Voice Marketing with Emily Binder

Emily Binder

About

If it affects your business or your digital life, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini podcast about marketing and innovation. Three minutes, twice a week. Topics range from advertising to Alexa, fintech, branding, ecommerce, copywriting, product design, technology, customer experience, startups, and investing. About your host: Emily Binder is an entrepreneur, speaker, and strategist. She is the Founder of WealthVoice and Beetle Moment Marketing. Twitter: @emilybinder. Hear it on your podcast app or Alexa Flash Briefing (search your Alexa app or Amazon.com for "Voice Marketing with Emily Binder"). Subscribe free, hear past episodes, and leave a review at emilybinder.com/briefing. Awards: Project Voice 2019 Flash Briefing of the Year - Finalist.

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Available on

Community

684 episodes

Sell the Problem You Solve, Not the Product You Have

"Sell the problem you solve, not the product you have." See tweet from J Cornelius https://twitter.com/ninelabs/status/1556682110232133635 at Nine Labs (great UX design firm in Atlanta) http://www.ninelabs.com/. YOUR CHALLENGE THIS WEEK is to stop yourself every time you begin an email, social post, sales pitch, or conversation with the words "I" or "we". In describing your work, force yourself to make the word "you" the subject of the sentence instead of "I" or "we". Doing this will probably 2X YOUR ENGAGEMENT. Tweet me and let me know it goes after trying it for 7 days: @emilybinder. https://twitter.com/emilybinder EXAMPLES AND ACCOUNTS MENTIONED: __ __ Subscribe to "Voice Marketing with Emily Binder" on Alexa Flash Briefing https://www.amazon.com/Beetle-Moment-Marketing-Flash-Briefing/dp/B07DLY9Y2T/: 1) Enable the Skill at the link above 2) Say, "Alexa, Flash Briefing." Subscribe anywhere you get your podcasts, or leave a rating or review on Spotify, Apple, or Alexa at the easy button links here: emilybinder.com/podcast https://emilybinder.com/flash-briefing/ * Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy https://acast.com/privacy for more information.

4m
Aug 15
The Fat Mirror at The Big Easy + Future Proof Festival

If women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it comes to buying or deciding. Your challenge: identify the skinny mirror for YOUR business. Join me at Future Proof Festival https://futureproof.advisorcircle.com/, the SXSW of Wealth September 11-14, 2022 in Huntington Beach, CA. It is going to be bananas. Watch a preview clip on YouTube: An In Depth Interview with Emily Binder - Future Proof https://youtu.be/2lKONzkek38 Fintech, financial advisory, wealth management, culture, impact, tech, music. Big Boi and Fitz and the Tantrums performing. Live taping of The Compound and Friends, live podcast recording of Animal Spirits and more top shows in business, markets, finance. 30-minute panels with no fluff. No pay-to-play. About diversity. TICKETS AND SPEAKER LINEUP AT FUTURERPROOFFEST.COM https://futureproof.advisorcircle.com/. P.S. Check out Advisor Circle's Creative Director Tony Concep's visual world of art on Instagram to get a feel. The speaker art and promo branding is unique: @futureproofac on IG https://www.instagram.com/futureproofac/. #futureproofac * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Aug 05
How Long Should a Podcast Be?

Expand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. MINI-PODCASTS should be about 3-5 minutes for a solo speaker (like this show). For most INTERVIEW PODCASTS, the sweet spot for episode length is 20-40 minutes. Survey stats: In a recent podcast discoverability and listening habits survey, 18.8% of respondents said they “feel put off by shorter episodes of 15 minutes or less”, whilst 32% said they “feel put off by longer episodes of an hour or more”. Source: The Podcast Host - How Long Should a Podcast Be? https://www.thepodcasthost.com/planning/podcast-episode-length/ Tweet me @emilybinder https://twitter.com/emilybinder and let me know YOUR FAVORITE PODCAST LENGTH. Mistake to avoid: a long or unappealing intro (especially for shorter shows). If you are using stock music for your podcast intro/outro, stop! It's like borrowing a clipart logo from Google Images. You risk having matching music as another show. This hurts brand perception. Level up with custom sonic branding: We compose your custom podcast music at WealthVoice, whether you're a customer or not: REQUEST A CUSTOM SONIC BRANDING QUOTE and hear sample music https://wealthvoice.ai/sonic-branding/. Subscribe free to this show on your podcast app and as an Alexa Flash Briefing: emilybinder.com/podcast https://emilybinder.com/flash-briefing/. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
Jul 25
How to Turn Your Blog Post into a Mini-Podcast

Your blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our latest blog post into a WealthVoice (a mini-podcast shared on Alexa). The blog post: 3 Charts: 2022 Stats on Voice Assistant Use, Smart Speakers, and Podcast Listening Devices https://wealthvoice.ai/blog/voice-marketing/3-charts-2022-voice-stats/ Try it and get voice updates (about once a month): 1) ENABLE WEALTHVOICE ON ALEXA (Quick Link) https://alexa-skills.amazon.com/apis/custom/skills/amzn1.ask.skill.93649b05-85c1-4143-abec-44daa37d0530/launch and get hands-free updates on voice marketing. 2) Say: "Alexa, open WealthVoice." Or one-shot phrase to skip to the briefing: "Alexa, ask WealthVoice for the update." Check out how others are using Alexa Skills for content marketing, and get voice marketing ideas and tips: @WealthVoiceAI on Instagram https://www.instagram.com/wealthvoiceai/. Set up your HANDS-FREE HOMEPAGE and mini-podcasts: Request a demo at WealthVoice.ai (where you manage your custom Alexa Skill). https://wealthvoice.ai/ * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
Jul 15
Radio Shack Ad from 1991 - Why It's Optimistic for Inflation

Here's a reason you should feel optimistic in regards to INFLATION over the long term: Inflation was at 8.58% in May 2022 (via YCharts inflation data https://ycharts.com/indicators/us_inflation_rate). This Radio Shack ad from 1991 has 15 electronic devices https://www.huffpost.com/entry/radio-shack-ad_b_4612973, 13 of which you essentially have today in a single device in your pocket (your smartphone). A new iPhone today costs about $1000. The Echo Show 5 (Amazon Alexa smart speaker) https://amzn.to/3nOyLK4 is normally $84.99, but today it's selling for $34.99 (grab one here because that's a STEAL https://amzn.to/3nOyLK4). This device does most of the same things, and in ways, it does even more because it's powered by Alexa / AI and is voice-controlled. The cost of the computer alone in 1991 was $1599. $1,599 in 1991 is worth $3,431.58 today. This is Moore's Law at play, and it's also reason for hope. See my tweets with graphics explaining this: Everything from this 1991 Radio Shack ad you can now do with your phone. https://twitter.com/emilybinder/status/1545439415014756354 * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Jul 08
Not Buying It Means You're Already Paying for It

A story about my friend whose team didn't want to pay for a $110,000/year software tool that would save them from needing at least one more employee. Are you being pennywise and pound foolish when evaluating tools for your business? Charlie Munger is one of the most prolific investors in history, in terms of both financial returns and imparted wisdom. His ideas: These Mungerisms and apply to your marketing. Resources: Book: Poor Charlie's Almanack (foreword by Warren Buffett) https://amzn.to/39Wyy4g YouTube summary of Munger's Mental Models (18 minute video) https://youtu.be/ywyQ_eNNCJU * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Jun 30
You Should Read Your Blog Aloud: Spoken Word Audio Up 40%

Spoken word audio listening is up 40% in the past seven years, and up 8% year over year, with the share of time spent listening to spoken word audio reaching 28% of time spent with all audio. Via Edison Research Smart Audio Report 2021 - stats here https://www.npr.org/about-npr/1054818239/new-report-from-npr-edison-research-shows-growth-in-spoken-word-audio According to Edison Research VP Megan Lazovick: "While the growth in listening is really astounding, what stands out from this research is the use of spoken word audio for intrapersonal needs. The young listeners I spoke with turn to spoken word audio for help navigating life's problems, making meaningful connection, and discovering new points of view - spoken word is, for some, an antidote to a superficial social media world." Real world example: Financial advisor Brian Plain makes his BLOG POSTS INTO SPOKEN WORD AUDIO, available as a podcast and with the audio player embedded at the top of every post. See it here: Why now is the time to take your financial temperature https://www.brianplain.com/blog/why-now-is-the-time-to-take-your-financial-temperature -- or tap in and hear Brian's blog post on Spotify show Brian Plain's Audio Articles https://open.spotify.com/episode/1iotLqSpbvGSW6zdWSKGb3?si=3ab89ed526b94061. Simple works (retweet this idea https://twitter.com/emilybinder/status/1541461615249342467). Do this with your blog! Bonus level up: sync your audio blog/podcast RSS feed to WealthVoice to create your custom Alexa Skill, which is your hands-free homepage. Request a demo https://wealthvoice.ai/. BOOK A CALL: EMILYBINDER.COM/CALL Want help with your marketing or setting up audio for your blog? Book a 1-hour marketing consultation with me: https://emilybinder.com/call/ https://emilybinder.com/call/ * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Jun 27
74% of Friendships Can End Over $500

Friendship + money = problems. Watch my new video with Brittney Castro, CFP: DON’T LET MONEY RUIN YOUR FRIENDSHIPS https://youtu.be/5hh7BITmqyg "One of the craziest things the survey found was how little was required to end a friendship. Almost three-quarters of respondents said they would end a friendship over $500 — and 40% said they would end one if the dispute was just $100." Bank of America (BAC) commissioned a survey of 1,000 nationally representative respondents in 2017: "Money was cited as the fourth largest cause of stress in friendships after jealousy, gossip, and disagreements, and not something people like to talk about with friends. According to the data, the only thing people enjoy talking about less, apparently, is personal hygiene. 53% of people said they’d seen a friendship end over money, a fact that led 77% of respondents in the survey to believe that an IOU is harmful to a friendship." Source: New data shows how much money it takes to ruin a friendship - Yahoo Finance https://finance.yahoo.com/news/new-data-shows-money-takes-ruin-friendship-141521065.html Rate, review, and subscribe free to this podcast wherever you listen (including Alexa Flash Briefing): Voice Marketing with Emily Binder mini podcast and Alexa Flash Briefing https://emilybinder.com/flash-briefing/ Book a marketing consultation with me (30 or 60 minutes): https://emilybinder.com/call https://emilybinder.com/call * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Jun 14
Why You Get Fired

What is the number one reason clients fire financial advisors? A lack of communication (see tweet https://twitter.com/emilybinder/status/1529838956183007234). 85% of survey respondents cited this. Data from YCharts and Kitces https://www.kitces.com/blog/client-communication-matrix-report-personalization-ycharts-sean-brown-frequency-style-channel/: "YCharts asked more than 650 people, all working with a financial advisor or planner, what they expect when interacting with their advisor and which aspects of communication could be improved. Download the full report here from YCharts https://go.ycharts.com/client-communications-survey-download." Props to Snappy Kraken's email with subject line: "You're Fired" which tipped me off to this study. (Launch Snappy Kraken on WealthVoice - Alexa Quick Link - to hear weekly marketing tips and updates https://alexa-skills.amazon.com/apis/custom/skills/amzn1.ask.skill.27f2b533-b10a-4377-8e97-fa00bb7695e1/launch.) I'm off to Wealth Management EDGE - follow along on Twitter: https://twitter.com/emilybinder and Instagram @wealthvoiceai https://www.instagram.com/wealthvoiceai/. This show will be back in about a week. Get this show as a podcast or Alexa Flash Briefing here https://emilybinder.com/flash-briefing/. OG content: learn more about why I love Flash Briefing in this slightly embarrassing quality video https://youtu.be/bIX-vm_mi0U - it's the best hands-free place to get news and mini podcasts. Try it: Enable Voice Marketing with Emily Binder on Alexa Flash Briefing here https://www.amazon.com/dp/B07DLY9Y2T/ then say "Alexa, Flash Briefing." * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Jun 01
Always Show Your Hands - Body Language Tips for Video

Hidden hands make you look less trustworthy. Here are some tips for showing your hands to signal trustworthiness on video, Zoom, or when presenting. We're evolutionarily wired to distrust someone when we can't see their hands. If you missed it: how you can improve first impressions by mastering your tone of voice (part of body language) in this episode: https://open.spotify.com/episode/0NSwL8eyxKckj9d95XGJXU?si=25ca92670cdd47b2 from April 19, 2022. LISTEN FOR A 10% OFF PROMO CODE to book a consultation with me at emilybinder.com/call https://emilybinder.com/voice-marketing/call/ The 7-38-55 rule https://twitter.com/WealthVoiceAI/status/1529533017118720000 indicates that only 7% of all communication is done through verbal communication (the actual words), whereas the nonverbal component of our daily communication, such as tonality of voice and body language, make up 38% and 55% respectively. Vanessa Van Edwards gives great presentation tips on YouTube: 7 Powerful Hand Gestures You Should Be Using https://youtu.be/zn2iRG7bI2I?t=118 * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
May 26
5 Tools and Process to Make Your Short Podcast or Flash Briefing

Tools I use to make this mini pod (not sponsored): 1) Evernote: Jot down ideas for podcast topics. Use bullet points. Research a couple stats or add a story later. Put your script or outline then do at least two takes to distill the information. 2) Microphone: Shop my podcast microphone Amazon Idea List here https://a.co/bLG3btB. Watch my review and podcast gear setup: Video: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL Setup https://youtu.be/sB3d-KllUP0 3) GarageBand or Audacity (both free) 4) Podcast host: I like Acast. Promo: Get a $25 Amazon gift card when you sign up for a year of podcast hosting with Acast Open’s Influencer Plan here https://beetlemoment.com/acast. 5) Audiogram tool: I use GetAudiogram.com https://getaudiogram.com/ - thanks Neal. Book a marketing consultation: emilybinder.com/call https://emilybinder.com/voice-marketing/call/. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

5m
May 17
How to Have a 100% Success Rate in Online Dating: Voice Memos

We have 3,633 emojis available to us because we're trying so hard to inject meaning, tone, and body language into text based communication. Hear a true story of my friend's 100% success rate in online dating by sending voice memos on Hinge. Plus, the research behind why you should opt for phone or video over email or text when looking for deeper connection and avoiding misunderstandings. Enjoy this show? Leave a review on your podcast app - links here: https://emilybinder.com/flash-briefing/ https://emilybinder.com/flash-briefing/. Shout to the Asana https://app.asana.com/ product team for adding easy voice note uploads with transcription. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
May 13
Your Perfect Elevator Pitch: Two Tips

Two tips to distill your product or service into a 30-second elevator pitch. Don't monologue! Find out why a shorter explanation is more effective than a long one when it comes to making your pitch more conversational. Bonus tip: use a unique phrase that is informative yet incites curiosity, such as "muscle confusion" or "embedded finance" or "hands-free homepage." Enable this podcast as an Alexa Flash Briefing: Enable "Voice Marketing with Emily Binder" then say "Alexa, Flash Briefing." https://www.amazon.com/dp/B07DLY9Y2TListen for a 10% off promo code valid this month to book a marketing consultation with me at emilybinder.com/call https://emilybinder.com/voice-marketing/call/. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Apr 29
3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder

In this special episode, my brother explains the difference between tone, pitch, and inflection to help you improve your voice. In 2017, Yale did a study that confirmed that your voice can change your life https://insights.som.yale.edu/insights/listeners-glean-emotions-better-from-voice-only-communications. They found that what makes you believe someone, like someone, and trust someone is the sound of their voice. Last episode we talked about THE 7-38-55 RULE (LISTEN HERE): only 7% of all communication is done through verbal communication https://open.spotify.com/episode/6hgIXKtiSEOBD1Aj7ZIYNx?si=ey9YObhcRDylHDyYxmqLdw (the words), whereas the nonverbal component, such as tonality of our voice and body language, comprise 38% and 55% respectively. Three tips to improve your voice: __ __ About the guest: David Binder https://www.davidbinder.net/ joined the Detroit Symphony Orchestra as Second Trombone in September 2015 and also regularly performs with the Chicago Symphony Orchestra, the Grand Teton Music Festival, the Detroit Chamber Winds and Strings, and Music of the Baroque (Chicago). He previously served as Co-Principal Trombone of the Finnish National Opera in Helsinki, Finland for three seasons. Since 2020, David is the founder and chief audio engineer Prestige Recording Services, a professional audio and video recording production company https://www.prestigerecordingservices.com/. More at davidbinder.net https://www.davidbinder.net/. Subscribe free / rate and review this podcast: https://emilybinder.com/flash-briefing/ https://emilybinder.com/flash-briefing/ * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
Apr 19
The 7-38-55 Rule for Better First Impressions

What's the most important component in making a good first impression? It's not just about saying the right words. your tone of voice and body language actually matter MUCH more. According to the 7-38-55 formula, nearly 40% of a person’s attitude is conveyed vocally through tone and inflection. Mentioned: 1) My conversation with NYT bestselling author of popular investing psychology book "The Behavioral Investor" https://amzn.to/3KHPKI0, Daniel Crosby, Ph.D about why we don't like the sound of our own voice: EMILY BINDER - THE FUTURE OF VOICE - STANDARD DEVIATIONS PODCAST EPISODE 113 https://open.spotify.com/episode/7aeBe55GOMxmrbRchZt2GJ?si=510511ef97034b9e. 2) YouTube video with tips about mastering the sound of your voice from classically trained opera singer Audrey Coyne: Opera Singer TRICKS to Have a MORE Attractive Voice https://youtu.be/sJsgL5vmtqw. Subscribe free to this podcast wherever you listen or as an Alexa Flash Briefing: emilybinder.com/podcast https://emilybinder.com/flash-briefing/. Gear I recommend for a great sounding podcast: microphone: Shure SM7B complete setup (Amazon Idea List) https://a.co/bLG3btB. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

5m
Apr 14
The Perfect Length for a Podcast

What is the perfect length for a podcast? Audience attention span in general is anywhere from 7 minutes to 20 minutes, but rarely more. The 7-minute attention span stat (for any medium, including a speech) comes from https://amzn.to/3KciOXS. However, according to WeEditPodcasts, the attention we give podcasts is like the attention we give lectures, which is about 20 minutes https://www.weeditpodcasts.com/what-is-the-optimal-length-for-a-podcast/. Plus, hear results of a poll conducted amongst you (my listeners) about the length of this show. (Got it, you don't love 1-minute episodes.) Join me at Jolt Conference in May: "One of the Best Financial Advisor Conferences to Choose from in 2022" via Michael Kitces https://www.kitces.com/blog/2022-best-financial-advisor-conferences-community-deep-learning-topical-ce/. At Jolt: learn how to build and engage your audience at "Modern Strategies for Maximum Reach and Impact" on 5/5. I’ll be speaking alongside some of the best in marketing and voice. My panel includes Taylor Schulte, CFP®, Alex Cavalieri, Matt Halloran, Influence Accelerator, and David Armstrong. Stacked. Listen for a promo code to register at joltconference.com https://joltconference.com/! May 4-6, 2022 in Las Vegas. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
Apr 05
The Realist

The pessimist complains about the wind... * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

43s
Mar 31
From the Pampers to the Depends: How to Build a Successful Brand Longterm

Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. This marketing strategy applies for a low cost item like a Big Mac and fries. But it’s 300x more important for a CONSIDERED PURCHASE (like hiring a financial advisor or buying a car or house). Hear how Ritholtz Wealth Management https://beetlemoment.com/voicefirst-today/2019/1/9/case-study-ritholtz-wealth-management-voice-marketing-strategy became the most successful marketers in finserv without advertising. Check out the new blog post: From the Pampers to the Depends: Content Marketing + Time = Brand Success https://emilybinder.com/marketing/branding-pampers-to-depends/. Get email updates: emilybinder.com/email https://emilybinder.com/email/ * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
Mar 22
Don't Beware the Ides of March or a 12% YTD Market Drop

Today is day 50 of the trading year 2022. Here's the real history behind the Ides of March (March 15). Here's Ryan Detrick's tweet about the history of day 50 https://twitter.com/RyanDetrick/status/1503543407288987652 (U.S. markets only down more than 12% in three other year, but there is good news the rest of those years). * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Mar 15
I Love Gen X Men - Spotify for Podcasters DEEP Data

Spotify for Podcasters offers unprecedented insights into who's listening to your show. Find out you audience's age, gender, location, and music preferences. Here's what I learned about you (Spotify listeners of this show). Check out the visual charts in this LinkedIn post https://www.linkedin.com/posts/emilybinder_home-jolt-conference-activity-6904167502255841280-gqio. See your own podcast analytics at https://podcasters.spotify.com/ https://podcasters.spotify.com/. Want to join me at ""One of the Best Financial Advisor Conferences to Choose from in 2022" according to Michael Kitces? Las Vegas: May 4-6, 2022: Register at joltconference.com https://joltconference.com/. Listen for the JOLT CONFERENCE PROMO CODE! Thanks to Robert Sofia and Cici Prsha from Snappy Kraken https://snappykraken.com/ for organizing. Enjoy this show? Rate/review/subscribe free to Voice Marketing with Emily Binder wherever you listen (podcast app or Alexa Flash Briefing): emilybinder.com/podcast https://emilybinder.com/flash-briefing/ * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

4m
Mar 07
46 Million B2B Decision Makers. When to Market Yourself - LinkedIn Tips

I can't believe I was forgetting to do this. You are not the field of dreams and neither am I. So remind people of the value you have to offer them. Call it selling, but it's really marketing -- and as Seth Godin says, marketing is good. Here's how you can use LinkedIn in particular for B2B and personal brand marketing without coming off salesy. Plus, my top tip to keep your LinkedIn feed and experience spam-free: check out my blog post about LinkedIn privacy settings you can use to eliminate spam requests https://emilybinder.com/marketing/social-media/linkedin-privacy-tips/ and save your finite attention and decision making energy. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

6m
Mar 03
Two Frogs Drowning in Milk (Fable from The Slight Edge)

What you can learn from the Russian fable about two frogs drowning in milk. Find out how it applies to content marketing, namely whether you're positive or negative. "The second frog refused to give up. He continued paddling in the same tiny circle, over and over, hoping against hope for a miracle..." Check out by Jeff Olson https://amzn.to/3p3tHm8, a book about small, repeated habits compounding over time for good or bad. Shout to Leanna Haakons for the book recommendation (follow Leanna on Instagram @leanna_hawk https://www.instagram.com/leanna_hawk/). Enjoying this show? Please leave a quick star rating on Spotify (go to the "Voice Marketing with Emily Binder" podcast page https://open.spotify.com/show/1OIm6luTnCphaqIkDq7bkJ?si=fdc396b07d0944b6 then tap the star icon above the Trailer) OR tap on a "Leave a review" button for Apple Podcasts or Amazon Alexa here: https://emilybinder.com/flash-briefing/ https://emilybinder.com/flash-briefing/. Thanks! * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Feb 22
An Audio-Native Future: You Need Sonic Branding (Announcement!)

In a world that is increasingly audio-native, what do you sound like? How do people find you? if you have no sound, you're inaudible - which is like being invisible today. Exciting announcement to make this easier than ever: at WealthVoice we are now offering custom sonic branding. Request yours at wealthvoice.ai/sonic-branding https://wealthvoice.ai/sonic-branding/. Fun quiz: you just heard the new WealthVoice audio logo. Tweet me @emilybinder https://twitter.com/emilybinder if you can guess the TV show's opening credits that served as one of our inspirations for musical instruments. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Feb 11
Evidence Driven Marketing with Logos (Part 3 of 3)

A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle (we previously covered Ethos marketing (listen here for credibility) https://open.spotify.com/episode/5ISzW15ezmBtjf2OLKCPwB?si=f893703fad8540d2 and Pathos marketing (listen here for emotional appeal) https://open.spotify.com/episode/4rw5OGbkOflbqc9RWoaopM?si=401bb04e05c84b18 in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd market this podcast to a new listener using the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears. And on that note, thank you for listening! I appreciate your ears and your time. Subscribe free wherever you get your podcasts or Alexa Flash Briefing and rate / review this show in a single click here: Voice Marketing with Emily Binder - subscribe and review: emilybinder.com/podcast https://emilybinder.com/flash-briefing/. -Emily * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

5m
Feb 07
Connect Emotionally to Build Trust - Pathos for Marketing (Part 2 of 3)

People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alexa Flash Briefing: https://emilybinder.com/podcast/ https://emilybinder.com/flash-briefing/ ... audio updated * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Jan 28
5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. https://amzn.to/3KtAuP9 Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast https://emilybinder.com/flash-briefing/. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Jan 20
You Hear Faster Than You See: Why You Need Sonic Branding

Logos aren't just visual, they're audio too. As voice becomes more important for our interactions with technology and brands, you need to establish a sonic identity to have a table stakes brand presence in any voice marketing (such as a podcast, YouTube presence, Alexa Skill, etc.) Here's why you need sonic branding and what it's all about. Video mentioned: 1-Minute Summary: THX Deep Note - Famous Sonic Branding https://youtu.be/Qvdo7RXJaAk. Instagram clip example: hear 5 seconds of custom sonic branding that WealthVoice created for Wipfli Financial https://www.instagram.com/p/CP64J3-IeF9/. Request a demo for WealthVoice to launch your voice marketing https://wealthvoice.ai/ with a custom Alexa skill and your original sonic branding or audio logo. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

5m
Jan 12
Spinach in My Teeth + Tips for Your Podcast Trailer

If you see something, say something. :) Watch my Shure SM7B podcast microphone setup review VIDEO https://youtu.be/sB3d-KllUP0. Consultation: Book a call with me to get help with your podcast https://emilybinder.com/voice-marketing/call/ trailer or any marketing challenge you're facing. Here are my client testimonials and case studies from Beetle Moment Marketing https://beetlemoment.com/clients. Microphone products mentioned: Shure SM7B with Cloudlifter and Scarlett Focusrite - shop the simple Amazon Idea List https://www.amazon.com/ideas/amzn1.account.AEKQD45BXTSYZNBJY7R4UAL55M2Q/2GD0ATTO5NPUY?ltclid=64d1ea47-8e64-44b6-8c37-7f5a944f8d94. Thank you Daniel Hill for the tip about the trailer that was in mono (now fixed!) * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Jan 10
Trailer

In under five minutes twice a week, this show will give you insights, news, and tips on marketing, communication, voice, and more. If it affects your business or your digital life, it's fair game. As the founder of WealthVoice https://wealthvoice.ai/, and the Chief Strategist at Beetle Moment Marketing https://beetlemoment.com/, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast http://emilybinde.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call http://emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

1m
Jan 10
Trailer 2022

In under five minutes twice a week, this show will give you insights, news, and tips on marketing, communication, voice, and more. If it affects your business or your digital life, it's fair game. As the founder of WealthVoice https://wealthvoice.ai/, and the Chief Strategist at Beetle Moment Marketing https://beetlemoment.com/, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast http://emilybinde.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call http://emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

1m
Jan 05