Today on this episode  I have an exclusive conversation with Ahmet Mercan the CEO and Founder of Alphatauri, the Fashion brand of Red Bull Group, challenging the industry with its innovation combining quality, design and technology. Alphatauri is disruptive, innovative but also very respectful of this great fashion institution that the Pitti Uomo represents.

Welcome on the first ever guided Podcast Tour of Pitti Uomo through intimate conversations with brand ceos and their precise analysis of the transformation of the sector.

If you work in the Fashion industry, you probably know of Pitti uomo, the most important international fashion fair on Menswear and the place to be in Florence Italy to

• Feel the pulse of the Menswear Apparel industry,


• Discover the new and innovative international brands to watch and


• Be inspired by the creative collections

Pitti is always busting new brands like Alphatauri. For me Alphatauri is the smartness and technological brand to know. It is the spin-off of Austrian most famous brand, Redbull. A group which speaks to a worldwide audience through the most famous energic drink and the Formula 1 Scuderia.

You will hear the testimony of Ahmet Mercan, the CEO of Alphatauri, telling us about his background in computer science, the 3Dknits and the heatable capsule collection technologies, his collective approach to innovation through partnerships and cross-skilled teams management.

If you like this episode, you will probably like my Podcast guided tour of Pitti Uomo twice a year. Subscribe to 2goodmedia to listen to exclusive and intimate conversations with brand ceos and their precise analysis of the transformation of the Fashion sector and the creative industries (Art, Design).

Our Mantra on 2Good Media is : « We talk about serious things with true Kindness. _________________________________________

2Goodmedia is the first conscious media on the transformation of the creative industries

We are a connector between talented and inspiring leaders from creative industries reshaping the world around us and building a conscious economy. 

You can find 2Goodmedia’s podcast on all listening platforms and on our website at 2goodmedia.com with the transcript of the episodes in 3 languages (French, Italian, English and soon Chinese and Spanish).