Blue Ridge Rising is an initiative of the Blue Ridge Parkway Foundation, the nonprofit fundraising partner for the Blue Ridge Parkway, to strengthen cross-jurisdictional relationships, foster economic development within the region’s gateway communities, and establish a unified regional voice.

On December 5-6, 2023, the Blue Ridge Rising Two-State Summit was held in Blowing Rock, bringing together key community members across the Parkway to further discuss how this important economic and recreational asset can be best utilized and preserved in the future.

On this week's Mind Your Business podcast, we get an overview of Blue Ridge Rising from Caroline Stahlschmidt, Senior Project Manager with Boone-based Destination by Design. We'll also hear about key take-aways from the summit, and what to expect moving forward with this important project.

Mind Your Business is produced each week by the Boone Area Chamber of Commerce, in partnership with Appalachian Commercial Real Estate and UNC Health Appalachian.