Rama Nama, Lord Rama's holy name, itself is a powerful chant and is hailed as the 'Taraka Mantra.' 'Taraka' refers to the one who helps to cross; the holy name 'Rama' is believed to help us cross the terrible ocean of 'Samsara,' the eternal cycle of birth and death. The Mantra 'Shri Rama Jaya Rama Jaya Jaya Rama' proclaims victory to Rama, and its chanting can destroy fear, provide courage and righteousness, help us navigate worldly life with dignity and honor, and bestow us with material and spiritual blessings.