Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast, joined the Ten K Collective Podcast to discuss the transition from Amazon to Shopify. He recommends that if someone were to start an ecommerce brand today, they should use Amazon, even though they would need to learn a lot about the platform. He believes Amazon has a built-in audience and can help increase sales. He also recommends taking advantage of the Amazon Profit Quiz to help identify areas of waste and how to address them.

Timestamps



0:00:00 | Exploring the Benefits of Selling on Amazon vs. Shopify




0:03:51 | Exploring the Benefits of Starting a Brand on Amazon vs. Building an Owned Audience




0:05:22 | Product Market Fit: Finding the Right Balance for Ecommerce Success




0:07:14 |  Exploring the Transition from Amazon to Building Your Own Channel: A Discussion on Revenue and Product Strategy




0:08:36 | Understanding Commodity vs. Average Order Value in Ecommerce




0:11:22 | Exploring the Possibility of Transitioning to a Direct-to-Consumer Model




0:12:37 | Exploring the Benefits of a Small Product Catalog for Ecommerce Stores




0:14:34 | Discussion on Achieving an Average Order Value of $75+ with a 40%+ Profit Margin




0:17:56 |  Understanding the Necessary Numbers for Successful Paid Media Advertising




0:19:23 | Heading: Examining the Benefits of a Profitable Product Line




0:20:51 | Conversation on Optimizing Existing Stores and Electric Eye Services




0:27:48 | Heading: Electrici IO Shopify Diagnostic for Amazon Seller




0:29:01 | Exploring Shopify vs. Amazon: A Conversation with Chase Climber of Electric Eye






Highlights



I try to get a little more technical and nerdy. I know people like to learn the specifics and stuff, but that's the majority of the show is those interviews with Brand founders and then we do a lot of bonus episodes as well where I'm interviewing subject matter experts, other agency owners or freelancers or consultants in the industry, people from apps or people kind of on the other side of the field.. Perhaps Michael will be on talking about Amazon soon. But yeah, the show is pretty fun. You can check it out.





Absolutely. The number one way to increase your return on ad spend, which is constantly going up, well, the cost per ads is constantly going up. So the return on ad spend is constantly going down because your products probably aren't going up in price to match it. But back to what I was saying is like, the best way to increase your return on ad spend is to increase your average order value and to increase the conversion rate on your website, which is basically what CRO does.





We're learning about the frustrations, the uncertainties, the reservations that their customers have through nerdy stuff like heat maps, scroll maps, customer interviews, building hypotheses onto as why they're not selling things or things are getting in their own way, where's the friction points of the website and making the website better. Right. We're doing kind of more traditional CRO stuff kind of within those things is we believe maintenance is kind of CRO as well. And so we kind of have a nice fluid retainer relationship with our clients where sometimes we do need to tackle something that's not as fun, but we'll get it done for them. In general, we're shopify experts through and through. We're not just saying it. We live it, breathe it, do it. It's all we do.





So basically it comes down to two things. At Electric Eye, we are usually either migrating brands from a legacy platform over to shopify. We've done a few transitions or help people get set up from Amazon as well. I'll be very blunt with you about whether or not I think that's a good idea. And then so building that new stores, helping people with their themes, building, like, new designs for existing shopify stores.