How to Scale Commercial Real Estate - How To Attract Capital Like A Boss With Podcasting - Sam Wilson | Podcast

How To Attract Capital Like A Boss With Podcasting

AUG 08, 2022

How to Scale Commercial Real Estate

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About

Welcome back! Our guest today is Matthew Baltzell. Mathew formerly hosted Real Estate Journeys with over 114 episodes, a Top 400 Business Podcast, and is a real estate investor with a portfolio of 743 units. Matthew, currently works as an Asset Manager at Boardwalk Wealth, a private equity company based in Dallas, Texas which specializes in acquiring large multi-family apartments.

Fun Fact: Matthew is a coffee sommelier and loves a good Americano.

[00:00 - 06:34] Opening Segment

Matthew Baltzell is the CEO and founder of Elite Podcast Bookings, which helps real estate investors attract more capital and deal flow through podcasting.
He started originally with Single Family Homes
He left the United States and moved to Germany
He got married in Thailand and had a kid
Matthew got involved in Commercial Real Estate and is not currently here in the US.
He started investing through the Bigger Pockets meet-up Group from there he was able to involve himself in a private equity firm through asset management and started a podcast.
From there he founded Elite Podcasts Booking.

[06:34 - 12:59] Now is the Time to Start Podcasting

Matthew shares how he started his podcast
- He considers Podcasting as one of the fastest ways to build your network and learn new things.
- - He was able to connect with other people in the real estate industry
- The average podcast doesn’t make it past 13 episodes
- And the people who have succeeded on this platform have the most consistency over time.
Analog vs digital: The old school way is analog, While the digital way is where you can go on one podcast and have 365 episodes per year with a possibility of 300,000 downloads or listens per year
There are people who find podcasting is not for them, but there are people who are consistently out there podcasting and they realize the value of being on a podcast.
Through podcasting, Matthew’s company was able to help other real estate investors leverage their platform.

[12:59 - 19:10] How to make your first impression on a podcast as a successful guest

One of the biggest mistakes real estate investors make is not podcasting and not engaging with their audience
Matthew shares tips on creating a good Call To Action and how to handle materials for effective content.
Podcasting is a great way to connect with your audience and build relationships
The best guests are those who have good audio and visuals, and who are direct with their listeners

[19:11 - 24:50] Closing Segment

Reach out to Matthew
- Links Below
Final Words

Tweetable Quotes

“The time to start working out is two years before you have a heart attack. Not when you have a heart attack, The time to tell somebody you loved them is today, not when they're dead.”

- Matthew Baltzell

“The people that consistently are out there podcasting. They know, and they realize the value of being on podcasts.” - Matthew Baltzell

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Connect with Matthew visit their website www.elitepodcastsbookings.com

Enter the promo code “SAM” and get a 25% discount for the first month of their service.

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I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.

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Email me → sam@brickeninvestmentgroup.com

Want to read the full show notes of the episode? Check it out below:

[00:00:40] Sam Wilson:Matthew bald sell is the CEO and founder of elite podcast bookings, which helps real estate investors attract more capital and deal flow through podcasting. Matthew, welcome to the show, Sam. Pleasure to be here, man. The pleasure's mine, there are three questions.

[00:00:53] Sam Wilson: I ask every guest who comes in the show in 90 seconds or less. You tell me, where did you start? Where are you now? And how did you get there?

[00:00:58] Matthew Baltzell: Yeah. So where did I start? I originally started in single family homes fast forward, about 10 years after that 2000 or eight years after that 2016, I left the United States failed, attempt to move to Germany.

[00:01:10] Matthew Baltzell: Wound up in Thailand, got married, fell in love, had a kid got involved in commercial real estate. And now I'm currently here. What was the other part of the question? Start? How did I get there? Yeah, so I I started investing. All right. Basically I started a bigger pockets meetup group. And from there I was able to connect, getting involved in a private equity firm.

[00:01:32] Matthew Baltzell: Asset management started a podcast. One thing led to another, and now I created a elite podcast booking to help real estate investors attract more capital deal flow, et cetera.

[00:01:41] Sam Wilson: That is, I love the journey. Like there's a lot of moving pieces there. And I like the fact that you said, Hey, there was a failed attempt at what was it failed attempt at moving to Germany.

[00:01:50] Matthew Baltzell: Yeah. Failed attempt for sure.

[00:01:52] Sam Wilson: What do you think your secret is? I mean, that's a lot of like, go left turn, right? Uhoh this didn't work, but that did, but how did you keep on, like what was it that kept you moving forward?

[00:02:01] Matthew Baltzell: You hear people talk about like, I don't know, they're north star, you're basically your gut.

[00:02:05] Matthew Baltzell: Right? Right. So if your gut says, like, you know something about this property, I really like, right. You can't put your finger on it, but you know, like you can make this work, right. You can always make something work. And for me, like, I kind of just let my gut dictate. Right. So I knew that I wanted to live in abroad and I wanted to go, I thought I wanted to live in Germany.

[00:02:26] Matthew Baltzell: And then, just scratching that itch is like, if I'm not, if I don't scratch that itch, I don't know what's gonna become of it. Right. And like I said earlier, I got involved in private equity while I'm abroad. So, you would think if you live in Denver, Colorado, and you wanted to get a job in private equity, maybe you would go to like a bigger pockets meetup, or you'd go to your local meetup, et cetera.

[00:02:46] Matthew Baltzell: And you'd kind of get your foot in that way. It doesn't necessarily make sense to move halfway around the world to Thailand, to back channel your way into commercial real estate. And so, doing that, pushing myself. Kind of leading myself to, always doing what I kind of wanted to do if I'm interested in something that I go after it, and I don't necessarily know what stems from it.

[00:03:04] Matthew Baltzell: And I think a lot of people fear that of the unknown. Right. So when you fear something of the unknown, you just could become reserved. It's like, Hey, Sam, I wanna buy you a cup of coffee and I want you to walk me through this deal the whole time. So I feel safe and maybe we can make a little bit money, but I'm kind of too scared to do it on my own.

[00:03:22] Matthew Baltzell: Right? Right. People are afraid to venture out from their comfort zone, but when you step farther out on the curve, that's where you make the biggest leaps and find the most success within, your personal self your finances, relationships, et C.

[00:03:35] Sam Wilson: Talk to me about the jump from commercial real estate.

[00:03:37] Sam Wilson: So you're involved in a PE firm, which I think is hysterical. Like you said, who moves halfway around the world to go get into a PE firm. That's probably buying real estate here in the United States. I'm guessing. Yes.

[00:03:47] Matthew Baltzell: Yeah. So I. I created. So I was trying to reverse engineering. This was back in 2000 in 18 ish, like the beginning of 2018, everybody was talking about multi-family.

[00:03:56] Matthew Baltzell: I was thinking of my next move. And I was like, okay, I wanna get involved in multi-family. How do I start? So I was trying to think outside the box and I started a meetup, through bigger pockets, right? So it was like six to eight members. And one of the pers one person that. Everybody else was back in the United States, by the way.

[00:04:12] Matthew Baltzell: And one person that didn't join was like, Hey, I want to I'm following your progress. I wanna introduce you to somebody, which was the main principle of the private equity firm. That was just starting off. I started doing some underwriting. I started doing basically some advertisements, et cetera, basically leading with value.

[00:04:29] Matthew Baltzell: Wasn't asking for anything in return. One thing LEDs to another, it was like, Hey, why don't we put you on the website? Hey da, da, da. And I'm like, so I'm working here. Okay. Like, alright. And so I got my foot in that way, started helping out with asset management and, it's just like, there's no difference if you're in Denver, Colorado, or Texas.

[00:04:46] Matthew Baltzell: If you can show up to the meetings on time, look at the, financials, show up to the meetings, make sure projects are on time. I mean, that's all really, it is. So there's really no difference. So you're living in California. Investing in New York or you're living in Thailand and you're still acquiring properties in Atlanta, Georgia, and Florida, et cetera.

[00:05:03] Sam Wilson: Right, right. That's cool. I love that. When did you figure out that you were onto something with podcasting?

[00:05:08] Matthew Baltzell: Yeah. So my original podcast that I had was it's called real estate journeys. It had about 114 episodes. And what I saw from podcasting then is one, it was a great networking tool. From my, just from my own show, I met some really cool people within the real estate industry that I still talk to this day over social media.

[00:05:29] Matthew Baltzell: and it was just a great way to network. And then I saw people trying to pitch to get on my show, trying to get people onto other, or myself going onto other shows. And I kind of just saw this like, process of basically being kind of fragmented, right. People are trying to attract more deals or trying to do more podcasting, et cetera.

[00:05:46] Matthew Baltzell: I mean, you look, or you look at Joe FRAs, right. He had the longest running single day podcast and then Whitney, so is like, okay, like I'm gonna do the exact same thing and now he's blowing up. And then everybody starts trying to. duplicate that process. But what you see is, yeah, there you go. You're point to yourself.

[00:06:02] Matthew Baltzell: People can't see that, but what you see is the people that have the most consistency over time they have the most success right. And then you always have muddied waters in the beginning, whether it's the first couple episodes, the average podcast, doesn't make it past 13 episodes.

[00:06:15] Matthew Baltzell: Wow. So if you continue to basically network like you're doing right now, you have a platform and over time, when you go to put out a deal, You've already developed your network and you can raise 1, 2, 3, 4, 5 million now for a deal, as opposed to like, oh, now I have a deal. Now I'm gonna go on podcast. Now I'm gonna post on link, LinkedIn, you should be doing all these things before they even start.

[00:06:40] Matthew Baltzell: The time to start working out is two years before you have a heart attack. Not when you have a heart attack, the time to tell somebody you loved them is today, not when they're dead. You know what I'm saying? Right.

[00:06:50] Sam Wilson: Absolutely. Absolutely. No, I love that. And I think that's one of the things that people who don't podcast, probably don't see as a benefit is just the networking side of it.

[00:06:58] Sam Wilson: I mean, it's been for me the single fastest way I've grown, my network is by podcasting. This is, again I'm copy and paste. There's no or, success leaves clues. So. I'm following Whitney, I'm following Joe and running a daily show. And it's like, okay, that's 365 new guests a year.

[00:07:14] Sam Wilson: It's like, okay, this is really cool. Like I am learning and building. And again, like you said, I think that's something that people overlook. When, if they're if they're looking to start a podcast or looking to get into it, That's gonna be your primary benefit outta the gate is building your network and not necessarily, going out and while you do raise more money, I think that's the primary benefit you get is just building your network.

[00:07:32] Sam Wilson: And that should be it.

[00:07:33] Matthew Baltzell: Yeah, for sure. And I think people make the mistake of like, Let's say you have a daily podcast or you do have a daily podcast or I, Joe fearless has a daily podcast and people think like, oh, who am I? Who am I to raise capital? Or who am I to have a podcast? Nobody's gonna wanna listen to me.

[00:07:48] Matthew Baltzell: Right. Right. But you are an individual, right? Yes. It might be a copycat. A copy and paste method. Like everybody's having a podcast, but I wanna hear what you have to say about the market. I want to hear what you have to say about networking. I wanna hear what you have to say. So there's thousands of capital razors.

[00:08:05] Matthew Baltzell: You can go with whoever you want. Right? Who do you like know and trust and people that have consistency, especially with the digital footprint. You're more likely to like no one trust them as opposed to somebody that's just starting their podcasts, something that's just starting to blog someone. That's just starting the newsletter, et cetera, et C.

[00:08:20] Sam Wilson: Absolutely. Absolutely. So you launched a podcast company, you saw holes in the industry, you saw it was fragmented and you said, you know what? I think I can help real estate investors solve problem X, what is the problem you are solving?

[00:08:33] Matthew Baltzell: Yeah, so like I was, we're touching on briefly, right? So there's analog and then there's digital.

[00:08:38] Matthew Baltzell: So the analog is basically the old school way. Right? Real estate is like traditionally like a good old boys club is the slow moving part, shake cans, kiss babies, go to conferences. How can you do that? Right. You can maybe go to Dallas. You could go to so many, there was C, right. But now as everything was digital, You go on one podcast, you have 365.

[00:08:59] Matthew Baltzell: What? 365 episodes. Maybe you don't have 'em on the weekends. Let's say you have 300 episodes per year. Right? Right. And let's say your average downloads is a thousand. We'll just make that up. You have 300,000 listens downloads of people listening to you, right. That's astronomical. Right? So if somebody is going on two podcast, episodes of wi a.

[00:09:21] Matthew Baltzell: Right. And we'll just say that the average podcast has a thousand downloads are going on two podcasts, 2000 downloads a month, 24,000 downloads a year you've already got your message across the 24,000 people. And American express says it takes seven different touchpoints for people to take action.

[00:09:39] Matthew Baltzell: So as much as I like you, this is the first time you and I are talking, right. You can present me with a deal with a two X equity, multiple under red it within five years. Six to eight per et cetera, et cetera. And I can be like, like that seems pretty reasonable for the market, but why am I gonna invest with you as opposed to Joe FARs?

[00:09:56] Matthew Baltzell: Right. I've never spoken with Joe far, but I've spoken to you. Maybe. I like you, maybe I don't, but maybe after I hear you, the third, fourth, fifth, sixth, seventh time. That's when you see results, that's when the lagging indicator comes. That's when you go to the gym, that's when you don't have the heart attack.

[00:10:10] Matthew Baltzell: Right. But the people that just come in, right. And they try and do one rep and they tear their muscles and it's like, okay this podcasted thing. It wasn't for me. But the people that state, but the people that consistently are out there podcasting. They know, and they realize the value of being on podcasts.

[00:10:27] Matthew Baltzell: And that's where we come in. One I've been on, I've been on a bunch of podcasts. I've leveraged my network. I had 114 podcast episodes. And so we helped real estate investors leverage our, my, our platform to help get on other industry, leading platforms, such as your podcast. And then it is just very synergistic.

[00:10:45] Matthew Baltzell: Hopefully they raise more money, raise more capital, attract, more deal flow, et cetera. and That's where we come in

[00:10:51] Sam Wilson: that, yeah, that's really cool. I like that. And I think certainly I don't, at this point, don't handle my own bookings anymore. It's something where I've got a team member that takes care of getting everybody lined up and booked.

[00:11:01] Sam Wilson: So, but I'm pretty sure you guys have sent some people our way, which I've certainly. Yeah, for sure. Always. Absolutely. Thank you again for that. absolutely, man. I know it's a great, it's a win-win and people. I think people overlook that. Like I know when the first podcast I went on two or three years ago as a guest.

[00:11:16] Sam Wilson: It went back to that, probably the self doubt questions. Like why do I, why does anybody wanna have me on a podcast? Like, I'm just a guy doing deals. So is everybody else like, there's a lot of those things that, that I think people don't expect that they would make a great guest and, or yeah, for sure.

[00:11:29] Sam Wilson: And, or they're so busy that they would make a phenomenal guest, but don't have time to go out and actually figure out how to go get on the shows cuz it's just like I got other things going on and figuring out which shows to get on is a a piece of work. Tell me about this. What do you say makes a great guest when someone comes on a podcast, do you guys do any sort of coaching or any sort of like, Hey, when you get on here's some things that be, preparing here's how to Accu adequately prepare for a show.

[00:11:51] Matthew Baltzell: Yeah. So one of the, one of the biggest mistakes, I'll just start off with one of the biggest mistakes is when people go on a show, right. And they get to the end of the show and they say, Sam might say, Hey, Matthew, thanks dragon on what's the best place to find best place to find you, et cetera, et cetera.

[00:12:06] Matthew Baltzell: Right? Most people say, oh, Sam, thanks for having me. I'm available on LinkedIn. I'm also available at Matthew xyz.com and I also have a free ebook. And here's my phone number and reach out to me and I love to talk real estate. It's like, okay, the person that listens to a podcast, it's a very intimate experience.

[00:12:25] Matthew Baltzell: They listen to the whole thing all the way you typically through. It's not like a song, you just jump in the middle. Right, right. And so it's like, you got to the end, you almost want the reward. And it's like, okay, what's going to incentivize me to stop listening to this podcast. And what'd he say, he used to go to Instagram, LinkedIn.

[00:12:42] Matthew Baltzell: Here's his email and he likes to talk real estate. Okay. So we encourage people to practice a clear and concise call to action, right. Something that has some scarcity. So you could say, Hey, for the first two people to go to my website or first two first two real estate investors to go to my website and click on the pro click.

[00:12:59] Matthew Baltzell: And we're register a call with me and into the promo code. Sam will receive. 25% off my coaching program or something like that. Right. Right now, when they enter the promo code, Sam, where they came from. So if you 1500 people, et cetera, et cetera, entered it, then all of a sudden you're like, wow, I was on Sam's podcast.

[00:13:17] Matthew Baltzell: And now we got a hundred leads from Sam's podcast. Now, you know where they're coming from. And the people that are listening to that are like, oh, there's only. They're only giving away this promotion to two people. I better get home as fast as possible because this episode just released at five o'clock from work and I'm driving home and I'm gonna go over this website and I'm gonna enter my information.

[00:13:36] Matthew Baltzell: But if you just say, Hey, I'll talk to you when I talk to you, maybe I'll see you next year at the bigger pockets. A conference it's like, right. Okay. Whatever. So yeah, I would say that's one of the biggest mistakes that typically not only real estate investors make going on podcasts, but a lot of people that make going on podcasts.

[00:13:53] Matthew Baltzell: And then the second thing I would say is like, know what you want to talk about. Right. And so whether whatever that topic is, feel somewhat comfortable with it and practice it over. Right. And when you are going on your first couple podcasts, you, no, you're not gonna be great. You're gonna muddle through it.

[00:14:10] Matthew Baltzell: You hosted your podcast, you have a bunch of episodes. I'm sure it's painful to listen to the first 20 podcast episodes, as opposed to where you are now. Right? You're more, you're better at conversation. You were talking, we were talking earlier, like I was talking to an investor, BA Bing, BA boom.

[00:14:24] Matthew Baltzell: You picked up the mic and here we are talking right. A year ago. You probably would've prepped like an hour for an interview. Like, oh my God, like, what is this person? It's insane. Right. Right. So. I mean, people should practice. Right. And realize that it's not gonna come necessarily, oh, some people are better at it than others, but you know, with more practice you become a better podcast guest and myself included.

[00:14:45] Matthew Baltzell: Right. I just started recently going on the podcast in circuit talking about this business, I've been on other podcasts talking about, earlier, like. A year and a half ago talking about, real estate investment side, but it just takes time. And, people shouldn't beat themselves up, cuz everybody has an interesting story and people want to hear about your story, not just regurgitated information about.

[00:15:05] Matthew Baltzell: Blah, blah, blah, blah,

[00:15:05] Sam Wilson: blah. right. I love that. Yeah. The idea of getting your reps in is you just have to do it, get your reps in, make your mistakes. If you're listening to this and go, gosh, we've never been on a show. Come on this one, if you're an experienced and, or on your way to an experienced commercial real estate investor, come on this show.

[00:15:20] Sam Wilson: It's one of those things where it's less intimidating probably than what people think. But yeah, you're absolutely right. I look back on my first 20, 30, 50 episodes and I'm like Oh, like, are those still out there on the internet? They are CRI, but it's the way it is, man. It's just the way.

[00:15:33] Matthew Baltzell: Yeah.

[00:15:34] Matthew Baltzell: But it, but that's the beauty of it, too. Cuz if you think about it, right, I mean, How easy is it to look at anything online, kind of, and semi duplicate it, right? You can you can Photoshop a photo. You can copy and paste a resume. But to say that you have, let's say 200 podcast episodes.

[00:15:52] Matthew Baltzell: Like people concede the progression, they look, they can just jump to of 50, hear your intro and was like, ding, ding, ding, ding. And you're like, oh, Church bells, like what's going on. and then now you have a clear, concise mic. You have better audio, you have better visual. You're more natural. You're a better speaker.

[00:16:10] Matthew Baltzell: And these things people wanna see progression, right? People wanna be on the upward spiral of the tornado. They don't wanna be on a plane that's going crashing and burning. Right? Like how often do you see in the headlines when something bad happens? Everybody just piles on, but when somebody's going up and up, they're like, oh yeah, like I was on Sam's podcast, like episode 55, like now there's 300.

[00:16:29] Matthew Baltzell: Yeah. He's doing great. Oh man. They wanna be a part of greatness,

[00:16:32] Sam Wilson: Absolutely. Absolutely. No, man, I think that's absolutely great. Tell me what else. So you guys help people kind of, figure out how they wanna present themselves via podcast. You guys help people get book.

[00:16:42] Sam Wilson: On other shows, what are some other things that you see people doing, maybe that they're doing the right doing correctly, you say, Hey man here's some things I see some of the best podcast guests doing, what are those

[00:16:52] Matthew Baltzell: things? Yeah. So I would say the people that are do that are the best podcast, guests are like modern day that have good audio and have good visuals.

[00:17:03] Matthew Baltzell: And you'd be surprised like. Like you have a good microphone. I can see that I have a quality microphone. It definitely helps. Right, right. You don't want to hear like the echo chamber of like, somebody's down the hall in the closet. You sound very like, oh, this man's very soothing. He's in my ear. Then you ask me a course, like, oh, how are you doing?

[00:17:20] Matthew Baltzell: Oh, good. Right. And so people that are. Having good audio, having good video audio. Yeah. Good audio and good video. Like that's something that's very very good to have. Especially now, like in today's modern world, your first representation of possibly seeing me or possibly seeing you is gonna be like, oh cool.

[00:17:39] Matthew Baltzell: He has some books over there in the corner. Like maybe I, maybe we were late. I can't necessarily see those, but he has about 10 in the left hand corner. You have your logo in the upper left hand corner. You have. Your brand on your shirt, like, okay, this guy looks serious, but if you had a greeny camera and bad audio, it's like, I'm out.

[00:17:58] Matthew Baltzell: I don't necessarily, he could be a good guy. I don't know. Maybe do I wanna invest? I don't know. He can't even buy a good microphone. We'll make some things. He can handle a hundred thousand dollars of my money.

[00:18:06] Sam Wilson: Ouch. There it is. There it is. I like that. I like the directness here. You're absolutely correct.

[00:18:11] Sam Wilson: You're absolutely correct. And that's something that, that I've had to and again, we're just talking here, but I've had to ask a couple of guests. Hey, let's reschedule. Let's reschedule when you can get your camera or your mic or something, set up correctly because I've recorded episodes before in the past where I've allowed people to use sub quality or mics or cameras and things like that.

[00:18:30] Sam Wilson: And then I get done with it. I'm like, gosh, that was a 30 minute waste of my time. Cuz. it just wasn't as good as it could be. And it's not even, I mean, gosh, you can get a decent setup for under a few hundred bucks, if you're yeah, just a, an amateur podcast guest, I mean a decent setup, a few hundred dollars.

[00:18:45] Sam Wilson: I mean, mine, of course, I've got a lot more money than maybe but I do this daily, so that's a different. But it's your business

[00:18:51] Matthew Baltzell: for sure. Yeah, absolutely. Absolutely. That's the thing you should, you, you should be, didn't like your business, right? Right. I mean, think about it. If you were in the conference and you went up to somebody and they shook your hand and they had like, not a firm handshake and it was kind of limp and they.

[00:19:01] Matthew Baltzell: Shook your watch and you're initially you're automatically thinking like, well, that was kinda weird. Does it mean you're not gonna like that person? Does it mean you're not gonna have a good relationship? No, but you're already starting off on the back foot. Right. And if somebody's coming to you and you're having a thousand downloads per episode, and you're having 300 episodes a year, you.

[00:19:16] Matthew Baltzell: You wanna put the best foot forward and have a good representation or you're trying to raise capital, et cetera. Do you want have a grainy website? Do you want to have a broken down non-professional copy written newsletter? No. These are things that you don't want to have. You wanna have these buttoned up be this guy's a, an experienced sponsor who can handle capital and he can raise the deals and track deal flow, et cetera.

[00:19:36] Sam Wilson: Right man. That's cool. That's absolutely cool. What do you like, like talk, talk me through the process when somebody comes on board with you, can you kind of break that down? Just so our guess that idea of what it is exactly that you guys do and how the process works. Yeah.

[00:19:49] Matthew Baltzell: So somebody would typically we'd schedule a sales call and, or not sales call, but we just basically have a conversation, right.

[00:19:54] Matthew Baltzell: To see where you're at within your real estate investing. Journey. Right. And so typically, we work with capital razor sponsors. And then we see, where you're trying to go from there. What is your goal necessarily? Are you trying to raise $1 million? Are you trying to raise $500,000?

[00:20:10] Matthew Baltzell: Are you trying to track more deals? And so we kind of figure it out from there. And then we construct a plan to determine if podcasting is going to be a good avenue for you to help promote your message. So if you're like, Hey, I want to do 15 deals or two deals next year. It's like, okay, like maybe that's possible.

[00:20:29] Matthew Baltzell: How many deals have you done so far? And then if it's from there, it's like, okay, these are the podcasts we typically work with. I think we can get you this many impressions across the board over. X Y Z amount of time, if you're trying to go, if you think it's this episode, we're recording in July 5th.

[00:20:48] Matthew Baltzell: Right? So if you're listening to this episode and you think you're gonna have a deal under contract end of October, early November, now's a good time to start promoting that message or, Hey, I'm traveling all summer. I'm not gonna be able to do this. Okay. Like maybe that's not gonna work out.

[00:21:04] Matthew Baltzell: So then once you decide to come on board, from there, we basically looked at your marketing material. How experienced are you as a marketer? What are you using as a lead capture page help? You can construct your funnel. And then from there, we do a little bit of coaching as well to basically help you develop that and then link you up with the proper podcast that we see fit and then help you push out your material.

[00:21:26] Matthew Baltzell: And then another thing we're working on, but we haven't released it is as far as the. Basically segmenting up your video and everything that you are when you go on a podcast and having that be micro content. So you can continuously, if let's say you were doing two podcast episodes a month and you have one, one hour long video, or one 30 minute video, you could break that up into three or four pieces plus the full 30 minute piece.

[00:21:49] Matthew Baltzell: And now you have your newsletter. Now you post one piece of content on LinkedIn, and then now you're able to. Post three or four times weekly with your podcast, with your newsletter, with one pod or with one promotion or something on separately on, on LinkedIn. Now, all of a sudden, you're starting to say people's top of mind.

[00:22:07] Matthew Baltzell: Now you have more content and it's especially, you don't have to generate the content. Right? People think like I gotta make content today. Like, oh my God, what do I do? It's like, go on a podcast, have somebody break it up for you. It's.

[00:22:18] Sam Wilson: Right. And that's and that's all from one episode. I think that's the cool part is that you've taken one episode, you've pulled out, 20, again, pieces of micro content and said, okay.

[00:22:26] Sam Wilson: And again, for the busy professional, you having somebody like you come in and kind of handle that suite of services a to Z, cuz there's a lot to think about that you just mentioned in there. Yeah. Everything from what shows should you be on how to prepare for and building, building your funnels building, okay. So what's the call to actions? How are we gonna republish this content? There's a lot of moving pieces involved with podcasting and with being a good podcast guest and also even, from the host side is getting getting our guests to res. So even from, it's really great having guests come on the show, but if our guests aren't taking the stuff that we're giving them and then marketing it to their audience, it's kind of not completely wasted cuz obviously we pump it out on our end, but man, you won't get nearly the traction out of it.

[00:23:07] Sam Wilson: So we even on this side are working really hard to get our guests, to use the content that we're providing. So that's really cool. What you guys

[00:23:13] Matthew Baltzell: do understandable. Yeah,

[00:23:14] Sam Wilson: for sure. Matthew I've really enjoyed having you come on the show today. Talk about podcasting. What's that? I was

[00:23:21] Matthew Baltzell: just gonna say, I enjoyed your style.

[00:23:23] Matthew Baltzell: I liked it a lot. And it was a pleasure being here. Thank you for

[00:23:25] Sam Wilson: having me. Absolutely, man. I mean, and you gave some great, we haven't really done an episode like this that just talks about what it means to be a good podcast guest. What does it mean to come on a show and be absolutely prepared to to knock it outta the park?

[00:23:37] Sam Wilson: And so you've given our listeners, I think some really cool things to think about. As it pertains to, one, one ha being good podcast guest, and also what it takes, to actually use the stuff that we create and get the most mileage out of it. So, thanks for doing that.

[00:23:48] Sam Wilson: Certainly appreciate it. If our listeners wanna get in touch with you and learn more about you, what is the best way to do that?

[00:23:53] Matthew Baltzell: Yeah, so you can go to elite podcast, bookings.com and you can click on the homepage in the upper right hand corner. You can schedule a call and if you enter the promo code, Sam, we will give you 25% off your first, our first month's service.

[00:24:06] Matthew Baltzell: There we go. That's what it's first month's service. Now I butchered it. Huh? See, there we go. Butcher

[00:24:10] Sam Wilson: before I started. Yeah. What were you saying about getting your call to action? Right? I'm just kidding you, man. Yeah, there we go there.

[00:24:16] Matthew Baltzell: Yeah, no, there we go. See it's. I gotta practice,

[00:24:19] Matthew Baltzell: gotta practice it every single time.

[00:24:21] Sam Wilson: Absolutely. Matthew, thanks for coming on the show. Certainly appreciate it.

[00:24:25] Matthew Baltzell: Cheers. Thank you.