Don’t go for the biggest audience. Go for the right audience. Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty. …and best of all, you do an end-run around the competition. […]
The post MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market appeared first on The $100 MBA.