In this podcast episode, John Golden and Bob Marsh discuss the concept of selling with simplicity. They emphasize the importance of understanding how people make decisions and simplifying the sales process in today's data-heavy world. They highlight the role of salespeople as advisors and helpers, and the need for authenticity in sales conversations. They also discuss the importance of involving higher-level executives in the sales process and the need for salespeople to genuinely believe in their product. Bob shares an anecdote to underline the importance of active listening and understanding in sales. They conclude by stressing the importance of intellectual curiosity in meaningful customer conversations.