The Crossover Effect of Artist Collabs is the Best Way to break a New Music Artist- Collaborating with another artist can provide a multitude of benefits. For a newer artist, it can give them exposure to a wider audience that they may not have been able to reach on their own. For established artists, it can keep their sound fresh and introduce them to new fans. Additionally, a collaboration can bring together two different fanbases, resulting in a greater reach for both artists. Collaborating with another artist can provide a multitude of benefits. For a newer artist, it can give them exposure to a wider audience that they may not have been able to reach on their own. For established artists, it can keep their sound fresh and introduce them to new fans. Additionally, a collaboration can bring together two different fanbases, resulting in a greater reach for both artists.