‘Know your audience and communicate to as many people as you can, including disabled people’, says Sarah Brown Fraser on effective, accessible communication. That Sarah can whittle information down to valuable nuggets might be a consequence of her role as Head of Communications and Policy at the Activity Alliance. 

As our guest, Sarah is timely, with accessible and inclusive communications being a hot topic. How do we communicate effectively with a diverse audience via various methods: print, website, social media, video, web links, in-person and even emojis? Is there such a thing as a fully accessible comms? Sarah helps us with what we need to think about initially and how to adjust as we go along.

From Liverpool with aspirations to be a TV Presenter, Sarah has found her niche in communication. Before starting work, Sarah moved from Merseyside to London to study for a BA in Media Studies at the University of East London. It was the mid-90s, but she was the first student with a disability to do her course. She is also an Everton supporter.

Links

Activity Alliance

Sarah Brown Fraser LinkedIn

Business Disability Forum Inclusive Communications toolkit

Activity Alliance Effective Engagement Factsheets

UK Government Accessible Formats