Niche Niche with Sam Kjellberg
DEC 21, 2023
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It's been a min since LFE has hosted a coffee industry guest! Sam Kjellberg insures that 2023 won't pass without one, and like a proper pour over, it's worth the wait. Sam had a truly fascinating "past life" as a musician and academic, but decided to slide over from his drum set to a drum roaster seven years ago, and the spectacular, bleeding edge SK Coffee is the result.

Charles & Ben served up a spicy, chocolatey, exclusive barrel-pick bourbon for this conversation about Sam's musical background, the past, present & future of the coffee industry, and these Qs of the week:

☯️ Who is your OTHER other half?

🎅 If "Santa" was real-- name one selfish thing that you would wish for.

📖 Coffee started as a passion, that became a business. What else do you love that you feel could become a professional pursuit?

🥶 When it gets cold AF, what food that you like to prepare are you craving most?

🎧 What are you listening to right now when you're knee-deep in work?

☕️ What's happening in coffee culture right now that really excites you?

Coffee, tea, bourbon or otherwise-- pour yourself a lil something special, and let's do this thang.

Beverages of Choice

The hosts and their guest drank (courtesy of Beam Suntory):

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