On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.

Discussed in this episode:

1. Measuring the success of a media brand
2. How building a media brand incentivizes the right behaviors
3. What it takes to have a "Director of a B2B media" for your company