My guest Kristina identified a need in the market (a “pain point” if you will) that inspired an idea for a product that could fill the gap.
In this episode, she shares her journey to identify, create, and bring this new product to market. Including all the ups, downs, pivots, and even what's coming up in the future.
I'm so excited for you to listen to this one.
I'll bet it's even a product you'll want to try!
Kristina is a creative product & marketing strategist with over 20 years of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses.
She’s worked with Williams-Sonoma, Pottery Barn Kids, and Sephora among many others.
She left her corporate life in Silicon Valley to attend the New School of Cooking.
In 2019, Kristina founded Make Bake, a CPG baking & food craft brand. Her patent-pending edible sugar sticker system created an entirely new product category and is a game changer for busy parents baking at home and professional bakers alike.
Make Bake edible vegan food & baking decoration stickers are sold in more than 150 independent retailers in the US & abroad.
Identify, Create & Bring A New Product To Market
You'll hear ...
- About Kristina's innovative product idea.
- How she validated her concept.
- The entire product development process.
- Why iteration is so important.
- A natural impulse we all have when we come up with an idea you should actually ignore!
- Why starting your business while still working a day job is a great idea.
- The crucial difference between market research and comparing your products to others.
- Tips to get wholesale accounts at trade shows.
- And tons more!
Listen to this conversation for the exact tips you need to hear to turn your handmade product ideas into actual products for sale!
Resources Mentioned
Kristina's Contact Links
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Instagram |
LinkedIn
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