference in how a $1M, $10M, and $100M company thinks about marketing, and Why MrBeast is getting even more views today

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

19m
Apr 04
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls

In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Apr 03
Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.    Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

17m
Apr 02
2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?

In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

18m
Apr 01
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones.    Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Mar 29
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

In episode #2708, We discussvarious marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 28
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.   Watch the full interview here: https://youtu.be/Fcq5V2D-euI   TIME-STAMPED SHOW NOTES: __ __   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA! Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   LEAVE SOME FEEDBACK:   __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Mar 27
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Mar 27
How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 26
Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Mar 25
Being the CEO is the worst job ever

In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 22
Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 21
How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.    Watch the full interview here: https://youtu.be/dticDXdRuh8    TIME-STAMPED SHOW NOTES: __ __ Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA! Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   LEAVE SOME FEEDBACK:    __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Mar 20
How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 20
What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 19
Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 18
Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 15
The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

17m
Mar 14
How He Built A Billion Dollar Network From Scratch | Greg Isenberg

Eric Siu interviews Greg Isenberg, the CEO of Sora, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.   Watch the full interview here: https://youtu.be/kdnX63OEP5I   TIME-STAMPED SHOW NOTES: __ __   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA! Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   TIME-STAMPED SHOW NOTES:     LEAVE SOME FEEDBACK:   __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Mar 13