In this episode, Steve Fretzin and Ashley Robinson discuss:
- Creating a life on purpose.
- Niching down your business to focus on who you want to work with.
- Where lawyers need help with putting their marketing money.
- Understanding what potential clients (and Google) are seeing when they look at your website.
- Working with your marketing company to know what’s happening now and what the future holds.
Key Takeaways:
- Plan to be present in your relationships and in your business.
- Marketing isn’t bad, but a lot of nuance and strategy goes into understanding what you need for your firm specifically.
- You need to understand your goals before you start building your marketing plan.
- Does your client speak to your greatness? Or does it speak to your client’s pain points?
"It's on me to bring you qualified leads, it's on you to be a good lawyer and to convert those leads into clients." — Ashley Robinson
Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
About Ashley Robinson: Ashley Robinson is the founder of Green Cardigan Marketing; a boutique marketing agency who specifically targets the unique marketing needs of the legal industry.
Connect with Ashley Robinson:
Website: https://greencardiganmarketing.com/
LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/
LinkedIn: https://www.linkedin.com/company/green-cardigan-marketing/
Facebook: https://www.facebook.com/GreenCardiganMarketing
Instagram: https://www.instagram.com/green_cardigan_marketing/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
