Naked was started by a team that had seen the inside of insurance and realised that the only way to change it for the better was to build a different version of it from scratch.Insurance veterans Sumarie, Alex and Ernest worked for many years as consulting actuaries with many of SA’s leading insurers before getting Venture Capital seed funding in 2016 to start building Naked independent of any legacy insurance systems.Together with a team of in-house developers, data scientists and designers they started building Naked in November 2016 before launching car insurance to the public in April 2018. In 2019 Naked was awarded as the best financial solution and overall winner of best app in MTN’s app of the year awards. It’s rapid growth in 2019 stemmed primarily from word of mouth, as clients shared stories of convenience, savings and unprecendented service.