Since the late 1990s, RaysWeather.com has provided local and reliable weather forecasts and data for High Country residents and guests. Five-golf ball days, snowman-o-meters, and fearless forecasts have become part of our local vocabulary, while benefiting from a weather forecast that is generated for the High Country, by a Boone-based small business.

The forecast area has grown over the years, with RaysWeather.com now providing services and hosting real-time weather data and webcam stations throughout Northwest North Carolina, Northeast Tennessee, and Southwest Virginia. Technology upgrades over the years have helped this highly-trafficked collection of weather websites move toward a new look, built around efficiency and an elevated end-user experience.

On this week's Mind Your Business, Ray'sWeather.com namesake and founder Ray Russell will discuss changes to his family of sites, what it means for the daily weather forecast seeker, and how a new structure for generating revenue will lead to more options for users.

Mind your Business is produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible each week by Appalachian Commercial Real Estate and sponsored in part by UNC Health Appalachian.