There are, without doubt, a lot of podcasts other there. But that’s not the same as there being a lot of truly engaging podcasts.

People tend to think if they just land the right guest (you know, the one that’s been on every other show like yours), your downloads would double and sales would skyrocket. But think about it ... how can that be true?

Rather than just another podcast, you need a premise that does more than prompt a download. Something that speaks to your intended audience in a way that simultaneously delivers the value they’re looking for, in a way they weren’t expecting.

This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful.

If you’re trying to grow your business with a podcast, or you’re contemplating it, this episode is a must listen.

From his early work at companies like Google and ESPN, and spanning 15+ years of public performance and creative projects, Jay has inspired and pushed others to question the status quo, find and share their voices, and make a difference with the work they create.

He’s now building his own solo business helping people find their voice and build an audience -- all in a way that leads to real revenue, not just downloads on just another podcast.