Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
JAN 02, 2023
Description Community
About
In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective.

Discussed in this episode:
  • The use of time, stakes, challenges, and rewards in marketing
  • How to invite your ICP into a story
  • Removing friction in the buying process
Comments