Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Liulo in your platform while respecting our brand and legal/licensing restrictions. These guidelines have been developed to ensure that all Liulo users receive the same delightful user experience - no matter which platform they listen on.

Note that by using these resources, you accept our Developer Terms of Service. Usage of these resources may also be covered by the Liulo End User Agreement and our Privacy Policy.

How to use our logo



We are very proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple, modern wordmark with the icon.

Using the logo

The Liulo gradient logo, is our primary logo colorway, and it should only be used with black, white, and non-duotoned photography.

Which color logo to use

The Liulo gradient logo should only be used on a black or white background, for any other background you should use a monochrome logo.

The black logo should be used on light colored backgrounds. The white logo should be used on dark colored backgrounds.




Exclusion zone

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).



Using the icon

Our icon is a shorter version of our logo. Use the icon on its own only if you do not have enough room for the full logo or in cases when the Liulo brand has already been established. While the icon can exist without the wordmark, the wordmark should never exist without the icon.




Minimum size

Establishing a minimum size ensures that the impact and legibility of the logo aren’t compromised.



Logo misuse

It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.



How to use colors

While embracing a much more colorful language in our brand communications, Liulo Gradient is our resting color, used only in situations where the brand palette is not being used.



Font to use



Creating artwork



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Thank you

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Liulo brand, please contact the Liulo design team for more information.

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