It always seems to be tourism season in the High Country!

While the summer months may provide the right climate for people to enjoy the outdoors at a more comfortable temperature, the winter sports season provides a similar chance to focus on outdoor recreation, only this time with a jacket, bibs, and comfy socks.

The North Carolina Ski Areas Association recently released its latest Economic Value Analysis, which captures the 2022-23 season. On this week's Mind Your Business, we visit with Kimberly Jochl, Vice President of Sugar Mountain Resort and President of the NC Ski Areas Association. We'll dive into the numbers that show the impact of the winter sports economy on the High Country's overall landscape. We'll also hear how the rise in participation during the COVID pandemic has brought along upgrades to infrastructure and technology that will support the industry for years to come.

Mind Your Business is produced weekly by the Boone Area Chamber of Commerce, in partnership with Appalachian Commercial Real Estate and UNC Health Appalachian.