When there's less disposable income, in a down economy, people invest fewer dollars and their decision-making process changes. That is why in 2023, having brand power is more important than ever; consumers spend and invest in brands they like, know, trust and to which they feel connected. In today's episode, I will share tips and strategies for how to best build your trusted brand power in 2023.
Also in this episode:
- The three "R's": retention, renewals, and referrals
- When you build a strong brand, you have a reputation that precedes you
- How to increase your visibility on other people's platforms
- People make buying decisions based on the level of trust that they associate with a brand
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