School of Podcasting

Dave Jackson

About

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

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796 episodes

I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark Deal)

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode  752 .  That was back when they had just launched the PODCAST EDITOR ACADEMY which is an  resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the  of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy.  FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ CHARGING GUESTS TO APPEAR ON YOUR SHOW A recent BLOOMBERG ARTICLE about guests paying to be on podcasts (and we mention the importance of disclosing this information).  The site mentions GUESTIO which (if you wanted) you could have people pay $5 just to pitch you (that might scale back some of the bogus pitches).  While I'm not a huge fan of this strategy (I feel it is a slippery slope) if you decide to charge, and always disclose that you were paid to have someone on your show, have at it. (Some people feel this makes your podcast an infomercial. QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness http://www.walkinisfitness.com which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to WWW.SCHOOLOFPODCASTING.COM/QUESTION When you answer tell us about your show (including the WEBSITE ADDRESS). WHERE I WILL BE? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Got A Because of My Podcast Story? See www.schoolofpodcasting.com/because MENTIONED IN THIS EPISODE: The importance of having a niche. How Steve started out as a podcast editor  Mark talks about setting expectations by having a contract with your customer. The difference between an editor, an engineer, a manager, and a story shaper. Common mistakes new podcast editors make. POISONOUS PET COLLARS - CONGRESSIONAL DISH Gary Leland had a day designated for him in his home town https://garyleland.com/ LINKS FROM EPISODE SIGN UP FOR THE PODCAST EDITOR ACADEMY (save using coupon sop ) LIVE MASTERMIND WORKSHOP IN DALLAS TEXAS EDITOR PRICING SURVEY EPISODE 752 https://schoolofpodcasting.com/752 of the School of Podcasting https://www.schoolofpodcasting.com/start Buy the book PROFIT FROM YOUR PODCAST GARY LELAND WEBSITE GUESTIO https://supportthisshow.com/guestio Charge your guest for appearances Start and Grow Your Podcast at the SCHOOL OF PODCASTING https://courses.schoolofpodcasting.com

35m
Aug 08
Bored Podcasters Have Bored Audiences 101 Episode Templates to Fight Boredom With David Hooper

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 PODCAST EPISODE TEMPLATES https://amzn.to/3S87rEy by David Hooper of BUILD A BIG PODCAST http://www.bigpodcast.com.  All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template. FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ DAVID HOOPER SHARES 5 TEMPLATES Dave shares four templates from his book 101 Podcast Episode Templates https://amzn.to/3S87rEy. You find that Dave loves to write, but he has to focus to finish his books. (so if you are in this boat you're not alone) TEMPLATES COVERED: #4 Listener voicemail (see links below for tools #5 Criticize Something with #8 a Weird Viewpoint #10 A Day in the Life #19 ______ with only $100 BONUS TEMPLATE Dave demonstrates the Sidecar template on this episode where he plays a CLIP OF THIS SHOW.  QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness http://www.walkinisfitness.com which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to WWW.SCHOOLOFPODCASTING.COM/QUESTION When you answer tell us about your show (including the WEBSITE ADDRESS). WHERE I WILL BE For my full schedule see www.schoolofpodcasting.com/where https://www.schoolofpodcasting.com/where READY TO START YOUR PODCAST You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See SCHOOLOFPODCASTING.COM/START FOLLOW THE SHOW AND NEVER MISS AN EPISODE ON: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. DID YOU GET VALUE FROM THIS EPISODE? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  LINKS IN THIS EPISODE FOCUSRITE.COM/VOCASTER  SCHOOL OF PODCASTING 101 PODCAST EPISODE TEMPLATES Walking is Fitness Speakpipe  Podinbox https://supportthisshow.com/podinbox Rumble Studio Voice form Podcastvoicemail.com

44m
Aug 01
Interesting AND Unique Doc G Mixes Hospice and Finance

Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his unique point of view and penned the new book https://amzn.to/3zvtiPa FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ JORDAN GRUMET INTERVIEW MAIN TAKEAWAYS He started because wanted to have deep-dive discussions on finance and talk to experts. Jordan used the art of subtraction to identify what he really wanted to do. He found out that learning the financial spaces wasn't as hard as he thought it was going to be.  BECAUSE OF HIS PODCAST  He had people who signed up to help read different variations and help promote it. He landed an agent and experienced people who walked him through the job of writing a book proposal, getting an agent, and a publisher. As Jordan put it, "I had people."  He is also slotted and positioned to have TONS of exposure when it releases next week compared to his first two books. Find him at https://jordangrumet.com/and earnandinvest.com http://www.earnandinvest.com Get his book on Amazon https://amzn.to/3zvtiPa (aff) QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness https://walkingisfitness.com/ which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to WWW.SCHOOLOFPODCASTING.COM/QUESTION When you answer tell us about your show (including the WEBSITE ADDRESS). READY TO START YOUR PODCAST You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See SCHOOLOFPODCASTING.COM/START FOLLOW THE SHOW AND NEVER MISS AN EPISODE ON: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. DID YOU GET VALUE FROM THIS EPISODE? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  ALSO MENTIONED IN THIS EPISODE Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life https://amzn.to/3z7XH4n

53m
Jul 25
Helping You Avoid Podcasting Mistakes

Today I look at some things using my experience and share them with you so you can avoid those pitfalls.  FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ KUDOS TO DESCRIPT When something motivates me to tell my friends about something, I stop and look at why. Descript did a webinar and to spruce it up, they had a mock customer who kept interrupting the webinar because he couldn't remember his password. At first, it was, "Did that just happen?" By the end, we had all figured out after the third appearance that the "Customer" was a plant, but it was creative and made the webinar (that showcases new video tools) very entertaining as well as educational.  GIVE OUT WEBSITE ADDRESSES THAT YOU CONTROL Instead of sending people to www.patreon.com/davejackson I send people to www.askthepodcastcoach.com/awesome this way if later I change to a different tool, I don't end up with all my past episodes with links that no longer work. Tool for this are: Pretty Links WordPress Plugin Podpage http://www.trypodpage.com has a built-in tool for Pretty Redirects Rebrandly.com http://www.Rebrandly.com is a cool tracking and redirecting tool GO THROUGH ALL THE STEPS OF YOUR SECOND SHOW Once you start a podcast you often feel like starting an additional show. You know the process, and off you go to start podcast #2. I advise that before you do this DO ALL THE WORK.  In other words, don't just design it on paper, but go through all the steps of actually creating an episode (even if you don't keep it). I didn't do this with the PODCAST TRAILER SHOW https://www.podcasttrailershow.com and what was (on paper) going to take about 15 minutes per episode is taking me twice that.  How did I miss this? I did "shallow" investigations into all steps, and it seemed like everything was going work. However, I didn't actually go through and make some test episodes. I didn't do a dress rehearsal. Consequently, it is taking more time, and its cutting into my schedule and causing issues.  AMAZON ROLLS OUT A PORTAL FYI, Amazon has rolled out a portal where you can see how many followers, downloads and more. Go to podcasters.amazon.com  CHOOSE WHAT TO MONITOR BEFORE PAYING TO PROMOTE YOUR SHOW If you are going to pay for a promotion, you need to identify how you will gauge success. I recently played with Buzzsprouot ads where you can advertise on other shows. Halfway through the campaign, I realized I hadn't looked at my numbers before running the campaign so I could see if they went up.  Portal where you can see subscriber/follower accounts podcastsconnect.apple.com podcastsmanager.google.com podcasters.spotify.com podcaters.amazon.com  PUT ALL OF YOUR CONTENT ON YOUR WEBSITE I have a YOUTUBE CHANNEL, and I occasionally write a blog post on Medium. When I looked at my Google Analytics, I saw that one of my top pages was a post that featured one of my YouTube Videos.  Your website is YOUR MAIN HUB, and it makes it easy for people who enjoy your content to find it in one place. I do spotlight it in my newsletter, but if should be on my website as well LEAVE TIME ON YOUR CALENDAR TO LEARN NEW STUFF When you purchase courses, watch webinars, or buy software (SURFERSEO https://supportthisshow.com/surferseo in my case) you need to leave time on your calendar to go through the learning curve. No matter how easy it is, there WILL BE some amount of time needed to add to your arsenal of skills. IT DOESN'T NEED TO BE PERFECT TO START I have gone through so many different school to manage my learning content. I've been on THINKIFIC, and almost moved to TEACHABLE https://supportthisshow.com/teachable (and used CIRCLE https://supportthisshow.com/circle for my community), and have now decided (and am 90% moved) to PODIA https://supportthisshow.com/podia.  The maddening part is PODIA was my original first choice. We all get distracted by bells and whistles. I wasted a lot of time and resources, but in the end, and found that some of the new tools I was going to implement, they more than likely wouldn't use. So when in doubt, ask your audience.  THE CREATOR OF ANCHOR SAID RSS IS HOLDING PODCASTING BACK. He is wrong. Everything he wants to do in RSS you can do by implementing to technology from the Podcast Index. People in the industry need to become aware of this great technology as eventually for these great tools to be put into place, the media hosts, the apps and other will need to implement them.  Check out the new apps that allow you to stream bitcoin to your favorite podcasts at www.newpodcastapps.com 

36m
Jul 18
What Podcasters Can Learn From the Movie Industry

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show.  I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession).  We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should SERIOUSLY CONSIDER. SPONSOR: FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ MENTIONED IN THIS EPISODE Join the School of Podcasting No Agenda Show https://www.noagendashow.net/ Podcasting 2.0 New Podcast Apps http://www.podcastapps.com The Messengers Documentary Girl in Space (not Girls, sorry Sarah) The Lone Ranger Movie (2013) The podcast Trailer Show Professional Grade 2 Lavalier Clip-On Microphones Set for Dual Interview - Double Lav Lapel Microphone - Use for iPhone Phone Camera - Blogging Video Recording Noise Cancelling 3.5mm Mic https://amzn.to/3nVzRnv SOURCES: Selling to Netflix Matt Damon on Hot Ones What Does ‘Greenlit’ REALLY Mean? 9 Key Factors in the Script Development Process Top Box Offices

45m
Jul 11
Rodecaster Pro II: 11 Things I Like About it and 6 Things I Don't

The RODECASTER PRO II is the new device from Rode. Today I compare it to the Rodecaster Pro I along with some other devices. This device is $700 and (IMHO) not for someone who is just doing some casual interviews via zoom. Feel free to FOLLOW/SUBSCRIBE, and check out any of the other 833 episodes I have.  SPONSOR: FOCUSRITE THE VOCASTER SERIES MADE FOR PODCASTERS __ __ THINGS I LIKE ABOUT THE RODCASTER II __ __ THINGS THAT ANNOY ME __ __ COMPARING IT TO SOME OF THE COMPETITION ZOOM PODTRAK P4 I refer to this as the swiss army of podcasting. It does everything. It is an interface and a recorder, headphone amp, and jingle player, and it comes in at $200ish. Yes the preamps won't be as steller, but as you heard today the hiss is minimal in some cases.  FOCUSRITE VOCASTER This unit is NOT a recorder, but setting it up and recording into software is super easy. You can send the main outs to a recorder, connect via blue tooth or WIRED TRRS cable. The "2" has blue tooth and output to go to your camera. This one wins the "I need something easy" conversation. RODECASTER PRO II This is for live streamers who want that audio processing to go out on the video as they record it (no post-production). They want to play sounds/music and have flexible configurations. FINAL THOUGHTS While the RODECASTER PRO II currently drives me a little nuts, I'm not worried. Rod has done a great job communicating with their users and has already made videos on future updates (to calm any fears). So while this current unit has me scratching my head, Rode has demonstrated they listen (the stand attachment on the back of the unit screams "We heard you want your desk back").  DON'T BUY THIS IF __ __ JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability (via a free app) to text me, send me video, audio, etc. It's unlimited time-shifted one-on-one consulting. It's like having a podcast consultant in your pocket. Still unsure? The membership comes with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START MENTIONED IN THIS EPISODE Rode Rodecaster Pro II Rode Rodecaster Pro I Zoom Podtrak P4 Focsurite Vocaster Sweet Water Podcast Equipment Rode SC-15 Cable School of Podcasting Podcast Studio Pro This is episode 834 which originates at www.schoolofpodcasting.com/834

37m
Jul 04
Podcasts So Good Your Audience Can't Unhear Them w/Tamsen Webster

I LOVE people who make me think and when I started reading the book FIND YOUR RED THREAD: MAKE YOUR BIG IDEAS IRRESISTIBLE, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way. Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at WWW.TAMSENWEBSTER.COM JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START SPONSOR: FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ MENTIONED IN THIS EPISODE FIND YOUR RED THREAD: MAKE YOUR BIG IDEAS IRRESISTIBLE https://amzn.to/3GXopPn Tamsenwebster.com http://www.Tamsenwebster.com School of Podcasting Rodecaster Pro II The Proverb Effect: Secrets to Creating Tiny Phrases that Change the World https://amzn.to/3OIxDmN Episode 830 About Accepting Compliments The Freenoter Podcast Walking is Fitness Long Story Short Podcast

46m
Jun 26
Why Should I Care About Your Show?

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast.  FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ MENTIONED IN THIS EPISODE Apple post on Search Apple posts on Charts The Narrative Gym: Introducing the ABT Framework For Messaging and Communication https://amzn.to/3O6TbJU Out on the Wire: The Storytelling Secrets of the New Masters of Radio https://amzn.to/3O8rf8y Audible https://supportthisshow.com/audible Samson Q2U https://supportthisshow.com/q2u Episode 758 School of Podcasting

32m
Jun 20
Should I List My Podcast on All The Directories?

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy?  SPONSOR: FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START PARTICIPANTS Kim - THE PHARMACISTS VOICE Bryan - THE RELAXED MALE Ronnie - DANCING IS FORBIDDEN AM AQUA TEEN HUNGER FORCE EXPLORATION John - YOU WERE MADE FOR THIS Karen - JUST GROW SOMETHING Mark - THE HISTORY OF NORTH AMERICA  http://markvinet.com/podcast/index.html Matt - THE AUTHOR INSIDE YOU Steve - WHISKEY CHASERS POD Where I Will Be? July 19-20: How to Make Real Money Podcasting Online August 23-26 Podcast Movement, Dallas, TX September9-10, Indie Pod Con https://www.indiepodcon.com/ 8 Philadelphia, PA Oct 20-22 Erma Bombeck Writers’ Workshop Dayton, Oh For the most up-to-date itinerary, go to www.schoolofpodcasting.com/where QUESTION OF THE MONTH This month's question is "What should I ask for the question of the month?"  Be sure to mention your name, the podcasts' name, and your website. Should I choose to use your question I will mention your show and website when I bring up the question. I may not use all the questions.  MENTIONED IN THIS EPISODE Speakpipe Podinbox https://supportthisshow.com/podinbox Tellbee https://supportthisshow.com/telbee School of Podcasting Why You Shouldn't Use Free Media Hosting Video  

53m
Jun 13
Focusing on the Big Picture When Your Audience is Right in Front of You

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite.  FOCUSRITE: THE VOCASTER SERIES MADE FOR PODCASTERS __ __ WHY WE OFTEN GET SICK AT EVENTS Because we get to see people we never get to see, these events take on a "one of a kind" atmosphere, and the feat of missing out (and to a certain level, that is true). When we start to "push through" we start to jeopardize our health (even without a pandemic).  We get up early to catch flights, do all sorts of walking through airports and hotels, consume things that may not be considered, "Healthy" under-hydrate, and repeat many of these steps for the rest of the conference.  Then we go home and blame the plane.  I've been doing almost nothing all week trying to get my health back. While I might've missed a fun story staying up later talking with friends, anything I missed would not equal the moment I lost by putting everything on hold.  We all love to have fun and see friends, but for me, I'm going to be a bit more responsible in the future. CLEARING UP SOME CONFUSION THAT I HEARD AT PODFEST DOWNLOADS UPON FOLLOW When someone follows your show in Apple, and you have three episodes, you will NOT get three downloads if someone follows you (they only automatically download the last episode. If they want the other two episodes, they need to manually download them. LISTEN NOTES STATS While this sounds impressive to say, "I'm in the top 1% of podcasters on LISTEN NOTES." Until you read that this is based on people listening on Listen notes and 3rd party data. As every media host I know has asked Apple for listening data (and been turned down), that is not the information that are using. I need to reach out to them to find out they are using, but to say, "I'm in the top 1% of podcasts (on listen notes) is like me saying, "I'm the #1 podcast (of shows with a host named Dave who live in Akron Ohio).  I'm not trying to be "Dave Jackson - Dream Crusher" but to help people focus on more important things that will result in larger downloads (I call it, "their audience.").  HOW TO ACCEPT COMPLIMENTS FROM YOUR AUDIENCE Many podcasters (including myself) are introverts. Consequently, having someone come up and give you compliments may make you feel uneasy. In the past, I would deflect, or make a joke, and my ex-wife said, "Would you just say Thank You!" and she was right.  Here are some tips: __ __ INSTEAD, SAY: Thank You, Thank you very much. That means a lot to me. That's very nice of you to say.  Don't forget you have a listener in front of you, AFTER YOU ACCEPT THE COMPLIMENT ask them for feedback so you can hear what is working, and hopefully get some feedback on how to improve. Lastly, don't forget to ask them if they want to take a selfie as they will be happy to share it on social.  FOCUSRITE VOCASTER TWO REVIEW If you're looking for an interface to get your microphone into your computer, this device makes it simple (there is a tool to automatically set your gain). There is some subtle built-in processing to tweak your audio. What you heard today is me using the Shure SM7B WITHOUT ANY KIND OF CLOUDLIFTER or FETHEAD. It has plenty of drive. You can plug your phone into it via a TRRS input (with built-in mix-minus).  There is also an output jack to feed the audio into your camera which eliminates the whole, "Delay issue" that comes with some video cameras. 

34m
Jun 06
How a Travel Podcast Survived Covid with Mark Bologna

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans. And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind.  SPONSOR: FOCUSRITE INTERFACES __ __ EVERYTHING WAS GOING GOOD UNTIL IT WASN'T As many of his partners relied on tourists, when there are no tourists, the result is no partners (or at least 90% less).  In this discussion, you will hear  __ __ Check out Mark at beyondbourbonst.com and check out his book Beyond Bourbon St.: An Insider's Guide to New Orleans https://amzn.to/3sRHVbL on Amazon (aff). NEW PODCAST LAUNCHED FROM A SCHOOL OF PODCASTING MEMBER The tools and concepts of Quality are powerful instruments to make things better--products, processes, and services. This podcast explores those ideas plus concepts of psychology, social and cultural norms, strategy, and business to strengthen the capability of professionals motivated to make things better--the Quality Warriors. wayofthequalitywarrior.com JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/WORKWITHME

42m
May 30
It's Not the Format - It's the Connection with Vincent Pugliese

I've known  Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode "Doing It Wrong Right From The Start." So I looked into it, and I loved that Incent was having success and by some standards "breaking the rules" of podcasting. That sounded interesting, and that was just the start. SPONSOR: FOCUSRITE INTERFACES __ __ THE WEALTH OF CONNECTION The WEALTH OF CONNECTION is now one of my favorite books. It's filled with lessons and stories which leads to an entertaining read that leaves you thinking.  IGNORING STANDARD PRACTICES: VINCENT PUGLIESE Check out Vincent Pugliese's at totallifefreedom.com http://www.totallifefreedom.com Vincent did a TON of DAILY podcasts and released them to a private group before doing any podcasts for the general public.  He has no intro or outro music.  His only branding is his website which is also the name of his podcast TOTAL LIFE FREEDOM.  Vincent is doing what I always advise my clients to do. Focus on the reception - not the broadcast.  He uses the "notes" app on his phone (again, it doesn't need to be fancy). He focused on serving his audience, not on monetization. He tried doing seasons and it just about wiped him out. So he focused on creating a podcast that works FOR HIM. It makes no sense to do a podcast that drains you to the point you don't want to do it.  Vincent is always looking for the next challenge, and if it doesn't work, you take what you've learned and use it on the next challenge. When you start something, your launch timeframe is not 5 months. It's 5 YEARS, and for the next five years, you spend time moving that project forward. VIncent also shares hits thoughts on impostor syndrome. Check out Vincent at totallifefreedom.com and his book on Amazon https://amzn.to/3wFyvBf and Audible (aff link) BECAUSE OF MY PODCAST: KAMUELA KANESHIRO Because of my podcast, I was able to improve my writing effectively monetize my podcast through books, inspire podcast listeners to embrace their heritage and not be embarrassed for who they are, and bring broken families together Check out his show at http://www.LegendsFromThePacific.com QUESTION OF THE MONTH Want some free exposure for your podcast? Go to GO TO WWW.SCHOOLOFPODCASTING.COM/QUESTION Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.  GO TO WWW.SCHOOLOFPODCASTING.COM/QUESTION WHERE I WILL BE: May 26-29 :PODFEST MULTIMEDIA EXPO https://podfestexpo.com/   Orlando, Fl. July 19-20: HOW TO MAKE REAL MONEY PODCASTING Online Oct 20-22 ERMA BOMBECK WRITERS’ WORKSHOP Dayton, Oh For the most up to date itinerary, go to WWW.SCHOOLOFPODCASTING.COM/WHERE MENTIONED IN THIS EPISODE JOIN THE SCHOOL OF PODCASTING Vincent in the Paradise City VIdeo (do not blink, this link takes you to the 2:04)  

43m
May 23
Danny Peña: Keep it Fun and Master Your Craft

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827. Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4. SPONSOR: FOCUSRITE INTERFACES __ __ IN THIS EPISODE YOU WILL HEAR How Danny continues to take advantage of opportunities, which then lead to more opportunities. How Danny ended up on a billboard in Time's Square How he got to interview Keanu Reeves How his persistence lead to scoring a large guest (Reggie Fils-Aime). His conversational interviews based on his curiosity lead to six news outlets promoting his interview. Reggie insisted Danny interview him at a large event as part of the opening keynote https://vimeo.com/703404155.  Danny once had access to a new Microsoft product MONTHS before anyone else. Instead of enjoying the new item, he allowed one of his listeners to enjoy it and the video went viral. JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START WHERE I WILL BE: May 26-29 :PODFEST MULTIMEDIA EXPO https://podfestexpo.com/   Orlando, Fl. July 19-20: HOW TO MAKE REAL MONEY PODCASTING Online Oct 20-22 ERMA BOMBECK WRITERS’ WORKSHOP Dayton, Oh For the most up to date itinerary, go to WWW.SCHOOLOFPODCASTING.COM/WHERE PODCAST LAUNCH CHECKLIST You want to start a podcast, but you're not sure where to start. This free checklist outlines which step to take first and why. www.schoolofpodcasting.com/checklist MENTIONED IN THIS EPISODE Building a Better Dave - recreational Outrage

43m
May 16
9 Tips to Make Your Podcast Binge Worthy

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy. SPONSOR: FOCUSRITE INTERFACES MAKE YOU SOUND AMAZING __ __ *   MAKING YOUR PODCAST BINGE-WORTHY SOMETHING TO THINK ABOUT: What are you offering your audience that they should spend their time-consuming? Not just one but several episodes. That statement is a little scary. 1. It has to be GOOD, actually  2. Create click-attracting titles. I use a tool called Headline Studio https://supportthisshow.com/headlinestudio 3. Get your audience asking,  4. Give them multiple points of insight. 5. Make it EASY to Binge (by making it easy to subscribe/follow). See this plugin 6. Add an element of Fear of Missing Out (FOMO). 7. Get Your Best Content In Front of Your Audience 8. Teasing Your Audience  9. Have a Show that Walks Through a Process Make your content . Be YOURSELF.  FREE ZOOM REDUCES AMOUNT OF TIME Check out Squadcast(my favorite). If you use something free there is zencastr and cleanfeed https://cleanfeed.net/. You can just upgrade your zoom https://supportthisshow.com/zoomus account ($15) JOIN THE SCHOOL OF PODCASTING * When you join the School of Podcasting you can quit worrying about: *   * Are people going to listen to me? (Yes, cause I'll show you how to see what they want). *   * Am I going to sound stupid? (No, as I'll show you the magic of editing) *   * It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  *   * I don't anything about this technology (You said the same thing about driving).  *   * GET ACCESS TO: * Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  * Join worry-free with a 30-day money-back guarantee. Use THIS LINK to get a discount *   * Go to www.schoolofpodcasting.com/start MENTIONED IN THIS EPISODE Siskel and Ebert https://siskelebert.org/ Howard Stern Private Parts Link Whisperer Plugin Podcast Branding.co http://www.oodcastbranding.co Jordan Harbinger Start Page Libsyn.com http://www.Libsyn.com Media Hosting (use the coupon code sopfree to get up to 2 months free) The Messengers Podcast The movie "The Messengers: A Podcast Story" Presonus Revelator Dynamic microphone Why Free Media Hosts Don't Work on YouTube

36m
May 09
Opportunities Wait on the Other Side of Your Fears

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes.  CONNECT WITH CONNIE AT conniealbers.com https://conniealbers.com/ Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy https://amzn.to/3y59Nwi." Connie's Podcast, "Equipped To Be." SPONSOR FOCUSRITE INTERFACES __ __ MENTIONED IN THIS EPISODE Live Well and Flourish Podcast ATR2100 Microphone Rodecaster Pro Neweer Ring Light https://amzn.to/3s3WcBR Start Ugly Book https://amzn.to/3MJEkns%20 Nervous about podcasting? Check out Podcast Baby Steps http://www.podcastbabysteps.com (free course) Nervous about Podcast Gear check out this FREE WEBINAR (no email address needed) Trypodpage.com http://www.trypodpage.com (a great way to make a podcast site). You can learn podpage for free at www.learnpodpage.com http://www.learnpodpage.com Libsyn.com http://www.Libsyn.com media hosting (use the coupon code sopfree)  #QUESTION OF THE MONTH Want some free exposure for your podcast? Go to GO TO WWW.SCHOOLOFPODCASTING.COM/QUESTION Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.  GO TO WWW.SCHOOLOFPODCASTING.COM/QUESTION WHERE I WILL BE: Podfest Multimedia Expo https://podfestexpo.com/  May 26-29 Orlando How to Make Real Money Podcasting https://makerealmoneypodcasting.com/mrmp-2022 Online July 19-20 For the most up to date list see www.schoolofpodcasting.com/where JOIN THE SCHOOL OF PODCASTING JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START

53m
May 02
Do You Have Time To Listen to ANOTHER Podcast?

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now? SPONSOR: FOCUSRITE INTERFACES __ __ QUESTION OF THE MONTH ANSWERS You find a show that's great. Do you have enough time to add an additional show to your listening time? CONTRIBUTORS Steve - Stevestewart.me and Podcast Editor Academy https://schoolofpodcasting.com/pca Jim - Home Gadget Geeks and Ask the Podcast Coach Mark - History of North America  Bill - Bill Watches Movies  Dave - Walking is Fitness  York - Poetic Earthlings  Arnie- Sports History Network  SUMMARY: In general, we are all "out of time, " yet if something good comes along, we seem to make room. We also have different phases of life, and some of the shows we listen to take breaks and we find new shows.  The bottom line is there is only so much time to listen and the shows that deliver the most value will be heard.  I HEARD IT ON A PODCAST No Agenda Show 25% of People Get Their News From Podcasts https://www.noagendashow.net/listen/1444 (1:25:59) What Was That Like - {Podcasting is Therapeutic ) Podcasting 2.0 Gets $4000 Donation CLEANING UP AUDIO WITH DESCRIPT Check out this video that shows how to clean up your audio in Descript MENTIONED IN THIS SHOW JOIN THE SCHOOL OF PODCASTING EPISODE 752 - Audio Editing as a Business Podcast Editor Academy Spotify is Now Offering Video via Anchor (kind of) Descript Audio Editing Tool Focusrite Interfaces

35m
Apr 25
Is Dynamic Content Right For You?

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it? WHAT IS DYNAMIC CONTENT? Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive.  WHO OFFERS THIS TECHNOLOGY? Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month. Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content. Podbean https://supportthisshow.com/podbean has pod ads https://podads.podbean.com/ Blubrry https://supportthisshow.com/blubrry has a pro version Red Circle http://www.redcircle.com (500 weekly downloads) RSS.com http://www.rss.com (10,000 downloads a day) PROS OF DYNAMIC CONTENT __ __ CONS OF DYNAMIC CONTENT __ __ FOCUSRITE INTERFACES Go to www.focusrite.com/podcasters http://www.focusrite.com/podcasters UNLIMITED TIME SHIFTED ONE-ON-ONE CONSULTING I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start I HEARD IT ON A PODCAST Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark. APPLE CHARTS CRITERIA I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend. see post from Apple WHERE I WILL BE WHERE I WILL BE: Podcast Movement Evolutions https://evolutions.podcastmovement.com/ March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo https://podfestexpo.com/  May 26-29 Orlando QUESTION OF THE MONTH Want some free exposure for your podcast? Go to GO TO WWW.SCHOOLOFPODCASTING.COM/QUESTION Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.  This show is part of the POWER OF PODCASTING Network

25m
Apr 18
Flying Past Your Fear of Podcasting With Mark Hasara

Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business.  We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra).  Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is going to work.  I introduce a new segment "I Heard it on a podcast" this time it was the Moe Factz show with Moe and Adam Curry MENTIONED IN THIS EPISODE Mark Hasara Website https://markhasara.com/ Mark's Lessons From the Cockpit Show in Apple, Google, Spotify Wall PIlot https://markhasara.com/wall-pilot/ Video of Spotify Discovery Tool QUESTION OF THE MONTH Want some free exposure for your show, go to WWW.SCHOOLOFPODCASTING.COM/QUESTION and answer the question of the month and be sure to mention your show and website. Do it now! JOIN THE SCHOOL OF PODCASTING In addition to the step-by-step tutorials, group coaching, and podcasting mastermind group, I've now added show audits and UNLIMITED TIME-SHIFTED ONE-ON-ONE COACHING.  When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START

34m
Apr 11
Back From Podcast Movement with Free Stuff, Cool Apps, and a Worried Mind

Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, created some free resources, and have worries about the future.  QUICKNOTES FROM THIS EPISODE Don't forget the BOOK LAUNCH WEBINAR Next Week. HAVE A CONVERSATION WITH ME ON VOLLEY (aff link) Check out Dave's new FREE Classes Find Your Red Thread: Make Your Big Ideas Irresistible (book) Join the School of Podcasting THE THREE MAIN PLAYERS IN PODCASTING I've said in the past that a podcast needs three things to survive podcasting (support, health, and attitude). The podcast industry needs to make sure as it moves forward to take steps that benefit all three main players. Who are the main players? __ __ If we don't keep all of them happy (especially the listener) we all lose.  A NEW GREAT APP FOR COMMUNITY AND COACHING I discovered the Volley app (aff link) listening to a podcast on the way home from Podcast Movement. I tried it out, and it is SO COOL. Especially for those people who hate Facebook. It's like Loom, Zoom, and Slack had a baby. If you want to build a community, this makes it easy as its available on Android, iOs, Mac, and PC. You can have group discussions in public, or in private as well as private one-on-one sessions (where each member's conversations are organized together). You can communicate via: __ __ It's a pretty amazing app. There is only ONE FEATURE I REALLY HATE. It's free. I am interviewing one of the co-founders, and he insures me they will monetize eventually but are (for now) working on their feature set. I just hate to build on something free. With this in mind, I'm using it in conjunction with my Facebook group instead of replacing it. I look forward to having time-shifted video/audio conversations with my students. You can learn Volley by joining my VOLLEY SPACE ON LEARNING VOLLEY (I know how meta can you get?)

45m
Apr 04
What Keeps You Going When Your Podcast Isn't Growing?

The excitement of starting a podcast can really fuel podcasters. You stats to start to grow, but eventually, they may level off. What keeps you going when your podcast isn't growing? BECAUSE OF MY PODCAST: FRED CASTANEDA Check out Fred's shows Podcast Reporter (me on Fred's show) The Struggling Biz http://thestrugglingbiz.com/ show March 29th is the National Day for Vietnam Veterans. Thanks for your service Fred! JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START BOOK LAUNCH SECRETS WEBINAR APRIL 6TH April 6th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See HTTPS://SCHOOLOFPODCASTING.COM/BOOKLAUNCH or check out the BOOK LAUNCH SECRETS Course   THANKS TO THOSE WHO PARTICIPATED IN THIS MONTH'S QUESTION Kyle - The Intergalactic BoomBox - podcasting 2.0 Mark - History of North America - love of topic - working with son Colby - The Guardians Ghost Podcast https://anchor.fm/gg-cast going solo, passion Heather - Watching Netflix Without You https://www.wnwypodcast.com/  and the Politics free Podcast enjoys time with brother, serving audience to get into a better mood, feedback Dan - Coffee and Space http://www.coffeeinspacepodcast.com  - Loves having conversations Scott - What Was That Like? https://whatwasthatlike.com/ https://whatwasthatlike.com/ - Zoom out and see your growth Timothy - Create Art Podcast http://www.createartpodcast.com  and Find a Podcast About http://www.findapodcastabout.xyz - is leaving a legacy Matt - Rogue Retirement Lounge -  Loves the podcast  Brandon - Start 100K Podcast http://start100k.com/   Feels his information is needed and doesn’t want people to feel stupid.  APRIL QUESTION OF THE MONTH Listen to hear this month's question of the month and then leave your answer at www.schoolofpodcastingcom/question  BOOK LAUNCH SECRETS WEBINAR APRIL 6TH April 6th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See HTTPS://SCHOOLOFPODCASTING.COM/BOOKLAUNCH or check out the BOOK LAUNCH SECRETS Course MENTIONED IN THIS EPISODE Bad Idea Jeans https://youtu.be/mGfBEnBw01A

53m
Mar 28
Protect Your Podcast: Never Say, I Didn't Know What I Didn't Know

I was speaking at the National Religious Broadcasters in Nashville Tennessee and kept hearing a few phrases that make me worried. Phrases like, “I had some friend, or some temp, or some web guy, or even a professional service” set up my podcast. Then in talking with them, I learned that (in many cases) everyone is setup wrong. We’ve all been in a situation where we don’t know what we don’t know. We don’t know what should be important. Today, in episode 819, I’m going to tell you. THINGS YOU NEED TO KNOW __ __ QUESTION OF THE MONTH Share your thoughts and get some exposure for your show and answer the question of the month. WHERE I WILL BE Podcast Movement Evolutions March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo https://podfestexpo.com/  May 26-29 Orlando JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about:   Are people going to listen to me? (Yes, cause I'll show you how to see what they want).   Am I going to sound stupid? (No, as I'll show you the magic of editing)   It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).    I don't anything about this technology (You said the same thing about driving).    GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee    Go to www.schoolofpodcasting.com/start http://www.www.schoolofpodcasting.com/start MENTIONED IN THIS EPISODE Libsyn https://signup.libsyn.com/?promo_code=sopfree (use coupon code sopfree ) Blubrry https://supportthisshow.com/blubrry Captive https://www.captivate.fm/signup?ref=davejackson12 Buzzsprout https://supportthisshow.com/buzzsprout Lastpass https://supportthisshow.com/lastpass The Politics Free Podcast  https://www.thepoliticsfreepodcast.com/ Claim Podparity https://libsyn.com/claimpodparity/ Congressional Dish https://congressionaldish.com/

27m
Mar 21
Cross Promote Your Podcast While You Get Paid with Niklas Hildebrand of Audry.io

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators while you earn money selling advertising spots. That resource is audry.io and today I'm talking with one of the co-founders Niklas Hildebrand. BOOK LAUNCH SECRETS WEBINAR APRIL 5TH April 5th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See HTTPS://SCHOOLOFPODCASTING.COM/BOOKLAUNCH or check out the BOOK LAUNCH BLUEPRINT Course JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START AUDRY.IO MORE THAN A GUEST FINDING RESOURCE Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at AUDRY.IO http://www.audry.io, we bring hosts together to help them grow their audiences and find new ways to communicate. QUESTION OF THE MONTH I need your answer by 3/25/22 We love podcasting, but there are peaks and valleys. What keeps you going when your podcast isn't growing? Be sure to mention your website and a little bit about your show. GO TO WWW.SCHOOLOFPODCASTING.COM/QUESTION WHERE I WILL BE: Podcast Movement Evolutions https://evolutions.podcastmovement.com/ March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo https://podfestexpo.com/  May 26-29 Orlando MENTIONED IN THIS EPISODE PROFIT FROM YOUR PODCAST BOOK CONNIE ALBERS Http://www.conniealbers.com ASK THE PODCAST COACH WHAT WAS THAT LIKE? PODCAST PAUL COLLIGAN PODCAST PARTNERSHIP SPYBRARY PODCAST MUSIC RADIO CREATIVE (JINGLES AND VOICE OVER) BASED ON A TRUE STORY PODCAST HOME GADGET GEEKS WITH JIM COLLISON SQUOOSH APP https://squoosh.app/ (compress and resize images) LINQ QR Code, Smart Business Card Libsyn (Liberated Syndication Podcast Hosting) Use the coupon code sopfree https://signup.libsyn.com/?promo_code=sopfree Podcasting Resources.com Dave's Podcast Editing Team

38m
Mar 14
7 Tips Podcaster Can Use From Radio with Neil Heldley

When Neil Hedley emailed me letting me know he would be going through my town and could he buy me dinner I jumped at the chance to hang out with a listener. I had no idea at the time that Neil: Had exclusively done morning shows ever since, including six #1-rated shows in different markets in the US and Canada. Sprinkled among those years is time as a stand-up comic, singer, restaurateur, bestselling author, college professor, world record holder (that's a fun story), and a pile of other goodies including running KNOPP STUDIOS and hosting THE VOICE INSIDE MY HED /the-voice-in-my-hed.captivate.fm (get it Hedley? Voice in my Hed...) The more we talked, the more I thought I should have him on the show.  THE TIPS: 1 .Tighten Up 2. Rules can Help 3. Ums are normal 4. Every word matters 5. Learn how to Tease 6. Set a Benchmark for your podcast 7. Talk to one person Check out Neil at https://knoppstudios.com/ where he has combined all of these past lives into a venture to you be a better content creator. JOIN THE SCHOOL OF PODCASTING * When you join the School of Podcasting you can quit worrying about: *   * Are people going to listen to me? (Yes, cause I'll show you how to see what they want). *   * Am I going to sound stupid? (No, as I'll show you the magic of editing) *   * It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  *   * I don't anything about this technology (You said the same thing about driving).  *   * GET ACCESS TO: * Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  * Join worry-free with a 30-day money-back guarantee  *   * Go to WWW.SCHOOLOFPODCASTING.COM/START https://www.schoolofpodcasting.com/start MENTIONED IN THIS EPISODE Descript Software The Author Inside You (Promo) Seven Habits of Highly Effective People https://amzn.to/35wk8pj What Was That Like Podcast? (Great Tease) Northeast Ohio Podcasters Meetup Buy Dave a Coffee Profit From Your Podcast Book WHERE I WILL BE Spark Podcast Conference March 7-8 (Nashville) NRB Nashville 8-11 (speaking) Podcast Movement Evolutions March 23-26 Podfest Multimedia Expo https://podfestexpo.com/  May 26-29 Orlando (speaking) This is episode 817 of the School of Podcasting you can get the back episode by subscribing/following in  Apple - Spotify - Google - Amazon This podcast is part of the Power of Podcasting Network

48m
Mar 07
What Are You Doing to Grow Your Podcast (and is it working)?

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I gave you 30 Strategies to Grow Your Audience. (Episode 727) In this episode I get to hear YOUR ideas, and share some "outside the box" ideas I found on Facebook.  JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START MENTIONED IN THIS EPISODE LINQ "Smart Business Card" and "linktree" type service with stats. (here is an example - www.powerofpodcasting.com) Ingles Podcast https://www.inglespodcast.com/ - Promo PARTICIPANTS Brandon from Start 100K Scott from What Was That Like? Kim from The Pharmacist's Voice Mark from the History of North America Heater from Watching Netflix Without You Spencer from The Recovery Show Shane from the Tourpreneur Show Jedrzej from the Content Machine Fred from the Podcast Reporter Joe from the 222 Paranormal Podcast Dad from the Dad Joke King Podcast QUESTION OF THE MONTH I need your answer by 3/25/22 We love podcasting, but there are peaks and valleys. What keeps you going when your podcast isn't growing? Be sure to mention your website and a little bit about your show. Go to www.schoolofpodcasting.com/question SUBSCRIBE/FOLLOW THE SHOW https://www.schoolofpodcasting.com/subscribe WON'T MORE TIPS? Check out my newsletter with additional podcast insights www.schoolofpodcasting.com/newsletter

44m
Feb 28
Tuning Into Your Listeners - So You Can Fascinate Them with Focused Content

I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of it. The Red Thread represents the path back to where you first started. By remembering what it was like when you first started in your niche, you can better understand your audience who is right where you started. The red thread is your path to success. When you can explain your podcast in a way that resonates with your audience.  Sometimes you need to address the "wrong" questions your audience is asking so you can get their attention and provide focused content that points them in the right direction and positions you as a trusted source of content.    I'm also going to talk about focus. This is inspired by the book Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power https://amzn.to/3LJ8EyZ by Ken Davis. I feel this goes along well with the other book. JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  GET ACCESS TO: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START MENTIONED IN THIS EPISODE Find Your Red Thread: Make Your Big Ideas Irresistible https://amzn.to/3GXopPn Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power https://amzn.to/3LJ8EyZ by Ken Davis. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change OUT ON THE WIRE: THE STORYTELLING SECRETS OF THE NEW MASTERS OF RADIO https://amzn.to/33FTLwk Transom.org School of Podcasting

27m
Feb 21
How to Record a Great Podcast Trailer That Energizes Your Audience

A trailer has many pros from a creative standpoint. IT forces you to identify WHO you are talking to and what can you say to get them to listen to your podcast.  For me, a trailer is 30,60, 90 seconds. When you mark your episode as a trailer it is stuck at the top of your show in Amazon, Spotify, and Apple. Some podcasts do trailer episodes that are 2-5 minutes long. As always in podcasting, there are no set rules. IN THIS EPISODE The different types of trailers When do you know if your trailer is good? What do you say in a trailer? Where do you post this? How do you use it? MENTIONED IN THIS SHOW My Spouse Has Dementia Love Thy Lawyer https://www.lovethylawyer.com/ Your Podcast Consultant Branden Ushio at the Geek Nerd Network Ask the Podcast Coach Episode 380 Big Seance Podcast https://bigseance.com/ (Trailer by Music Radio Creative) The Trojan Horse Affair QUESTION OF THE MONTH (Deadline /25/22) Podcast Promo Show  Cooler Websites (Domain and Web Hosting) 14:04: Join the School of Podcasting  The Voice in My Head (Neil Hed)

50m
Feb 14
What Do I Do of This Horrible Audio From My Boring Podcast Guest?

You are going through the file of the interview you did a week ago and you notice: 1. The audio of the audience sounds horrible. 2. The guest is boring.  Today I showcase some tools that can help you save the audio, but only you can save the boring.  JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start QUESTION OF THE MONTH What Are You Doing to Grow Your Audience (and is it working)? Go to schoolofpodcasting.com/question to answer PODCASTS CAN'T BE CANCELLED CHECK OUT THE ARTICLE I PUBLISHED on Medium. MENTIONED IN THIS EPISODE: ULTIMATE GUIDE TO INTERVIEWS EPISODE MY SPOUSE HAS DEMENTIA PODLAND NEWS THE ULTIMATE GUIDE TO PODCAST INTERVIEWS https://www.schoolofpodcasting.com/interviewtips DESCRIPT SOFTWARE with new Studio Sounds KRISP (silence your noisy environment) PODINBOX https://www.podinbox.com/ - It's like SPEAKPIPE on Steroids. HELLO NEXT /hellonext.co and FRILL https://frill.co/ Roadmap Tools (could be used by your audience to vote on episode topics) PODPAGE http://www.trypodpage.com - New Social Sharting and Guest Tools LIBSYN 5 - Has new Snippets tools to make show notes easier. CAPTIVATE has introduced dynamic show descriptions, and enhanced its dynamic content tool. BUY ME A COFFEE - Receive payments OTTER.AI is a transcript tool I use for editing and for finding pull quotes. PODCAST INDEX https://podcastindex.org/ Indie Podcast Directory THREE'S COMPANY CLIPSCRIBE - Cool Social Videos Quickly DOPESICK https://youtu.be/EzrLrUG2QVk on Hulu AMEND https://youtu.be/1S01VszVIt0 on Netflix WAP https://youtu.be/-GAIe9DNFcc - Cardi B Lyric Video Waiting for the World To Change TIPS TO GROW YOUR DOWNLOADS This podcast is part of the POWER OF PODCASTING NETWORK.

51m
Feb 07
Growing Your Downloads 15 Minutes a Day- Growing Your Show Kevin Chemidlin

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take. Kevin started his first podcast Philly Who? Then quit his day job. So how did he turns things around to the point of making six figures? He stopped and took time to learn what works, and then give it to the audience. MENTIONED IN THIS EPISODE QUESTION OF THE MONTH CONTRIBUTORS When looking at a new podcast in an app, what catches your eye? The artwork and description often came into play along with the episode titles, but what really counts is the first few minutes of your show.  Grow the Show http://www.growtheshow.com Brandon from Start 100K Erik from Raising Financial Freedom Heater from Watching Netflix Without You Scott from What Was That Like? Kim from The Pharmacist's Voice Mark from the History of North America FEBRUARY QUESTION OF THE MONTH As we talked about growing your show today, what have you been doing to grow your audience, and do you think it's working? Answer it at www.schoolofpodcasting.com/question. I need your answer by 2/25/22  KEVIN'S INTERVIEW TOPICS 02:24 Discovering Grow the Show 03:37 What Inspired Philly Who? 04:37 Kevin Quit His Day Job 06:00 Things Got Scary 06:46 1000 Downloads Per Episode 07:22 Sharpening Your Axe 07:54 Multiple Streams of Income 10:47 Laser-Focused Criteria 11:10 Six-Figure Salary 11:45 Sponsorship Tips 13:07 Niche Down 17:12 Most Broad Success Started With a Niche 18:08 Kevin Shut Down a Profitable Show 19:19 TDE Targeted Daily Engagement 20:48 The Baked in Strategies That Don't Work 22:15 ENGAGEMENT 26:49 Get More Specific 27:38 Go To Where Your Audience Is 29:37 Build Relationships 30:59 Kevin's Program JANUARY QUESTION OF THE MONTH: WHAT TRIGGERS SUBSCRIPTIONS? 33:28 Question of the Month 33:52 Brandon Start 100K 36:27 Heather -Watching Netflix Without You 38:47 The Lost Sheep Has Been Found! 41:11 Scott: What Was That Like 44:07 Kim: The Pharmacist's Voice 47:37 Eric: Raising Financial Freedom 48:47 Mark: The History of North America 50:16 Dave: School of Podcasting FEBRUARY QUESTION OF THE MONTH 51:43 February Question of the Month 53:18 Quick Libsyn Update START YOUR PODCAST TODAY JOIN THE SCHOOL OF PODCASTING and start your podcast in the right direction with access to step-by-step tutorials, live group coaching, 1 on 1 coaching, a private mastermind, and a lack of fear of sounding unprofessional or buying the wrong equipment.  Need more? There is even a 30-day money-back guarantee.  schoolofpodcasting.com/join

57m
Jan 31
How to Feel More Comfortable Recording a Solo Podcast Episode

Are you one of those people who has thought about doing a solo episode where you open the microphone and talk directly to your audience, but can't overcome how uncomfortable you feel trying it? This show is for you. We also talk about understanding the different roles when you are doing a solo show, an interview, appearing on a panel. JOIN THE SCHOOL OF PODCASTING Quit worrying about sounding bad, spending too much money on equipment you don't need. At the School of Podcasting, you get access to step by step tutorials, a private mastermind group (filled with brilliant podcasting minds) and group coaching as well as one on one coaching. Sign up today at www.schoolofpodcasting.com/start THE ADVANTAGE OF A SOLO EPISODE Solo podcast episodes have their advantages: __ __ THE HURDLES OF SOLO PODCASTS __ __ TIPS 1. Embrace the Weirdness 2. You Don't Have An Audience (yet) 3. Talk to One Person 4. Answer the question from the invisible person 5. Record it with the thought of never using it. - Just a Sound test  6. Script Your Show 7. Throw Out the Grammar 8. Be yourself and just up your natural voice QUESTION OF THE MONTH SUBMISSIONS I need your answer by 1/28/22 see www.schoolofpodcasting.com/question for more information Full notes at schoolofpodcasting.com/811

39m
Jan 24
Now Sure About Your Show? Don't Be Afraid To Ask Your Audience for Advice

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show.  Today I share a story on how I was ready to make sweeping changes to the PODCAST RODEO SHOW until I decided to open up a discussion with my audience. I was at one point thinking of shutting the podcast down. It turns out that ONE person who had ideas of changing the show was in the minority.  That doesn't mean their suggestion has no merit. I was reading Eric Nuzum's newsletter and he (of NPR experience) to 18 months to play with the format of their new show. With this in mind, I'm still doing my show, but I'm looking into implementing the things that my audience enjoys while aligning the show a bit more with my brand. I always say, "Your podcast is a recipe - not a statue."  QUESTION OF THE MONTH SUBMISSION When you are in an app and see a show you  should be listening to what inspires you to go further and potentially subscribe or follow. I need your answer by 1/28/22 Go to www.schoolofpodcasting.com/question MY NEW PAGE WITH AFFILIATE LINKS Check it out at www.schoolofpodcasting.com/support if you are a person that doesn't feel they would benefit from the School of Podcasting, but wants to support the show, I've now made it easy. JOIN THE SCHOOL OF PODCASTING When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to WWW.SCHOOLOFPODCASTING.COM/START PODCAST REWIND Too Many Podcasts Earn and Invest Love Thy Lawyer MENTIONED IN THIS EPISODE Affiliate Link Support Page Profit From Your Podcast Book Eric Nuzum Newsletter Jordan Harbinger Deals Page Podcast Rodeo Show Too Many Podcasts Earn and Invest Love Thy Lawyer School of Podcasting

34m
Jan 17