Gift Biz Unwrapped

Sue Monhait

About

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key!

In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers.

You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here.

Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"

Have you started your business but it's not progressing as you had envisioned?

Are you confused about Etsy, Amazon Handmade and Shopify platforms?

What about email marketing and Facebook or Instagram ads for attracting sales?

There is so much to know it can be overwhelming and confusing.

I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream.

At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.

A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.

I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.

Available on

Community

546 episodes

418 – The Farewell Episode

Yes, you're not seeing things. This is the last episode of the Gift Biz Unwrapped podcast. Over these last 8 years and 545 episodes, we’ve covered every topic currently out there that applies to starting and growing a handmade product business. We’ve heard from amazing expert guests who didn’t hold back with their knowledge and expertise. We’ve also heard the experiences of small business owners just like you in all phases of development https://giftbizunwrapped.com/episodes/rahababy. Startups https://giftbizunwrapped.com/episodes/the-startup-story-of-little-rebels and established businesses alike have valuable stories to share. Lessons to learn from or points that bring us back to the basics that often get lost over years in business. ALL THIS GUIDANCE IS STILL ACCESSIBLE TO YOU ANYTIME … which is one of the beauties of podcasts. I’m proud of the library of content https://giftbizunwrapped.com/topics that’s been created here. Most of it is evergreen, meaning it stays relevant over time. That was my goal from the start - to build up this resource bank of knowledge for you. In this episode, I review everything available to you and how to access it all as you move forward. I WANT TO THANK YOU FOR BEING A LISTENER. Maybe you’ve just recently found this show, or you’ve been listening for years – I want you to know how much I appreciate and feel honored that you chose to spend time with me. You may be a coaching client, have purchased products from me, are part of The Breeze, or are a casual listener I’ve never met. NO MATTER OUR LEVEL OF CONNECTION, I AM THANKFUL FOR YOU. And now, be safe and well, and I hope to interact with you again outside of the Gift Biz Unwrapped Podcast. Bye for now. RESOURCES FOR GROWTH OF  YOUR HANDMADE BIZ __ __ CONNECT WITH SUE GBU Instagram https://www.instagram.com/giftbizunwrapped/ | Sue's Instagram https://www.instagram.com/suemonhait/ | Biscotti's Instagram https://www.instagram.com/biscottitails/ CHECK OUT THE MERCH SHOP Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. https://giftbizunwrapped.com/shop/ JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things - it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do

14m
Apr 15, 2023
Tips & Talk 110 – 32 Questions

I’ve heard it said that the answers you seek in life are only as good as the questions you ask. Because so much goes on in our heads, sometimes our thoughts are trying to answer the wrong questions. Or you get in a brain spin and ideas go round and round randomly without even attempting to answer a specific question. To make some sense of this random thought behavior, I decided to put together sets of questions to ask that will help reflect on your handmade product business journey. Some won’t apply to you at all, some you’ve got covered and some may poke at you and perhaps make you uneasy. The best way to work through this is to listen to the entire podcast first. Then go back and write down the questions that resonate with you the most or the ones that you know deserve some time to ponder. RESOURCES MENTIONED IN THIS EPISODE Gift Biz Unwrapped Podcast Resource List https://docs.google.com/spreadsheets/d/16OgMU0pXbKbUod01tIFBwS6VEzGcWqzH/edit?usp=sharing&ouid=109276549326940082936&rtpof=true&sd=true Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ CONNECT with me here: Website https://www.giftbizunwrapped.com/ | Facebook https://facebook.com/giftbizunwrapped | Instagram https://instagram.com/giftbizunwrapped SUBSCRIBE to the podcast: Apple Podcasts https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 | Google Podcasts https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 | Spotify https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s PAY IT FORWARD by leaving a rating and review https://ratethispodcast.com/giftbizunwrapped. I'd love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here https://ratethispodcast.com/giftbizunwrapped. Thanks for listening! RESOURCES FOR GROWTH OF YOUR HANDMADE BIZ 5 Rookie Mistakes Webinar (FREE) https://suemonhait.easywebinar.live/5-mistakes-event-registration Start with Confidence https://suemonhait.lpages.co/start-with-confidence-course:// Networking Ninja https://ribbonprint.lpages.co/become-a-networking-ninja/ Content for Makers https://suemonhait.lpages.co/content-for-makers/ Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Makers MBA https://suemonhait.lpages.co/makers-mba-program/ CHECK OUT THE MERCH SHOP Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here. https://giftbizunwrapped.com/shop/ JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things - it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like...

9m
Apr 12, 2023
417 – The Role of Your Website in Your Handmade Product Business

What is the role of your website in your handmade product business? Let's talk about this, because my answer may surprise you. The biggest misconception of eCommerce is the idea that putting up a website https://giftbizunwrapped.com/episodes/do-i-need-a-website-for-my-small-business is the “do all, end all” of getting sales online. In reality, it’s just the beginning. Many people are shocked when they put so much time into getting their website set up, and designing the perfect layout before finally pushing the live button … but no sales come in. This situation is one I'm often asked to talk about at trade shows. Given that, I decided to record an audio version of my presentation on the purpose of your website, so you can take advantage of this information, too. My goal today is to get you thinking about your website and overall online presence https://giftbizunwrapped.com/episodes/build-your-online-presence in a whole new way. THE ROLE OF YOUR WEBSITE IN YOUR HANDMADE PRODUCT BUSINESS In this episode, you'll hear ... __ __ TUNE INTO THIS SPECIAL EPISODE WITH SUE TO DISCOVER THE TRUE ROLE OF YOUR WEBSITE AND START MAKING IT REALLY WORK FOR YOU! RESOURCES MENTIONED IN THIS EPISODE __ __ JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things. It's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

26m
Apr 08, 2023
Tips & Talk 109 – The BEST Thing You Can Do to Increase Your Sales

There are lots of ways to increase your sales but today I’m going to tell you what I believe to be the number one thing you should be doing to see your orders increase. What I have to say is going to be controversial because it goes against natural inclinations. It will feel like you’re wasting time on something small that will barely move the needle. Except you’ll think differently when you see the results. RESOURCES MENTIONED IN THIS EPISODE Content for Makers https://suemonhait.lpages.co/content-for-makers/ Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Start with Confidence https://suemonhait.lpages.co/start-with-confidence-course:// JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

8m
Apr 05, 2023
416 – Raise Your Radiance to Raise Your Revenue with Angela Jia Kim

Today's episode is guaranteed to bring more beauty and richness into your life. This show is a special one because it brings two different but connected messages your way. An inspiring start-up story that illustrates just how far you can go starting from your home. We also explore the ancient Korean belief about health and wellness. You'll get an inside look into self-care tips to enhance your inner and outer beauty, which then shines onto all areas of your life. Angela Jia Kim is the founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals. She’s also a former international, classical concert pianist. Called “the unexpected beauty virtuoso” by MindBodyGreen, she created her award-winning skincare products in her kitchen, becoming an accidental entrepreneur. This led to a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance. Angela has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. A highly recognized skin and self-care expert, her skincare and spas in New York City have been chosen as “Best of New York” and featured in top publications such as The New York Times, Vogue, Elle, People, and Allure. Angela lives in New York City with her teen daughter, mini golden retriever, and philanthropic partner. RAISE YOUR REVENUE BY RAISING YOUR RADIANCE __ __ TUNE INTO THIS EPISODE NOW TO LEARN HOW TO RAISE YOUR REVENUE BY RAISING YOUR OWN RADIANCE! RESOURCES MENTIONED __ __ ANGELA'S CONTACT LINKS Website https://www.savorbeauty.com/ | Website http://www.angelajiakim.com/ | Instagram https://www.instagram.com/savorbeauty/ (biz)| Instagram https://www.instagram.com/angelajiakim/ (personal) * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This...

58m
Apr 01, 2023
Tips & Talk 108 – Do You Have the Next Big Idea?

I wish I would have thought of that! Or maybe you did, but now someone else has actually turned idea into a product and it’s catching the world by storm. The old saying is true, ideas come a dime a dozen. But they don’t mean anything unless you take action. It’s the person who stops in their tracks and makes a decision to claim the new idea and follows-through with its development who is the winner. Towards that end, I’m going to share with you some ways, categories if you will, that are the foundation for creating ideas that can turn into profitable goldmines. MENTIONED IN THIS EPISODE Content for Makers https://suemonhait.lpages.co/content-for-makers/ Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Start with Confidence https://suemonhait.lpages.co/start-with-confidence-course:// GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

12m
Mar 29, 2023
415 – Lighten Up Your Email Copy for More Opens and Sales with Liz Wilcox

Today’s show might just be the game changer you’ve been hoping for if you you should send regular emails but that’s where it ends. You tell yourself you’ll get to it in the future and then bump it back week after week until it finally drops from the list. Or you’ve sent out a few emails https://giftbizunwrapped.com/episodes/email-marketing-process, maybe even years ago, and just couldn’t make the connection with the effort put into results that make it worth it. This all changes right now! LIZ IS HERE TO PRESENT A FRESH APPROACH TO EMAIL MARKETING. YOU’LL HEAR WHY IT CAN BRING IN ADDITIONAL SALES AND HOW TO MAKE IT SO MUCH EASIER THAN YOU’VE BEEN APPROACHING IT IN THE PAST. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist who shows small business owners how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built her third business into a multiple six-figure party that just won’t quit! Liz Wilcox is on a mission to help more businesses package up their magic and sell through email in a way that leverages their personality, vision, and values. She's also a walking 90s pop culture encyclopedia for a unique teaching style you're not likely to forget anytime soon. EMAIL COPY FOR MORE OPENS AND SALES __ __ TUNE IN TO THIS EPISODE PACKED WITH TIPS TO HELP YOU WRITE EMAIL COPY THAT GETS MORE OPENS AND MORE SALES! RESOURCES MENTIONED __ __ LIZ'S CONTACT LINKS Website https://lizwilcox.com/ | Facebook https://www.facebook.com/people/The-Liz-Wilcox/100063752906077/ | Instagram https://www.instagram.com/thelizwilcox/ * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped Apple Podcasts https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 | 

1h 3m
Mar 25, 2023
Tips & Talk 107 – The Truth (Illusion) About Growing Your Business

This desire to stretch for more and more has been ingrained in us over the decades. The thinking that bigger is better. You were exhilarated when you made your first sale. And from there the focus was on getting another sale … and then another one. And when happens, then you start thinking about how you can grow even faster and bigger. Always looking for that next level. Think back to why you started your handmade business. It’s because you love the act of making. Doing more of that and seeing others enjoy your products is a beautiful vision. Reality is slightly different however, and by thinking ahead about how you’ll manage the changes (or to what level you want your business to evolve) can keep it a business you love. RESOURCES MENTIONED IN THIS EPISODE Gift Biz Unwrapped Podcast Resource List https://docs.google.com/spreadsheets/d/16OgMU0pXbKbUod01tIFBwS6VEzGcWqzH/edit?usp=sharing&ouid=109276549326940082936&rtpof=true&sd=true Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

11m
Mar 22, 2023
414 – A New Look at User Generated Content with Lauren Schwartz

Do you know what user-generated content is and how can it help you in your handmade business? User-generated content deserves more attention because understanding and utilizing this content creation strategy can help you more easily create customer communications and add depth and variety to the messages you send out. THE BEAUTY IS, USER-GENERATED CONTENT CAN BE USED IN ALL TOUCHPOINTS FROM SOCIAL MEDIA https://giftbizunwrapped.com/episodes/social-medias-role-in-your-business POSTS, TO EMAIL CONTENT AND EVEN WHAT YOU INCLUDE ON YOUR WEBSITE. To be honest, I entered into this discussion with the idea that we were talking about one thing, and Lauren expanded the topic by defining User Generated Content in a much broader way. So, you’re getting both what I expected to cover and more! Lauren is a thought leader in producing profitable creative strategies for eCommerce https://giftbizunwrapped.com/episodes/tech-for-ecommerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passion lies in generating top-performing ad creatives. She’s personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, and AutoBrush. When not working with clients, Lauren teaches others her profitable creative methodology, focusing on Direct to Consumer Advertising, Facebook, Instagram, and TikTok. She’s also spread her knowledge as an AdWorld Conference speaker for the last 3 years. IDEAS FOR USER-GENERATED CONTENT In this episode, you'll hear ... __ __ LISTEN TO THIS FASCINATING CONVERSATION TO HEAR ALL THE IDEAS FOR USER-GENERATED CONTENT THAT CAN HELP BUILD YOUR HANDMADE PRODUCT BUSINESS! RESOURCES MENTIONED __ __ LAUREN'S CONTACT LINKS Website http://theloft325.com/ | Facebook https://www.facebook.com/theloft325 | Instagram https://www.instagram.com/theloft325/ | Linkedin https://www.linkedin.com/in/lauren-schwartz-07354312/ * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped Apple...

49m
Mar 18, 2023
Tips & Talk 106 – A Different Way to Look at Your Competition

Competition is not something you need to fear. There are actually advantages to being in a well-known and established industry. I explain why and how to look at your competition differently. The emotion and feeling of discomfort comes up when you don’t have a plan to tackle competitive situations. Here’s why competition is a good thing and what you can do to be the star when in the midst of all the others. RESOURCES MENTIONED IN THIS EPISODE Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Start with Confidence https://suemonhait.lpages.co/start-with-confidence-course:// GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

9m
Mar 15, 2023
413 – Email Marketing Strategies to Increase Sales with Laura and Adam of Pink Leopard

By now, you've probably noticed the uptick in people talking about the importance of email marketing. THAT'S BECAUSE () EMAIL IS EVEN MORE IMPORTANT THAN SOCIAL MEDIA! IN FACT, EMAIL IS YOUR KEY TO PREDICTABLE AND GROWING MONTHLY SALES. It’s one thing to understand the importance of email https://giftbizunwrapped.com/episodes/how-to-start-an-email-list in theory but another to know how to use it to your advantage in your business. Thankfully, today’s guests are going to shed light on this with concrete direction on the “what” and “how." Plus - my huge pet peeve - Laura and Adam answer the question about whether you should sell in each and every email you send. I’ll tell you the answer right now … No … and Yes! Laura and Adam founded and have co-directed Pink Leopard, an eCommerce https://giftbizunwrapped.com/episodes/how-to-build-an-ecommerce-website growth acceleration agency, for the last 8 years. They're driven and passionate about getting under the skin of eCommerce businesses, helping them grow to 7 & 8 figures. Laura also has her own eCommerce store. She understands every aspect of running a successful online store since she’s been in the trenches with her clients. Laura and Adam focus on sharing their knowledge on how to grow via paid ads and email marketing. As a thought leader in creating advertising strategies for eCommerce brands, Adam takes time to understand the individual requirements and direction of each business to be able to make custom recommendations for their clients. Together they are passionate about building a people-focused agency that attracts, retains, and cultivates the best talent to ensure client satisfaction. EMAIL MARKETING STRATEGIES  TO INCREASE SALES In this episode, you'll learn ... __ __ LISTEN TO THIS FULL CONVERSATION TO GET EMAIL MARKETING STRATEGIES THAT INCREASE SALES SO YOU CAN GET STARTED RIGHT AWAY!  RESOURCES MENTIONED __ __ LAURA & ADAM'S CONTACT LINKS Website https://www.pinkleopard.co.uk/ | Facebook https://www.facebook.com/pinkleoparduk/ | Instagram https://www.instagram.com/pinkleoparduk/ | Linkedin https://www.linkedin.com/in/laurahanlon-pinkleopard (Laura) |Linkedin https://www.linkedin.com/in/adam-smith-pinkleopard/ (Adam) * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform...

54m
Mar 11, 2023
Tips & Talk 105 – The Power of Being Likeable

Being likeable. Sometimes that’s all you need to make a sale. And if you describe yourself as an introvert, this is a reason to push past this self-limiting label. Because you have no chance of being likeable if someone doesn’t have the ability to get to know you. 95% of buying decisions are made based on emotion. Neuroscience confirms it. Given this, why do we focus so much on talking about all the specifics of our products if we haven’t even been asked? Why not just be friendly and welcoming when you meet someone in your booth for the first time? That takes a lot of pressure off, doesn’t it? Remember that going to craft shows is a form of entertainment for those attending. Let’s talk about how to use this to your advantage. RESOURCES MENTIONED IN THIS EPISODE Gift Biz Unwrapped Episode Reference Center https://docs.google.com/spreadsheets/d/16OgMU0pXbKbUod01tIFBwS6VEzGcWqzH/edit#gid=1376023211 Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

8m
Mar 08, 2023
412 – Looking for an Upgraded Alternative to Etsy? with Jon Lincoln of goimagine

If you're looking for your first (or new) home for your eCommerce website - you need to tune in, because this episode is just for you! Today we’re talking about a new eCommerce platform ONLY for handmade creators that offers options not available anywhere else. I say they’re new but they have solid experience under their belt from the last two years of startup and growth. So, what should pique your interest? First, Jon is serious about keeping this marketplace only for true handmade creators. Nobody slips in who’s producing from a factory or justifies “handmade” when in truth it isn’t. THE GOIMAGINE MARKETPLACE IS AFFORDABLE, PROVIDES YOU DIRECT ACCESS AND OWNERSHIP OF YOUR CUSTOMERS’ CONTACT INFORMATION, AND PROMISES TO STAY FOCUSED ON MAKERS! Almost too good to be true, right? Well, I’ll one up even what I’ve said here. You know you should have a website of your own https://giftbizunwrapped.com/episodes/your-own-website-or-etsy-pros-and-cons, too – perhaps in addition to another outside-owned eCommerce site like Etsy or Amazon? One with your own domain name, smooth setup and control, and reliable functionality? Goimagine has the solution for this too. All in one place. Jon Lincoln is the founder of goimagine, the handmade marketplace that’s donating 100% of profits to help children in need. This new marketplace concept is following in the footsteps of other great companies such as Newman's Own and Patagonia by building philanthropy into the fabric of the business. Since launching in 2020, goimagine has attracted thousands of makers & artists throughout the United States supporting their mission to create a more caring economy through handmade. This year, goimagine is adopting a shared ownership model where the vendors on the marketplace are given ownership in the company including voting rights and board representation. It’s with the support of the maker community that goimagine continues to grow and they feel it’s only right the makers are given a ‘seat at the table’ when decisions are being made. DISCOVER THIS ALTERNATIVE TO ETSY __ __ YOU TO LISTEN TO THIS FULL CONVERSATION AND HEAR ALL ABOUT THIS INTRIGUING ALTERNATIVE TO ETSY PLUS GET TIPS AND INSIGHTS FOR SELLING ONLINE! RESOURCES MENTIONED __ __ JON'S CONTACT LINKS Website https://goimagine.com | Facebook https://www.facebook.com/goimagine.life/ | Instagram https://www.instagram.com/goimagine.life/?hl=en | LinkedIn https://www.linkedin.com/in/jonlincoln/ * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY

58m
Mar 04, 2023
Tips & Talk 104 – A Discussion on Large versus Small Craft Shows

We are so lucky in our industry of handmade to have what feels like endless options for face-to face-selling. Today let’s talk about the size of a show and how that can affect your success. You may initially thing that larger shows will bring greater results but that’s not always the case. Both large and small shows are worth considering. Testing is always the only way to know if a show will work for you … but there are things to consider to slant the odds in your favor. RESOURCES MENTIONED IN THIS EPISODE Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Start with Confidence https://suemonhait.lpages.co/start-with-confidence-course:// PODCASTS ABOUT CRAFT SHOW BOOTH TIPS Tips & Talk 8 - Craft Show Convo 3 Tips & Talk 9 - Craft Show Convo 4 238 - How to Maximize Sales at Shows 353 - You Think You've Tried Everything GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

10m
Mar 01, 2023
411 – 150 Craft Shows in 3 Years! with Grant and Jennifer Anderson

This week's show is pretty exciting. As you saw from the title, my guests have participated in 150 in-person shows over just the past 3 years! Given that level of activity, you know they have a ton of experience and a wealth of insights to share. You'll also hear about their unexpected start in business, how they merged into a husband and wife business team, and what they expect in the future. THIS CONVERSATION IS JAM-PACKED WITH GREAT STORIES TO LEARN FROM AND WHAT CAN HAPPEN IF YOU JUST https://giftbizunwrapped.com/episodes/start-your-handmade-business-from-scratch AND PAVE THE WAY FORWARD FROM THERE. Grant and Jennifer Anderson are a husband and wife team out of Brownsburg, IN and the owners of Uptown Common. Jennifer started Uptown Common in late 2019 selling macrame products including plant hangers and wall hangings. Grant began adding leather goods https://giftbizunwrapped.com/episodes/how-to-start-a-handmade-business to the business booth early in 2020 and shortly after that, they also started selling plants so customers could complete their plant hanger entirely in their shop. Uptown Common travels around the Midwest to artisan markets https://giftbizunwrapped.com/episodes/craft-show-selection-and-results. To date, they’ve done nearly 150 markets! Grant and Jennifer also hosted their own artisan market for the first time last year which was an exciting undertaking. They leveraged their significant experience as vendors as well as the relationships https://giftbizunwrapped.com/episodes/nurturing-customer-relationships with other vendors they’ve built since 2019 to make the show one that will continue in 2023 and beyond. TIPS FROM CRAFT SHOW PROS In this episode, you'll hear ... __ What you can learn about being a vendor by visiting craft shows https://giftbizunwrapped.com/episodes/5-craft-show-tips-youve-never-heard-before as a shopper Being flexible and why you need to watch trends to stay relevant. How to make connections with your customers. Which is more important? The big grand thing that you do well or the little daily tasks? How to get your big break. The key to keeping your products high quality. __ TUNE IN NOW TO GET TONS OF VALUABLE TIPS FROM CRAFT SHOW PROS THAT YOU CAN USE FOR YOUR HANDMADE PRODUCT BUSINESS! RESOURCES MENTIONED __ __ GRANT & JENNIFER'S CONTACT LINKS Website https://uptowncommonhandmade.com/ | Facebook https://www.facebook.com/uptowncommon | Instagram https://instagram.com/uptowncommon * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - please leave a...

1h 0m
Feb 25, 2023
Tips & Talk 103 – Increase Your Confidence and Enthusiasm

Do you underestimate confidence and enthusiasm? I realize these are two entirely separate things, but they do go hand in hand in your business and can seriously impact your progress and the success you’ll see in the long run. Let’s define each of these first - so we’re on the same page in terms of what I’m talking about. Then I’ll go into how they affect your business and what you can do to leverage each characteristic for your benefit. RESOURCES MENTIONED IN THIS EPISODE Network Ninja https://ribbonprint.lpages.co/become-a-networking-ninja/ Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Start with Confidence Program https://suemonhait.lpages.co/start-with-confidence-course:// JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

11m
Feb 22, 2023
410 – Start Your Handmade Business from Scratch with Robin Lee Adams

I met Robin at the Chicago One of a Kind Show. She captured my attention for a couple of reasons. Her display drew me in and made me curious about her product. It’s a combination of two other products merged into one. I got just enough information to know I wanted her on the show. That’s how I like to do this when considering a guest I don’t already know. That way our conversation here is genuine. I need to know enough to ensure they’d be a good example for you and it goes from there. ROBIN HAS A FABULOUS BUSINESS DEVELOPMENT STORY TO SHARE. IF YOU’RE JUST STARTING OUT https://giftbizunwrapped.com/episodes/the-wrong-way-to-start-a-business, YOU’LL PICK UP EXCELLENT TIPS AND IDEAS TO INCORPORATE INTO YOUR PLANS. And for established business owners, there’s a lot here for you too – to reinforce what you’re already doing or to serve as a reminder of best practices. https://giftbizunwrapped.com/episodes/7-business-best-practices Robin Lee Essentials was born out of Robin’s desire to create her own line of handcrafted ceramic jewelry when she struggled to find pieces that were both functional and elegant. As an extension of that, Robin believes that people should be able to elevate their everyday outfits while incorporating the benefits of essential oils into their lives. To fill both these goals, Robin Lee Essentials offers pieces that are timeless, intentional, and with an artfully polished aesthetic on the diffuser jewelry style. START YOUR HANDMADE BUSINESS - FROM SCRATCH! __ __ LISTEN TO THIS ENGAGING CONVERSATION TO HEAR HOW TO START YOUR HANDMADE BUSINESS THE RIGHT WAY! RESOURCES MENTIONED __ __ ROBIN'S CONTACT LINKS Website https://www.robinleeessentials.com/ | Facebook http://facebook.com/robinleeessentials | Instagram http://instagram.com/robinleeessentials * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped Apple Podcasts https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 | 

50m
Feb 18, 2023
Tips & Talk 102 – Are You Doing This Backwards?

It makes sense that for most things in life it’s best if you start at the very beginning, except when it comes to one very important part of your business - the messaging you use to sell your products. In this case, you want to flip the script. It's the old features/benefit story. Describing your product in this way gives them all the specifics to choose and place an order. But they may not be interested in that just yet. Here’s what’s missing with this approach. RESOURCES MENTIONED IN THIS EPISODE Content for Makers https://suemonhait.lpages.co/content-for-makers/ Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

9m
Feb 15, 2023
409 – Bath Bombs and a Million Dollar Amazon Business with Ashley Kinkead

Today we're talking about how to start an Amazon business - or maybe collaborate with one to sell more of your handmade products. I like to present you with all sorts of options for starting a business https://giftbizunwrapped.com/episodes/how-i-started-my-first-business of your own. And while we focus mostly on traditional handmade product selling, there are other ways of going about this. It’s all about what you want out of your business and how it fits overall into your full life. So, today we’re going to dig into a business model that’s a spinoff of handmade. If you don’t have a lot of available time, are physically limited, or simply don’t want to make your product yourself, this is a consideration for you. One that can bring in some big money too. Ashley is one of the premiere and rare women in the Amazon seller and eCommerce https://giftbizunwrapped.com/episodes/tech-for-ecommerce space. She’s personally sold over $2 million on Amazon.com. And no other woman has worked with more 6, 7, and 8-figure Amazon sellers than Ashley. She took the earnings from her Amazon bath bomb business to found Private Label Mastery in 2017. Her unique “FOTON” method helps Amazon sellers launch their products fast and profitably in 60 days or less. Ashley is also the host of the podcast Private Label Mastery and the author of Million Dollar e-Com Secrets. START (OR COLLABORATE WITH) AN AMAZON BUSINESS In this episode, you'll hear ... __ __ TUNE INTO THIS COMPELLING CONVERSATION TO HEAR HOW YOU CAN START AN AMAZON BUSINESS YOURSELF OR COLLABORATE WITH ONE TO MAKE MORE SALES! RESOURCES MENTIONED __ __ ASHLEY'S CONTACT LINKS Website https://www.amzprivatelabelmastery.com/ | Facebook https://www.facebook.com/groups/privatelabelin60days | Instagram https://www.instagram.com/amazonsellergirl/ | LinkedIn https://www.linkedin.com/in/ashley-kinkead * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

41m
Feb 11, 2023
Tips & Talk 101 – Stop Posing!

What do do when a camera points your way? Probably the same as most people. Do you find yourself totally changing your behavior? It’s like now you have to be “on,” and you analyze and adjust so you’re captured in the best way. While all these tricks make for great photos that show your best self and ones you don’t shy away from, they’re not the best ones for your business. What is natural for you to do when a camera is pointed your way, may send your potential customers in the opposite direction. RESOURCES MENTIONED IN THIS EPISODE Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

8m
Feb 08, 2023
408 – Yes! You Can Be Successful Opening a Retail Shop Today with Jessie Williams

Maybe you're heard that brick-and-mortar https://giftbizunwrapped.com/episodes/summerclassics retail shopping is dead. Don't believe it! Retail is still an option. The dream is not lost. Today you’ll hear from Jessie, a very successful owner of three shops. She started scrappy and took advantage of growth opportunities as they presented themselves. You’ll learn about the behind-the-scenes https://giftbizunwrapped.com/episodes/pricing-for-retail-and-wholesale things a store owner faces, and also how eCommerce fits into her overall plan. If you’ve ever thought about opening a bakery or retail store, this one’s for you. Jessie Williams is the founder of Edge of Urge, which specializes in the success and discovery of emerging designers. Offering a valuable retail space to other local designers, her business model has acted as a launch pad for like-minded, risk-taking, passionate designers, creators, and artists since 2002. And that’s not all Jessie is also the founder of Unlikely Professionals. Just like Edge of Urge, Unlikely Professionals is built on the mantra of making something from nothing. This space speaks to anyone who believes in their vision to stand proud no matter what the profession. Think: Unisexy general store vibes with apparel, craft beer, and natural wines. Jessie is a mom, designer, and mentor. And describes herself as a dreamer and tender-hearted. OPENING A RETAIL SHOP In this episode, you'll hear about ... __ __ TUNE IN NOW TO HEAR HOW YES! YOU CAN BE SUCCESSFUL OPENING A RETAIL SHOP TODAY! JESSIE'S CONTACT LINKS Website https://edgeofurge.com/ | Facebook https://www.facebook.com/edgeofurge | Instagram https://www.instagram.com/edgeofurge/ * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped Apple Podcasts https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 | Google Podcasts https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 | Spotify https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s Thank you so much! Sue KNOW SOMEONE WHO NEEDS TO HEAR THIS EPISODE? CLICK A BUTTON BELOW TO SHARE IT!

51m
Feb 04, 2023
Tips & Talk 100 – I Had No Idea …

Regardless of what you make, there’s a skill that you’ve had to perfect. There are certain critical production points or special additions you include that make your creations extra special. There are cooling times, temperature levels, material quality specs, and interesting tools of the trade. Showing these things to your customers, things they’d never have the ability to know or see otherwise, adds to their perspective of the value of your products. And this added value doesn’t cost you more in materials or production time either. You’re already doing it. It’s just that your audience doesn’t know about it. It’s well worth your while to tell them. RESOURCES MENTIONED IN THIS EPISODE Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ GET FREE COACHING THRU A GIFT BIZ BOOST! A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

9m
Feb 01, 2023
407 – A Brave and Unconventional Path To An Award Winning Tea Company With Jenny Tse

The way Jenny got into her business is fascinating … not a traditional path by any means. As you listen to her story, notice how she encounters decision points along the way and leaps into the opportunities https://giftbizunwrapped.com/episodes/accidental-opportunity that present themselves. Scary? Yes, by her own admission. But also, exciting and with each win, she gains more and more confidence https://giftbizunwrapped.com/episodes/your-confidence-level in herself. She says she tests herself by entering into situations to “make myself the most uncomfortable possible.” Along the way, she hits cultural obstacles and an identity crisis. She loses her job and travels to a foreign land in pursuit of her dream - all without the support of her family. But that’s of course not where the story ends. You’ll also hear why she quadrupled her prices https://giftbizunwrapped.com/episodes/maker-to-master-5 AND one very opportunistic way she built recognition for herself and her brand. JENNY'S UNUSUAL JOURNEY TO SUCCESS WILL INSPIRE YOU AND TEACH YOU SO MUCH ABOUT HOW TO BUILD A THRIVING BUSINESS! Born in Hong Kong and raised in Fairbanks, Alaska, Jenny is the founder and owner of Sipping Streams Tea Company. She’s a certified tea specialist and her expertise shows. Sipping Streams has won 1st, 2nd, and 3rd at the North American Tea Championships and 2nd at the Global Tea Championships. Sipping Streams has also been featured in Fresh Cup Magazine, Edible Alaska, and NPR. Jenny is the best-selling author of The Essence of Tea and the host of The Essence of Tea podcast. And that’s not all! This past summer, Sipping Streams Tea Company started an experimental tea farm in Alaska using geothermal heat. AN UNCONVENTIONAL PATH TO BUILDING A BUSINESS In this episode, you'll learn ... __ __ TUNE IN NOW TO HEAR THIS INSPIRING AND UNCONVENTIONAL PATH TO BUSINESS SUCCESS! RESOURCES MENTIONED __ __ JENNY'S CONTACT LINKS Website https://www.sippingstreams.com | Facebook https://www.facebook.com/sippingstreams | Instagram https://www.instagram.com/sippingstreams | LinkedIn https://www.linkedin.com/company/sippingstreams * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

1h 5m
Jan 28, 2023
Tips & Talk 99 – How Will It Fail? And I’m Not Talking About Your Business …

How will it fail? At first glance, you may think I’m referring to the success of your business. Actually, I’m not. I’m talking about your product. And now you’re saying, “Not MY product!” I make it myself with quality materials not to mention my top-notch professional creation skills. Hold tight. I know all this is true. But your product can fail because of things that are completely out of your control. Here’s what I mean and what to do about it. RESOURCES MENTIONED IN THIS EPISODE Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ BE PART OF THE NEWEST GIFT BIZ OPPORTUNITIES! The GIFT BIZ BASH https://go.oncehub.com/GiftBizBash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

5m
Jan 25, 2023
406 – It’s National Bakers Crafters Makers Day!

Today (January 21) is National Bakers Crafters Makers Day. A time to recognize, uplift, and celebrate YOU! (And, by the way, that means ALL handmade makers whether it’s a hobby or you’ve turned what you make into a small business.) It's been 3 years since I established this official national day. Each year, we do something a little bit different to celebrate. Whether you've participated before or this is your first one. Either way, I'm thrilled you're joining us! And I want to tell you about everything that's available to you in relation to this special day of honoring you. IT'S NATIONAL BAKERS CRAFTERS MAKERS DAY Tune into this short episode to hear about ... __ __ You are amazing for sharing your skills with us through what you make. I LIFT MY GLASS IN RECOGNITION AND HONOR OF YOU. HAPPY NATIONAL BAKERS CRAFTERS MAKERS DAY! IT'S NATIONAL BAKERS CRAFTERS MAKERS DAY! LISTEN TO THIS EPISODE NOW AND JOIN THE CELEBRATION.  MAKERS WHO PARTICIPATED IN THE CONTENT __ __ PODCASTS AND PAGES FOR NBCMD __

18m
Jan 21, 2023
Tips & Talk 98 – How to Celebrate National Bakers Crafters Makers Day

NATIONAL BAKERS-CRAFTERS-MAKERS DAY celebrates ALL handmade creators of the world! Being a maker yourself, you know that what you create originates in your soul. It’s very existence requires your imagination, passion and skill. And when you present your creation, the final result provides happiness for both you and the person who receives and uses your handmade products. This act of providing happiness is something the whole world needs - especially right now. National Bakers Crafters Makers Day is meant to honor both those who have turned their handmade craft into a business and also those who enjoy it as a hobby. Towards that end, please join me in recognizing and uplifting the makers in our lives this week. Here some ways you can do this. RESOURCES MENTIONED IN THIS EPISODE National Day Archives - National Bakers Crafters Makers Day https://www.nationaldayarchives.com/day/national-bakers-crafters-makers-day/ National Bakers Crafters Makers Day Celebration Page https://suemonhait.lpages.co/handmade-heals-the-world/ BE PART OF THE NEWEST GIFT BIZ OPPORTUNITIES! The GIFT BIZ BASH https://go.oncehub.com/GiftBizBash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

6m
Jan 18, 2023
405 – How to Increase Customer Retention with Kerri McDonald

Here's possibly the most important thing you can do to grow your business. LEARN HOW TO RETAIN CUSTOMERS WHO HAVE ALREADY PURCHASED FROM YOU SO THEY BUY AGAIN https://giftbizunwrapped.com/episodes/get-first-time-customers-to-buy-again.  Of course, some customers will drop off, month to month, or be one-time purchasers. BUT THE STRATEGY YOU'LL HEAR ABOUT TODAY CAN STOP THAT CONSTANT SEARCH FOR NEW CUSTOMERS https://giftbizunwrapped.com/episodes/maker-to-master-8 EVERY MONTH!  Kerri dove head-first into e-commerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, Kerri co-founded The Greenhouse with her partner in 2020. Centered on e-commerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year. When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes, and rebounding from a business failure to co-found a thriving business, Kerri helps others craft a fulfilling, unique path in life that defies limits. HOW TO INCREASE CUSTOMER RETENTION __ __ TUNE IN NOW TO HEAR HOW YOU CAN BUILD SUSTAINABLE GROWTH IN YOUR BUSINESS WITH SIMPLE CUSTOMER RETENTION TECHNIQUES! RESOURCES MENTIONED __ __ KERRI'S CONTACT LINKS Website https://www.growwithgreenhouse.com/ |  Instagram https://www.instagram.com/kerrikathleen/ | LinkedIn https://linkedin.com/in/kerri-mcdonald-ab350045/ JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped Apple Podcasts https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 | Google Podcasts https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 | Spotify https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s Thank you so much! Sue KNOW SOMEONE WHO NEEDS TO HEAR THIS EPISODE? CLICK A BUTTON BELOW TO SHARE IT!

50m
Jan 14, 2023
Tips & Talk 97 – But Do You Really Need It?

Here’s a thought to keep in mind as you go about upgrading your business processes in the months ahead. It will make you smarter with your decisions and save you time and money because it prevents you from piling up unnecessary costs without realizing it. Skill and feature creep happens when you add new things in various areas of your business either that never get used or duplicate what you already have. By consciously recognizing the potential for this to happen, you’re more likely to make wiser choices which keep you away from snap decisions that add to your expenses. Here are some scenarios where this can occur and what to do to get back in line. MENTIONED IN THIS EPISODE Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Should You Purchase that Online Course? https://giftbizunwrapped.com/should-you-purchase-that-online-course/ 6 Steps to Getting the Most of Your Online Course https://giftbizunwrapped.com/getting-the-most-out-of-your-online-course/ BE PART OF THE NEWEST GIFT BIZ OPPORTUNITIES! The GIFT BIZ BASH https://go.oncehub.com/GiftBizBash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

9m
Jan 11, 2023
404 – Identify, Create and Bring a New Product to Market with Kristina Schlegel of Make Bake

My guest Kristina identified a need in the market (a “pain point” if you will) that inspired an idea for a product that could fill the gap. In this episode, she shares her journey to identify, create, and bring this new product to market. Including all the ups, downs, pivots, and even what's coming up in the future. I'm so excited for you to listen to this one. I'LL BET IT'S EVEN A PRODUCT YOU'LL WANT TO TRY!  Kristina is a creative product & marketing strategist with over 20 years of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses. She’s worked with Williams-Sonoma, Pottery Barn Kids, and Sephora among many others. She left her corporate life in Silicon Valley to attend the New School of Cooking. In 2019, Kristina founded Make Bake, a CPG baking & food craft brand. Her patent-pending edible sugar sticker system created an entirely new product category and is a game changer for busy parents baking at home and professional bakers alike. Make Bake edible vegan food & baking decoration stickers are sold in more than 150 independent retailers in the US & abroad. IDENTIFY, CREATE & BRING A NEW PRODUCT TO MARKET You'll hear ... __ __ LISTEN TO THIS CONVERSATION FOR THE EXACT TIPS YOU NEED TO HEAR TO TURN YOUR HANDMADE PRODUCT IDEAS INTO ACTUAL PRODUCTS FOR SALE! RESOURCES MENTIONED __ __ KRISTINA'S CONTACT LINKS Website https://letsmakebake.com/ |  Instagram https://www.instagram.com/letsmakebake | LinkedIn https://www.linkedin.com/in/ms-kristina-schlegel/ * JOIN OUR FREE GIFT BIZ BREEZE FACEBOOK COMMUNITY Become a Member of Gift Biz Breeze https://www.facebook.com/groups/GiftBizBreeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. CLICK ON YOUR PREFERRED PLATFORM BELOW TO GET STARTED. Also, if you'd like to do me a huge favor - PLEASE LEAVE A REVIEW. It helps other creators like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped Apple Podcasts https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 | 

55m
Jan 07, 2023
Tips & Talk 96 – Goals Only Work if You Do THIS

Getting your dreams on paper makes them more likely to come true. Setting intentions is the direct path to manifesting what you want. Journaling, creating a vision board or closing your eyes and imagining yourself achieving what you’ve set out to do are various actions to take as you let your dreams swirl around in your mind. All of these are worthwhile activities to bring your desires into reality. But there’s more to it than that and is where our wishes for what could be remain just that - dreams. Here's how to truly make your dreams turn into reality. RESOURCES MENTIONED IN THIS EPISODE Inspired! Daily Planner https://giftbizunwrapped.com/inspired/ Free Video - 5 Not So Obvious Mistakes When Starting A Handmade Business https://giftbizunwrapped.com/5mistakes BE PART OF THE NEWEST GIFT BIZ OPPORTUNITIES! The GIFT BIZ BASH https://go.oncehub.com/GiftBizBash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A GIFT BIZ BOOST https://go.oncehub.com/giftbiz is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. JOIN OUR COMMUNITY OF HANDMADE PRODUCT MAKERS GIFT BIZ BREEZE https://www.facebook.com/groups/GiftBizBreeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! FINALLY, WOULD YOU PLEASE LEAVE A REVIEW? THANKS! It helps other makers like you find the show and build their businesses too. You can do so right here: RATE THIS PODCAST https://ratethispodcast.com/giftbizunwrapped

10m
Jan 04, 2023