Real estate and mortgage are businesses where we can earn more by doubling down on the thing we know (production) or force growth through other people. Agents and LOs often choose the former, so they take steps away from buying back their time, experiencing freedom and making room for other opportunities. 

 

Though doing more production pays us in the present, forcing growth through other people ultimately pays a much higher dividend. The sooner we take that step, the better off our lives will be. 

 

Greg Whitmire has grown through other people and dialed in his schedule so much that he’s able to be CEO of 2 successful businesses - a mortgage company and a title one. That’s a lot of moving parts, but Greg manages it effectively. 

 

It takes a lot of discipline and effective self-management to run and grow 2 businesses, have a great family life and do everything else you aspire to do. Greg shares his incredible approach to life and business and how he’s able to work 2 high level jobs simultaneously. 

Quotes 

 

It’s just easier to get someone to buy into a system when they don't have other systems they are used to. -Greg Whitmire

 

Everyone started as a new agent, all of the greats were brand new at one time. -Kevin Kauffman  

 

Boredom is the devil for me. I have to keep myself structured, if not I’m all over the place. All the moving parts work when I’m dialed in. -Greg Whitmire

 

If you’re going 10% forward every year and the market’s going back 10%, you don’t realize how big that really is. -Kevin Kauffman 

 

Key Points  

 

Outlasting winter in real estate

As far as seasons go, this is definitely winter in mortgage, title and real estate. For those who are able to grow - even marginally, are the ones who will benefit when things swing the other way again. They’ll get all the deals by default because there’ll be no one else left. During the winter of 2008 and 2009, it felt like it would last forever, but it ended. You don’t even need to be growing right now to benefit in the end - even staying stagnant is as good as growing if everyone else is shrinking. 

 

Don’t knock a newbie 

Sometimes hiring a new agent or LO and training them is better than teaching an old dog new tricks. It’s just easier to get someone to buy into a system when they don’t have other systems they are used to. Schools are always spitting out new agents and LOs. Everyone started as a new agent, all of the greats were brand new at one time, so don’t overlook brand new folks just because you think they lack experience. 

Whether it’s the agents on our teams or the clients we help, it can be hard to empathize when people are struggling to live up to their potential. It’s frustrating to see someone not do what they need to be who we know they can become. To overcome this: we have to not hold people accountable to what we think they’re capable of, but rather what they’re own goals are. 

 

An entrepreneur who is too tightly scheduled can’t transform 

In order to do what needs to get done, it’s important for us to have deliberate time blocks and schedules, but there’s a caveat. Sometimes we can have so many boundaries,it keeps us from what we want so it’s necessary to loosen up and give some leeway. Even the most dialed in calendar needs some white space 

 

Guest Info

 

Greg is the dual CEO at Summerlin Title Agency and Summerlin Financial. Greg's passion lies in helping others. One way he moves through that passion is by helping people achieve the dream of homeownership. Greg has been a loan officer for over 20 years and in 2016 along with a group of investors launched Summerlin Financial, Inc. Another way he navigates his passion is through fitness coaching as he is a USA Weightlifting Sports Performance Coach and has his Level 1 CrossFit Certification. In his spare time, he coaches CrossFit and Olympic Lifting, enjoys paddle boarding, vacationing, and hanging with family and friends. 

 

https://www.summerlinfinancial.com/

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