In this podcast episode, John Golden and Steve McDonald discuss the role of thought leadership content in lead generation. They highlight the importance of engaging with potential customers early in their buyer's journey, and the potential of podcasts as a platform for thought leadership. They suggest inviting prospects and customers onto the podcast to foster relationships and gain insights. They also emphasize the need for a strategic approach to thought leadership content, aligning it with the company's unique points of view. They conclude by encouraging companies to try podcasting, given its potential benefits.