662: In this interview, we discuss the thesis behind Unscaled and how companies need to be intentional about scaling their businesses. Hemant emphasizes the importance of integrating General Catalyst's values in the companies he grows and looking at long-term consequences of these investments. He also gives his perspective on social good businesses and how artificial intelligence can be used to measure consequences of investment decisions. Finally, we discuss how Hemant’s approach to investing has changed over the pandemic, why writing allows him to become convicted in his own thinking, and other keys to his successful career.