Effective July 27, 2023, Appalachian Regional Heathcare System has changed its brand to UNC Health Appalachian. This move reflects efforts to align with UNC Health’s rebranding strategy.

On this special bonus episode of Mind Your Business, we speak with Chuck Mantooth, President/CEO of the newly named UNC Health Appalachian, about this branding transition and what it means for healthcare in the High Country.

While the community will begin to see the transition to the new logo beginning in October, it will take some time for the new brand to be updated in all places. This will happen in phases and items such as digital assets will change over quickly; however, larger scope projects like signage will gradually transition.

Mind your Business is produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible each week by Appalachian Commercial Real Estate and sponsored in part by Appalachian Regional Healthcare System.